Webbiquity

JULY 13, 2021

Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Among the other top uses are keeping up with news and events (56%); researching how to do things (52%); finding new ideas or inspiration (48%); and researching products and brands (46%). And 54% (4.2

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Marketing Insider Group

JULY 29, 2021

It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans. As the Chief Experience Officer for Experience.com, Hodak helps brands foster deeper connections with their existing and prospective customers. CX doesn’t start with your marketing.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Webbiquity

MARCH 17, 2021

Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. Here are five important PR trends to watch in 2021. In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it.

PR 272

PR Trends Ethics Public Relations 272

Marketing Insider Group

DECEMBER 21, 2020

Imagine how brands could have responded to the 2008 recession with the same tools available today. Research from Google reports that a whopping 45% of B2B brands started using digital tactics for the very first time since COVID-19 upended in-person life. What can you do to improve or pivot for 2021? Set new objectives and KPIs.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. Gartner analyzed over 1,300 brands across 15 industries, including non-Gartner clients, with inclusion in the survey being based on volume of digital activity. The 2021/22 Geniuses.

Gartner 90

Gartner Brand Identity Branding Multi-Channel 90

Heinz Marketing

OCTOBER 17, 2020

Proper 2021 Planning Will Require a New Level of Focus. Coming out of 2020, it’s time to capitalize on the market with a focused plan for 2021. Which Personal Branding Strategy Suits You? Branding is a continuous process, here are some strategies that might work for you. Thanks for the tips, Kendall Walters.

Planning 129

Planning Personalization Brand Identity Branding 129

The Point

JANUARY 19, 2021

We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. B2B doesn’t have to be boring – more brands will adopt personalization and playfulness to connect with buyers.” – Sandi, Group Account Director. “I

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Webbiquity

JANUARY 20, 2021

With that in mind, it’s a good idea to re-think your use of data in 2021. These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates. In 2021, there’s still quite a lot of room for improvement in privacy practices, especially among small businesses.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — NowThis (@nowthisnews) July 23, 2021. — Apple TV (@AppleTV) August 1, 2021.

Brand Identity 131

Brand Identity Branding Social Media Twitter 131

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Brand Identity 347

Brand Identity Branding Multi-Channel Ethics 347

Search Engine Journal

JANUARY 21, 2021

When done properly, guest posting will help amplify your brand awareness and build reputable links. Here's how to guest post in 2021. The post Guest Posting in 2021: Amplify Brand First, Build Links Second via @ronlieback appeared first on Search Engine Journal.

Ad Building 136

Ad Building Brand Identity Branding Content Marketing 136

Webbiquity

MARCH 30, 2021

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Conversational marketing via the use of live chat will be on the rise in 2021. Personalized Outreach with User Data. So much so that a J.D.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Contently

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. Content from brands is going to get better as a result. The post The 2021 Content Marketing Checklist appeared first on Contently. The first place to start?

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Meerkat Marketing

NOVEMBER 26, 2020

With that said, we have put together a list of trends in branding we expect to see in the new year as businesses continue to evolve and adapt to consumers increasingly turning to the online sphere for business. Branding Predictions for 2021. Brands will need to provide comfort . Brand Activism.

Trends 93

Trends Brand Identity Branding Fulfillment 93

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

Brand Identity 127

Brand Identity Branding Lock-In Communities 127

Industrial Marketing Today

NOVEMBER 20, 2020

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Read more The post, %Manufacturing Content Marketing—What’s Ahead in 2021% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Content Marketing 182

Content Marketing Content Advertising Benchmark Marketing 182

Biznology

DECEMBER 21, 2020

With that in mind, now that 2020 is drawing to a close, the time has come to take a look at the most important ranking factors for 2021 that you should implement into your SEO strategy. In 2021 and beyond, one of the more important ranking factors that business leaders need to be aware of is, therefore, website security.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

ClearVoice

MARCH 31, 2021

March 2021 — Clubhouse users can now create clubs without a vetting process. February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to-date. The platform surpassed 10 million App Store installs, and the majority of the downloads were in February 2021. Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Biznology

MARCH 9, 2021

Among trends they see taking off in 2021 are these: 1. It’s been shown to increase engagement for consumer brands. The post Are you missing out on 2021 Video Trends? to come up with marketing content. Social Media Video. Interactive Video. Viewers respond to authenticity — so “prerecorded” videos are effective, too. Animation.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Technology brands became the biggest spenders, pushing media into second place. Podcasts create the opportunity for focused contextual advertising as well as for more general brand messaging.

Spending 123

Spending Advertisements Advertising Amazon 123

Contently

JANUARY 22, 2021

After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. Social impact storytelling needs to be a part of your content strategy in 2021.

Storytelling 211

Storytelling Trends Ethics Content 211

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Finding the best display advertising campaign of 2021. Here’s a reminder of our 2021 seasonal champions: Winter 2021: Nextory. Spring 2021: Amedia. Summer 2021: Telenor. Autumn 2021: Center Parcs.

Display 98

Display Advertisements Advertising Campaigns 98

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Brands are looking to agile marketing to meet email demand.

Privacy Protection 117

Privacy Protection Privacy Budget Programs CMO 117

Liveintent

DECEMBER 1, 2021

To better understand how publishers are preparing to tackle identity and monetization in a post-third-party cookie world, LiveIntent partnered with CoLab Media Consulting and Beeler.Tech in the production of the Rev Ops Barometer H2 2021. Brand effectiveness data. The post Rev Ops Barometer H2 2021 appeared first on LiveIntent Blog.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Oktopost

MARCH 20, 2021

To reach your goals in 2021, you’ll need a marketing mindset change. Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. . Referral: soliciting others to help promote your brand and find new customers.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Only B2B

AUGUST 11, 2020

So, if you are among the people who don’t want to be left behind, then let’s check the upcoming trends of 2021, that will reshape the telemarketing field and will deliver the maximum benefits. Prospects now a days expect multiple touchpoints to get the preferred brand. Artificial Intelligence In Telemarketing. Artificial Intelligence.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

Martech

JANUARY 12, 2022

Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study. Computers saw a 10% discount in 2021 compared to 22% off in 2020. There were marginally higher discounts in 2021 for apparel and toys. It then became a saving grace for many brands and consumers. Why we care.

eCommerce 110

eCommerce Spending Order Pricing 110

Emplifi

FEBRUARY 17, 2021

Find out why brands are facing a customer experience (CX) crisis in 2021, and how chatbots can play a critical role in helping modern brands finally deliver modern experiences.

Brand Identity 144

Brand Identity Branding Studies 144

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. There is a time and place for brands to tell their own stories and showcase their value props for the world to see. You should even brag about your brand to potential employees. Big brands use this strategy because it works.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Envy

OCTOBER 27, 2021

HubSpot recently wrapped up Inbound 2021. Our 3 Main Takeaways from HubSpot Inbound 2021. For marketers, our biggest takeaway is the ability to differentiate and manage different brands through one portal, while building even more complex reports. Managing your family of brands is now easier than ever. Business Units.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

Contently

NOVEMBER 3, 2021

MBLM’s Brand Intimacy COVID Update , released in late September as a followup to its 2020 study, reveals how 100 brands across 10 industries have fared over the past year of the pandemic in creating (or maintaining) intimacy with their customers in the U.S. Brand intimacy on the rise. Now we just do them much more.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Sprout Social

SEPTEMBER 14, 2020

While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. And though marketers can’t predict what will happen in the new year, we can use what we’ve learned in the last nine months to improve our marketing strategy for 2021.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Liveintent

JULY 19, 2021

billion in ad revenue, a figure projected to total $20 billion by the end of 2021. Now, with the world slowly opening back up, brands and retailers are focusing on how they can continue retaining digital-first relationships they secured during the pandemic and further their overall consumer relationships. In 2020, Amazon made $15.7

Ad Building 127

Ad Building Marketing Analytics Tools Webinar Metrics eCommerce 127

Heinz Marketing

MARCH 19, 2021

If you read any B2B Marketing Trends for 2021 article, you’ll likely find marketing with empathy is a hot topic. Mumaw explains that as a brand, your mission should be to make your prospects love you, not buy you. He goes on to explain that as brands, every time we create something we should ask ourselves why we’re doing it.

Planning 134

Planning Marketing Management Storytelling B2B Sales 134