Marketing Insider Group

JULY 26, 2021

Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground. Quick Takeaways.

Trends 363

Trends Planning Paid Search Agency Loyalty 363

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Authentic Human Connection.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. Continue reading → The post 2021 B2B Content Marketing: What Now? New Research] appeared first on Content Marketing Institute.

Peer-to-peer 145

Peer-to-peer Research B2B Marketing Planning 145

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Spiralytics

FEBRUARY 22, 2021

We connect with some of the best minds in content marketing and ask them the most pertinent questions about success in 2021 and beyond. The post 12 Experts Uncover Content Marketing in 2021 and Beyond appeared first on Spiralytics Inc.

Content Marketing 127

Content Marketing Content Marketing & Strategy Marketing 127

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. It felt good to reconnect with others in the brand marketing community again, and it was fascinating to hear about what everyone had been up to. May, may have been the world’s first content marketing hero.

Content Marketing 130

Content Marketing Planning Content Storytelling 130

Content Marketing Institute

JULY 20, 2021

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Continue reading → The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Content Marketing & Strategy Paid Search Agency 144

Search Engine Journal

JULY 8, 2021

How are visual content marketing trends reshaping brands' content strategy right now? The post 10 Visual Content Marketing Trends for 2021 appeared first on Search Engine Journal. You'll want to keep an eye on these top trends.

Trends 141

Trends Content Marketing Content Marketing & Strategy 141

Marketing Insider Group

DECEMBER 21, 2020

The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). With revenue generally declining, marketing activities are facing heightened scrutiny for direct sales impact. What can you do to improve or pivot for 2021? B2B Marketing Budgets and Your Lucky 13-Step Action Plan.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Content Marketing Institute

NOVEMBER 3, 2021

Continue reading → The post Are Inbound Marketing and Content Marketing Still Different in 2021? appeared first on Content Marketing Institute. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized.

Inbound Marketing 127

Inbound Marketing Content Marketing Validation Content 127

Content Marketing Institute

JANUARY 27, 2021

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond.

Research 140

Research Content Marketing Advertising Benchmark Content 140

Content Marketing Institute

DECEMBER 23, 2020

As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021.

Template 142

Template Tips Content Marketing Content 142

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Only B2B

JANUARY 25, 2021

Content marketing has always been a tougher part to carry, because it has been transforming since ages, audience easily get bored if they do not find your way of marketing interesting. What we want to frame is, it’s not something to set and forget, especially when it comes to marketing, where every action is going digital.

Trends 118

Trends Content Marketing Long Tail Marketing Lead Ranking 118

The Point

JANUARY 19, 2021

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I think a significant trend for B2B marketing and sales in 2021 will be video.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Brandpoint

JULY 1, 2021

This will likely change over time as companies shift to increasing spend on content promotion, but the focus on creating valuable content to serve customers is now the norm and the expectation. Content Marketing for Customer Acquisition The customer is firmly in charge of the buying process today.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Biznology

DECEMBER 21, 2020

With that in mind, now that 2020 is drawing to a close, the time has come to take a look at the most important ranking factors for 2021 that you should implement into your SEO strategy. In 2021 and beyond, one of the more important ranking factors that business leaders need to be aware of is, therefore, website security.

Lead Ranking 197

Lead Ranking Lead Scoring SERP Mobile Marketing 197

SendX

DECEMBER 7, 2020

And we're going to help you with, by explaining and providing solutions to the email challenges in 2021. Increasing Audience Engagement Rates When it comes to email marketing, low engagement rates are a universal problem. 40 percent of B2B marketers said email newsletters were critical to their continued content marketing success.

Email Marketing 219

Email Marketing Work Management Marketing Management Open Rate 219

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. What's the state of #contentmarketing in 2021?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Content Marketing Institute

DECEMBER 14, 2021

Continue reading → The post 10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021 appeared first on Content Marketing Institute. But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling.

Communities 106

Communities Content Marketing Storytelling Content 106

Visitor Queue

NOVEMBER 5, 2020

There is nothing better than a solid content marketing strategy that is easy to follow and effective. The post 6 Best Content Marketing Tools in 2021 appeared first on Blog Visitor Queue. While you could be reading this and wondering, “why am I reading the best […].

Tools 98

Tools Content Marketing Best Practices Content 98

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Is it leads? Determine your KPIs. Gather the data.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Zoominfo

DECEMBER 23, 2020

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. (Who knew what surprises awaited us in 2020?).

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.

Paid Search Agency 282

Paid Search Agency Content Marketing Planning Budget Programs 282

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Search Engine Journal

JANUARY 11, 2021

Here are 5 you need to learn to be market-ready in the content marketing industry. The post Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021 via @JuliaEMcCoy appeared first on Search Engine Journal. In today's digital age, self-built skills are becoming more necessary.

Content Marketing 144

Content Marketing Ad Building Content Search Marketing 144

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 195

Resources Content Marketing Lead Gen Course 195

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Biznology

JANUARY 4, 2021

In 2021, the most successful presenters will add more show-and-tell — beyond PowerPoint — to the mix. It didn’t take long for “Zoom fatigue” to enter the lexicon in 2020, and there’s no reason to think that people will be eager to take on a heavier schedule of teleconferences in 2021. They are using better lighting.

Video Marketing 171

Video Marketing FAQ Work Management Marketing Management 171

ClearVoice

MARCH 31, 2021

March 2021 — Clubhouse users can now create clubs without a vetting process. February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to-date. The platform surpassed 10 million App Store installs, and the majority of the downloads were in February 2021. Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

KoMarketing Associates

FEBRUARY 18, 2021

As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience. Originally, 61% of marketers said they use video as a marketing tool (2016), which has since risen to 86% (2021).

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

Heinz Marketing

JANUARY 2, 2021

MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021. A look at some 2021 marketing predictions from the experts to kick off this new year. Great read via Marketing Profs. Some of the pros and cons of using Vimeo and YouTube for your video marketing platform. Right-Level Selling.

Buyer Personas 122

Buyer Personas B2B Storytelling Youtube 122