LeanData

OCTOBER 5, 2021

From July through September, he counted 3 unicorn announcements and 10 separate acquisitions. . Rosenberg is seeing the steady evolution of GTM tech moving from a wide set of categories to a narrow list of vendors with wide portfolios or capabilities developing into “alpha platforms.” Learning from B2C.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Point-In-Time Data Versus Live Data Modern data vendors provide their customers with live data. However, for a GTM strategy, the static data won’t reflect recent changes such as mergers and acquisitions or c-suite shuffles. to keep data up to date.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018. Read more here. Perkuto acquired by MERGE .

Acquisitions 95

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 95

Martech

FEBRUARY 11, 2022

Retailers acquire AI-powered startups to build out their advertising services, morphing into a Hydra-like amalgam of adtech vendor, agency and publisher. presented to an audience of digital marketers and vendors their own media and advertising arm, GPS Media. CB4), and GPS Media has been in soft launch since late 2021.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 105

Martech

OCTOBER 5, 2022

Episerver rebranded as Optimizely in 2021 , and its web experimentation and feature experimentation (formerly known as Full Stack) capabilities have become increasingly central to the vendor’s vision. That’s where the second tier comes in — a new Orchestrate solution announced at Opticon this week.

Digital Asset Management 104

Digital Asset Management Enterprise Management CMS Development Work Management 104

Champion Communications

DECEMBER 9, 2021

As businesses look to solve the challenges brought on by the pandemic and the cloud continues to dominate, HeleCloud’s CEO Dob Todorov sat down with Digitalisation World to discuss HeleCloud’s acquisition by technology behemoth SoftwareONE. in Q3 2021 . TMF’s Willetts: maintaining vendor status quo “dangerous” .

Digital Transformation 62

Digital Transformation Vendors Acquisitions Custom Publishing 62

Bluetext

FEBRUARY 14, 2024

Special Operations Command (2019) General Catalyst : Scott Howell , retiredAir Force lieutenant general, former Joint Special Operations Command (2021). Special Operations Command (2019) General Catalyst : Scott Howell , retiredAir Force lieutenant general, former Joint Special Operations Command (2021). Army (2023). Johnson, U.S.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Martech

JULY 19, 2022

O’Flanagan was co-founder and CEO at Boxever, the CDP acquired by Sitecore in 2021. Although XP itself hasn’t been transitioned to the new cloud architecture, the CDP acquisition is natively embedded into XM Cloud. As a vendor, of course it wants to provide as comprehensive a solution as possible.

Digital Asset Management 93

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 93

DealSignal

NOVEMBER 3, 2020

That decay is driven by turnover, job title changes, and organizational changes such as mergers, acquisitions, and closings. Vendors like Bombora have the largest content ecosystem and classically the largest visibility of intent across the US, and possibly the world. With the current economic upheaval, expect that number to be higher.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”. Here’s the excerpt from that blog post: 4.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

accelerate agency

OCTOBER 14, 2021

Top 20 SaaS companies of 2021. Read on to learn more about SaaS and how it works, the SaaS companies to watch in 2021, and how to get started incorporating SaaS applications into your everyday business functionalities. . Your company may also need more investment to support customer acquisition efforts. . FAQ about SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Martech

MAY 27, 2022

billion monthly active users in Q4, 2021, up from 381 million in 2019. Using external vendors to optimize your advertising can give your business a competitive edge. What you need to know about mobile game advertising : Mobile game consumer spend reached $116 billion in 2021 — up $16 billion from the year before.

Advertising Agencies 110

Advertising Agencies Advertisements Advertising Mobile Advertising 110

Walker Sands

FEBRUARY 14, 2024

It’s even more difficult if you’re in HR tech, a sector that boasts an estimated 21,000 vendors. Just take our client Visier, who’s partnered with us since 2021 on 13 data projects to date. Back in 2021, we helped them publish a data report about employees’ stressors contributing to burnout.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Porch Group Media

NOVEMBER 4, 2021

Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. As a result, solar energy providers need to be reaching new movers throughout the entire move journey to ensure the success of their customer acquisition and retention efforts.

First-Mover Advantage 52

First-Mover Advantage Trigger Marketing Ideal Customer Profiles Differentiation 52

LeadsRX

OCTOBER 5, 2021

October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. . This creates a vulnerability when data is stored within vendor platforms, which often do not adhere to enterprise-specific data governance policy.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

B2B Marketing Directions

JULY 9, 2022

In a 2021 survey of marketers by MarTech , two-thirds (67%) of the survey respondents said their organization had replaced at least one marketing technology application in the previous 12 months. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? More than 70% of CMOs in a February 2021 survey stated that marketing was more important than ever, with B2B organizations showing strong customer acquisition objectives.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Martech

OCTOBER 14, 2021

A viewpoint that starts with acquisition but spans the ownership and advocacy aspects of the customer journey. The majority of vendors offer one or more of the following capabilities to give marketers an understanding of the customer journey: Data gathering from a wide variety of channels and touchpoints.

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Work Management Marketing Management 110

Televerde

OCTOBER 27, 2020

We don’t believe in vendor-client relationships. Our business is strong and we are solidly positioned to maintain our momentum for a strong finish in 2020 and to accelerate our plans for rapid expansion in 2021.”. “We We create long and lasting partnerships. This will be the eighth prison-run engagement center in the United States.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. Sarah Cascone, Senior Director of Marketing at Bluecore, the retail marketing tech vendor, has been watching these developments closely. Here’s the longer answer. Passionate communities for B2B.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Leadspace

MARCH 9, 2022

A CDP also represents the customer acquisition and care strategy of a company. Even more importantly – what problem does the vendor solve and who have they solved it for? This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

A CDP also represents the customer acquisition and care strategy of a company. Even more importantly – what problem does the vendor solve and who have they solved it for? This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Salesforce Marketing Cloud

AUGUST 21, 2023

The full supply chain , including raw material acquisition, manufacturing, packaging, and transportation are big contributors to GHG emissions. A 2021 survey found that only 42% of consumers believe that companies are investing enough resources to fight climate change. And of course, it’s not just the usage itself.

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

Valasys

JUNE 29, 2021

CONTENTgine (www.contentgine.com), the world leader in intent by engagement, on June 28 th , 2021, launched its new website. This innovation was possible through the recent acquisition of Contentree, a content collection that features 1,000 business-to-business vendors in more than 400 industries.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

chiefmartech

SEPTEMBER 5, 2021

Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. Hotswap — facilitate switching vendors ( including martech platforms ). The LUMA Q2 2021 Market Report reported 83 martech deals in the first half of this year. Acquisitions are consolidations of individual companies. Martech is consolidating.”

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Seismic

DECEMBER 20, 2021

2021 has been an eventful year for Seismic and the Seismic Blog. There were products, interviews, and award recognition, Social selling, AI, and a new acquisition. More than 70% of buyers expect vendors to tailor the buying experience to their needs. The Last Blog Before New Year’s. With cheer, season’s greetings!

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Madison Logic

JANUARY 5, 2023

Additionally, Forrester cautions on heavily focusing on customer acquisition, and instead expanding investment toward the later stages of the customer lifecycle. For example, Nora highlights findings from Forrester’s 2021 Content Preferences Survey: . This is the cornerstone for enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. What it is.

Account Based Marketing 119

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 119

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. In some cases, it’s also interesting which vendors our respondents described as ESPs. Last updated on April 13, 2021. of respondents to Litmus’ State of Email survey.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

nDash

NOVEMBER 22, 2022

Your company is going through transition – a merger, acquisition, growth – and you need someone to help maintain a steady pace. But in general, with external vendors, you can ramp things up or down depending on your needs. The idea is that you may ramp down your vendors at a specific point. I’ve always had a combo.

CMO 52

CMO Work Management Marketing Management Lead Ranking 52

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” million in annual revenue) firms are most likely to be involved in a merger or acquisition.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

LeadsRX

APRIL 13, 2021

APRIL 13, 2021 – Marketing analytics company LeadsRx is pleased to announce that their multi-touch attribution solution is compatible with Triton’s Omny Studio podcast platform and Tap Advertising Server. Portland, Ore., The podcast industry is experiencing exponential growth.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

6sense

DECEMBER 8, 2021

According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. And that means that those of us who sponsor events are thinking, and in many cases rethinking, what role event sponsorship will play in our marketing plans for 2021 and beyond.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Terminus

JANUARY 12, 2022

According to Gartner, “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal and expansion). Terminus is the only vendor bringing together a purpose-built B2B CDP with multi-channel ABM. and/or its affiliates in the U.S.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

ANNUITAS

JULY 8, 2020

For many companies, the focus initially was on preserving business with existing customers and adjusting expectations and plans for new customer acquisition. So what are your objectives for 2021? It’s periodic, short-term, outbound oriented, and vendor pushed. APPROACHING TRANSFORMATION PLANNING FOR 2021. You must do it.

Planning 263

Planning Demand Paid Search Agency Terms and Conditions 263

Martech

JANUARY 25, 2022

Analyst firm Gartner put together a CRM system ranking for its 2021 Magic Quadrant for the CRM Customer Engagement Center report , highlighting the most impactful players in the field. This is perhaps why so many marketers replaced their CRM systems in 2021, opting for new versions to meet their needs. Improved task tracking.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

Martech

MAY 6, 2022

According to the Data & Marketing Association’s 2021 Email Tracker, 54% of marketers say their companies have a “leading” or “good” level of sophistication in their ability to analyze performance, a key component of email reporting. Marketers are (somewhat) confident about their reporting ability.

Budget Programs 95

Budget Programs Work Management Marketing Management Planning 95