Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPad: 0.2%.

Privacy Protection 86

Privacy Protection Email Marketing Trends Privacy 86

Litmus

MAY 24, 2022

41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. Privacy-proofing. With privacy measures increasing, email marketers are thinking about the health of their email program in the long run. Trends in email marketing. Omnichannel marketing campaigns. Newsletters.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Zoominfo

JANUARY 18, 2023

We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected. That starts by letting people know their information has been added to our database.

Communities 130

Communities Zoominfo Promotion Privacy 130

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. For example, our December 2021 email client market share report shows that Gmail is the most popular webmail client with 89.6%

Email Marketing 108

Email Marketing Privacy Protection Open Rate Trigger Marketing 108

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 114

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 114

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

APRIL 18, 2024

It goes to show that more ESPs are doing the heavy lifting for email marketers, adding features that consolidate the marketing tech stack. Rounding out the top five (and rising in ranking since 2021) is Sendgrid, a transactional-focused platform owned by Twilio. Click here to see the full results. Click here to see the full results.

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Martech

MAY 11, 2023

These laws are notable in the present context because — with the exception of California — they all “ adapt terminology ” from GDPR, yet diverge in how they are enforced, with district attorneys, attorneys general, and, in the case of California, the California Privacy Protection Agency, all in the enforcement mix.

Paid Search Agency 111

Paid Search Agency Privacy Work Management Marketing Proposals 111

Heinz Marketing

JUNE 27, 2022

In May 2021, opt-in rates were at around 16%. Those sites usually own some of the ads or images you see on the website you are visiting. More ads on a site mean more cookies generated per page. For years, brands have relied on cookies to track website visitors and collect data to allow targeting ads to “interested” audiences.

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. At Litmus Live 2021, Jay Oram spoke about using an external CSS to change an image in an email by having the image be a background image , then updating the external CSS document.

Personalization 75

Personalization Privacy Protection Tagging Class 75

Martech

OCTOBER 28, 2021

She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.”. Salesforce completed the acquisition of Slack in July 2021. Of those surveyed, 59% said expanding automation was a priority for 2021. This will be available in 2022.

Facebook 112

Facebook Planning Marketing Budget Creation Marketing Budget 112

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Most importantly, Mistry added that it aids in accessibility , “If a subscriber’s email client doesn’t allow for screen readers, their web browser might.” . Respect the limitations of email design.

Open Rate 84

Open Rate Privacy Protection Marketing Management Click Rate 84

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow. Read more here.

Marketing Automation Services 124

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 124

Litmus

JULY 28, 2021

Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email. Adding preview text to your email is super easy. If you’re nervous about adding code in your email, add preview text in with Visual Editor in Litmus Builder. Last updated July 28, 2021.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Choozle

JUNE 2, 2021

To deliver success in 2021 and beyond, marketers need to start thinking about their targeting and measurement solutions without third-party cookies now so you can test and learn. This identifier, most likely to be an email address, can be used by any vendor in the ad tech industry in a privacy-safe way.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. So if we imagine the customer saying, “I only want to send to one year opens [or subscribers who have opened an email in the past year],” and they’re not adding back in those MPPs, then their list is going down.

Privacy Protection 99

Privacy Protection Privacy Webinar Metrics Deliverability 99

DotDigital

JUNE 14, 2021

What’s more, the announcement is a preview of features set to be released in September 2021. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. Consumers do not want personalization at the sake of their privacy.

Privacy 98

Privacy SMS Opt-out Open Rate 98

The Customer

APRIL 14, 2020

Data Privacy (archive). 18 min What’s Changing With Push Notifications in iOS15 (and What to Do About It) September 30, 2021 A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity. It’s a key interaction enabler.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

FEBRUARY 7, 2023

In 2021, we reported that 70% of brands were increasing email marketing work, but budgets have largely stayed the same. However, if it makes sense for your audience, there are many examples and options of adding interactivity with low effort. Will AI start to influence email marketing content? Is that where AI comes in as a tool?

Design 90

Design Email Marketing Trends Work Management 90

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. You should be able to find out where the data is held in the organization’s privacy policy.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Porch Group Media

NOVEMBER 10, 2022

According to recent data, worldwide, the number of emails sent and received per day in 2021 was 319.6 Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. Gmail is the most popular email provider, with 1.8 The average user has at least 1.86

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

SmartBug Media

MARCH 18, 2019

There are no additional financial fees when using YouTube, however, this freemium model does come with a cost—ads. Although, if you become a YouTube partner, you can make money from the ads that are displayed over your videos. Facebook is even predicting that by 2021 all of their content will be video content.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Single Grain

JUNE 25, 2021

Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. Related Content: How Apple’s iOS 14 Release May Affect Your Ads (& What to Do About It).

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Data privacy regulations give more control over their data to the users. But they do face challenges.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

JANUARY 31, 2023

Other identity challenges include state legislation like the California Consumer Privacy Act and Europe’s General Data Protection Act. More trouble loomed for Big Lots when Apple rolled out mail privacy protection in 2021. “We

Privacy Protection 83

Privacy Protection Ad Building Privacy Conference 83

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. This pressing issue hasn’t been received well by marketers, ad tech companies, agencies. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. You can also use tools like Privacy Sandbox.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Click here to check it out!

Marketing Automation Services 142

Marketing Automation Services Enterprise Management Work Management Marketing Management 142

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , a search marketing agency.

Paid Content 149

Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Adding reach to the equation gives you more information than you would get from each of these activity-based metrics by themselves.

Budget Programs 121

Budget Programs Long Tail Marketing Ad Frequency Click Rate 121

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. According to our 2021 State of Email report , 71% of consumers expressed frustration with impersonal experiences.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Litmus

JULY 7, 2021

Sid Bharath , CEO and Founder of Broca , shared the importance of cross-channel collaboration: “There are dozens of pieces to plan out, like our ads, social media, landing pages, etc., There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021.

Planning 106

Planning Deliverability Privacy Protection Email Campaigns 106

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. This pressing issue hasn’t been received well by marketers, ad tech companies, agencies. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. You can also use tools like Privacy Sandbox.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69

Scoop.it

NOVEMBER 3, 2022

The global online Holiday spending was expected to reach USD 910 Billion in 2021 and 46% of shoppers started their Holiday shopping earlier. A protip would be to create a sense of urgency by adding a countdown timer to get instant conversions. Here are some Holiday email marketing tips that will let you stay ahead of the curve.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Martech

AUGUST 15, 2022

If you do, tell me what you added !). It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. Feel free to adjust my audit points, so they work with your company’s unique email situation or add areas that you think I missed. (If

Budget Programs 98

Budget Programs Privacy Protection Paid Search Agency Planning 98

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 115

Open Rate Click Rate Paid Search Agency Privacy Protection 115