Marketing Insider Group

DECEMBER 21, 2020

Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. What can you do to improve or pivot for 2021? Don’t expect in-person conferences to return until at least mid-2021. billion in 2021. this year as well.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

SendX

DECEMBER 7, 2020

And we're going to help you with, by explaining and providing solutions to the email challenges in 2021. Increasing Audience Engagement Rates When it comes to email marketing, low engagement rates are a universal problem. Your subject line isn't resonating with your audience. Your content is too vague for your audience.

Email Marketing 218

Email Marketing Work Management Marketing Management Open Rate 218

Tomorrow People

JANUARY 8, 2021

As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. In 2021, dedicated virtual events that were pioneered in 2020 will return, and new ones will be established. What to expect. What to expect.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

The Point

JANUARY 19, 2021

We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. I think a significant trend for B2B marketing and sales in 2021 will be video. B2B Demand Generation Predictions for 2021 Click To Tweet.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Customer Experience Matrix

DECEMBER 13, 2020

A few points that haven’t been made quite so often include: - connected TVs and other devices allow individual-level targeting without use of third-party cookies. Nearly all device-level targeting can also include location data , adding a dimension that cookies often lack. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Work Management 367

Zoominfo

FEBRUARY 27, 2021

Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. Users can gain prospect insights , find new targets and markets, and improve outreach strategies. Leadfeeder is a visitor tracking platform that identifies audiences and what their behavior is. InsideView. Leadfeeder.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

DECEMBER 23, 2020

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Liveintent

DECEMBER 1, 2021

To better understand how publishers are preparing to tackle identity and monetization in a post-third-party cookie world, LiveIntent partnered with CoLab Media Consulting and Beeler.Tech in the production of the Rev Ops Barometer H2 2021. Audience data. Building trusted relationships with our audiences. Here are those findings.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

KoMarketing Associates

FEBRUARY 18, 2021

As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience. Originally, 61% of marketers said they use video as a marketing tool (2016), which has since risen to 86% (2021).

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

Liveintent

JULY 19, 2021

Retail giants like Walmart, Target, and Walgreens understand the value of first-party audience data, which is why these and so many other retailers have launched their own retail media networks. billion in ad revenue, a figure projected to total $20 billion by the end of 2021. In 2020, Amazon made $15.7

Ad Building 127

Ad Building Marketing Analytics Tools Webinar Metrics eCommerce 127

Launch Marketing

DECEMBER 8, 2021

2021 was a year of adapting to challenges, changes, and the unexpected. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. The post Top B2B Marketing Content of 2021 appeared first on Launch Marketing.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Marketing Insider Group

NOVEMBER 18, 2020

In their ABM approach, the average deal size of accounts targeted via ABM methods was 35% larger than that of accounts not targeted via ABM methods. Narrow your focus and personalize your marketing efforts to target your best accounts that have higher chances of converting. Rather, they pursue quality.

Resource Management 362

Resource Management CMS Development Demand Generation Agencies Work Management 362

Choozle

FEBRUARY 17, 2022

The digital advertising space continues to rapidly evolve and grow, creating new opportunities to reach highly targeted audiences with engaging marketing content. Key takeaways from 2021. billion during 2021. Maximize touchpoints with your audience. Connected TV ad spending in the US has increased by 59.9

Cost Per Thousand 84

Cost Per Thousand CPM Funnel Advertising Multi-Channel 84

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. If your business targets this age group heavily with their products or services, TikTok is probably going to be a great platform for you to use in order to reach your audience. TikTok has 689 million monthly active users.

Stats 140

Stats Planning Paid Search Agency User-Generated Content 140

Oktopost

MARCH 20, 2021

To reach your goals in 2021, you’ll need a marketing mindset change. Experiment to find new ways of hitting your target goals. 7 Growth Hacking Strategies for 2021. If you want growth in 2021, don’t think of referral marketing as low-hanging fruit. Figure out where your company’s process can improve.

Webinar Metrics 146

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 146

Sprout Social

SEPTEMBER 14, 2020

While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. And though marketers can’t predict what will happen in the new year, we can use what we’ve learned in the last nine months to improve our marketing strategy for 2021.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Our audience’s experiences were mixed.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? Contextual targeting (again). In 2021, advertising will require a focus on efficiency and effectiveness. Creative optimisation. In-game advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Community marketing.

Marketing AI 139

Marketing AI Trends B2B Marketing Account Based Marketing 139

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Envy

OCTOBER 27, 2021

HubSpot recently wrapped up Inbound 2021. It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier accounts. Our 3 Main Takeaways from HubSpot Inbound 2021. Will likely be available beginning November 1, 2021.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

Envy

AUGUST 19, 2021

from 2021 to 2028. However, the race for market dominance and awareness intensified to levels of bonkers in 2021. As a B2B tech marketing agency with a niche specialization in cyber security we can confirm that prices for qualified leads in 2021 are hitting the roof. Cyber security marketing targeting has changed.

PPC 115

PPC Advertising Benchmark Cost per Lead Paid Search Agency 115

seo.co

FEBRUARY 16, 2021

The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

DotDigital

AUGUST 3, 2021

As you get ready to plan your marketing strategy for the 2021 holiday season, it’s important to take a step back and figure out exactly where you are. 6 considerations for your 2021 holiday marketing strategy . What works with your audience? Do popovers drive more sign-ups with your audience? Build your key segments .

Lead Ranking 116

Lead Ranking Peer-to-peer Lead Scoring SMS 116

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. 2021 has been as challenging as 2020 for many brands, given the enduring nature of the COVID-19 pandemic and continued uncertainty influencing consumer behavior. Email marketing has remained a consistent communications vehicle for reaching key audiences.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. According to Statista, 319.6

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — NowThis (@nowthisnews) July 23, 2021. — Apple TV (@AppleTV) August 1, 2021.

Brand Identity 131

Brand Identity Branding Social Media Twitter 131

Oktopost

MARCH 8, 2021

It’s no secret that successful B2B marketing is an education-rich industry, where audience awareness is king. If you want to create more sales and revenue for your company in 2021, revamping your marketing automation strategy is essential. 6 Marketing Automation Strategies to Employ in 2021.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation B2B Marketing 118

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Social Media 98

Social Media Advertisements Advertising Trends 98

SalesIntel

JULY 13, 2021

It’s a balancing act of audiences, budgets, and tactical channel decisions. With one of the top trends for 2021 being personalization, you must understand who you’re talking to and how you will relay your message. Your audience is smaller. Having a smaller target audience doesn’t mean that there are fewer opportunities.

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

Conductor

NOVEMBER 11, 2020

As we all start to finalize our plans and investments for 2021, we thought it would be a perfect time to reflect on all that we’ve learned over the past six months and how we can collectively best prepare for 2021. It’s about ensuring you’re providing the best answers for your audience, because that’s what’s ranking these days.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Radiocentre also found radio – another of the entertainment industry’s key players – benefitted from lockdowns and subsequent working-from-home audiences.

Display 98

Display Advertisements Advertising Trends 98

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. Focus on flexibility and adaptability.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. What's the state of #contentmarketing in 2021? marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Liveintent

JANUARY 8, 2021

If marketers want to continue engaging audiences in an ever-evolving digital landscape, they’re going to have to improve their ID management solutions. Once they do, they can more accurately target specific customer segments and reach them with engaging, relevant messaging on their website. After all, it’s 2021.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

The Lead Agency

AUGUST 20, 2020

Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes.

Marketing AI 83

Marketing AI B2B Marketing Trends Paid Search Agency 83