Martech

APRIL 27, 2022

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions. What it does.

Click Fraud 90

Click Fraud Paid Search Agency Features Ads 90

Martech

OCTOBER 19, 2022

In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. According to MediaRadar : In the eight months from May 1, 2021 to the end of January in 2022, more than 23,500 companies bought ads on retail media networks. These advertisers bid in real-time at or above the fixed CPM price.

Advertising Agencies 106

Advertising Agencies Paid Content Cost Per Thousand Advertisements 106

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119