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Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Read more The post, %Manufacturing Content Marketing—What’s Ahead in 2021% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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5 Predictions For 2021

Tony Zambito

The prevalent uncertainty of the COVID-19 pandemic in 2020 will remain and be a part of 2021. The inevitable surge of the winter months into spring of 2021 will make sure of that. Here are 5 predictions for 2021: Optimism Returns In Fall 2021. Sales will arise in the second half of 2021 and be better for it.

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The Best of 2021: Messaging on a Mission

Biznology

The latest episode of Messaging on a Mission , the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two fellow Consultants Collective member consultants, Brian Forest and Sharon McIntosh. Check it out here.

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5 Buyer Insights To Factor Into 2021 Buyer Strategies

Tony Zambito

With hope rising that promising vaccines will compress the length of the pandemic in 2021, we can begin to look at what to anticipate. Especially in the second half of 2021. As business leaders plan to rebound and navigate their 2021 buyer strategies , here are five trending buyer insights to consider: Buyers Have Changed.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Will Pre-Pandemic Buyer Assumptions Prevent Recovery And Rebound In 2021?

Tony Zambito

Will the assumptions we have about our buyers prevent recovery and rebound in 2021? There are many unanswered questions we face heading into 2021. Undoubtedly, 2021 will be a year that will continue to alter how buyers think, behave, value , and make decisions. . Are we challenging and validating these assumptions?

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B2B Demand Generation Predictions for 2021

The Point

We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. I think a significant trend for B2B marketing and sales in 2021 will be video. B2B Demand Generation Predictions for 2021 Click To Tweet.

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Five Quick Things to Wrap Up 2021

Webbiquity

If 2021 was good to you financially, and you’d like to reduce your taxable income before year end, take a few minutes to contribute to a worthy cause. If you missed it last week, here are the most popular posts on the B2B marketing blog in 2021. And thank you for spending a few minutes here. This will be quick. Support a Cause.

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61% of Marketers to Increase Instagram Investment in 2021

KoMarketing Associates

HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021. This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Social Media Marketing Benefits Continue to Rise.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Seven Essential Digital Marketing Tips for Your Business in 2021. Here are the top seven digital marketing tips for business success in 2021 (and beyond). Here’s what you need to do in 2021. There is a big reason why email marketing still is one of the highest performing strategies in 2021. That’s a 44x ROI.

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The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

Director Corporate Marketing at RollWorks to learn: What unique problems small marketing teams have to solve in 2021, and how to bridge the gap by switching your mindset to ‘ABMify’. February 4, 2021 at 9:30 am PST, 12:30 pm EST, and 5:30 pm GMT.

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The Top 10 Most-Read Posts on the B2B Marketing Blog in 2021

Webbiquity

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? In any case, this year’s list includes only posts either written or substantially revised in 2021. So, drumroll please, here are your top 10 most-read posts on Webbiquity in 2021. So I’m counting it as a 2021 post.

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Digital Selling with Video in 2021

Biznology

In 2021, the most successful presenters will add more show-and-tell — beyond PowerPoint — to the mix. It didn’t take long for “Zoom fatigue” to enter the lexicon in 2020, and there’s no reason to think that people will be eager to take on a heavier schedule of teleconferences in 2021. They are using better lighting.

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Five Top PR Trends to Watch in 2021

Webbiquity

Here are five important PR trends to watch in 2021. In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it. In 2021, brands will be under increased pressure to improve their Corporate Social Responsibility strategies. 1) Eliminating the spread of fake news.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

Wednesday May 12th, 2021 at 11AM PDT, 2PM EDT, 6PM GMT. Ways of connecting your projects to overall goals of organization. How to communicate the strategy to the project to your other stakeholders. Why having a single source of truth is valuable.

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5 Important Ranking Factors for 2021 You Should Know

Biznology

With that in mind, now that 2020 is drawing to a close, the time has come to take a look at the most important ranking factors for 2021 that you should implement into your SEO strategy. In 2021 and beyond, one of the more important ranking factors that business leaders need to be aware of is, therefore, website security.

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Marketing Budgets Made Up Only 6.4% of Total Revenue in 2021

KoMarketing Associates

Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4% of total revenue in 2021. This is a decrease from the 11% recorded in 2020. Since 2014, marketing budgets have made up at least 10.2%

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The 2021 Content Marketing Checklist

Contently

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. The post The 2021 Content Marketing Checklist appeared first on Contently. They’ll dominate search, and deliver compounding returns over time.

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5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Raydiant’s State of Consumer Behavior 2021 report found that 48% of consumers have replaced a product they typically purchase in-store with an online alternative during the pandemic. Quick Takeaways.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT Common mistakes brands encounter with local search and how to fix those. Four strategies to improve your local visibility for your business today. How companies have seen success by prioritizing their online reputation.

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How the Pandemic Economy will Shape Business in 2021

Biznology

There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. Entering 2021, the unemployment rate stands at 6.7%, still significantly higher than the 3.5% The post How the Pandemic Economy will Shape Business in 2021 appeared first on Biznology.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

The events of 2021 have forced marketers and entrepreneurs to be agile. Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. The post Black Friday and Cyber Monday Deals on Martech and Business Software for 2021 appeared first on B2B Marketing Blog | Webbiquity.

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100+ Content Marketing Predictions for 2021

Content Marketing Institute

Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute. We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts.

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Best Display Advertising Campaign of 2021

Bannerflow

The best display advertising campaigns of 2021 were among the most inventive we have seen. Finding the best display advertising campaign of 2021. Here’s a reminder of our 2021 seasonal champions: Winter 2021: Nextory. Spring 2021: Amedia. Summer 2021: Telenor. Autumn 2021: Center Parcs.

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Wednesday April 21nd, 2021 at 1:30PM PDT, 4:30PM EDT, 8:30PM GMT. In this webinar, our panel will discuss: How artificial intelligence will take prominence in a post-COVID world. AI's role in promoting collaboration within teams. Key action items for successfully integrating AI into your team's workflow. And much more!

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Most Viewed Video Ads: Retail Sector 2021

AcuityAds

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. However, with economies reopening, 2021 was a much better […]. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.

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Survey Results: Technology Trends in Small Business 2021

Ontraport

To learn more about these time management and technology trends in small business, Ontraport conducted a 2021 survey of business owners in the United States. Here are the top takeaways: The post Survey Results: Technology Trends in Small Business 2021 appeared first on The Ontraport Blog. Over 500 entrepreneurs responded.

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2021 Key Findings Report

Choozle

Key takeaways from 2021. billion during 2021. The post 2021 Key Findings Report appeared first on Choozle: Digital Advertising Made Easy. Understand how to evaluate your campaign’s success by comparing your results to marketplace averages and data from the Choozle platform. percent to $14.44

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What’s Up in 2021 for Content Marketing?

Content Marketing Institute

Peer into the 2021 crystal balls of 20 content marketing experts. Continue reading → The post What’s Up in 2021 for Content Marketing? Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing).

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

October 13th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST What types of structured and unstructured feedback should your team gather. What programs and processes you can put in place to use your feedback for driving growth.

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What Are the Insights From the 2021 State of Email?

Litmus

Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Get the 2021 State of Email report for full access to the data, resources, and hands-on advice that will keep you as a leader of email innovation. The post What Are the Insights From the 2021 State of Email?

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A 2021 Peptalk for Publishers

33Across

The post A 2021 Peptalk for Publishers appeared first on 33Across. Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. It’s time to be in control.

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Top Telemarketing Trends & Predictions for 2021

Only B2B

So, if you are among the people who don’t want to be left behind, then let’s check the upcoming trends of 2021, that will reshape the telemarketing field and will deliver the maximum benefits. The post Top Telemarketing Trends & Predictions for 2021 appeared first on Only-B2B. Artificial Intelligence In Telemarketing.

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2021 Social Media Updates

ClearVoice

March 2021 — Clubhouse users can now create clubs without a vetting process. February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to-date. The platform surpassed 10 million App Store installs, and the majority of the downloads were in February 2021. Social media updates for Clubhouse.

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Emotional Intelligence in Leadership

Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike

Wednesday March 3rd, 2021 at 11AM PST, 2PM EST, 7PM GMT. A retrospective on how the pandemic has given rise to a new type of collaboration. Well-informed predictions about the EQ and the future of project management. And much more!

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Key Takeaways From HubSpot Inbound 2021

Envy

HubSpot recently wrapped up Inbound 2021. Our 3 Main Takeaways from HubSpot Inbound 2021. Will likely be available beginning November 1, 2021. They focused on their "Crafted CRM vs. Cobbled CRM" approach: more customizable , more connected , and more customer-centric. If you have any questions, just hit reply.

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Litmus Live 2021: Top 10 Takeaways from Day 1

Litmus

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

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ABM highlights of 2021

Strategic-IC

Without a shadow of a doubt, ABM came of age in 2021. But I think that ABM had a stellar year in 2021. What better way to end 2021 than to ask some of our ABM friends and colleagues for their ABM highlight of 2021. Keep checking back in as more and more ABM highlights of 2021 to come. What a year.

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Survey Results: Technology Trends in Small Business 2021

Ontraport

To learn more about these time management and technology trends in small business, Ontraport conducted a 2021 survey of business owners in the United States. Here are the top takeaways: The post Survey Results: Technology Trends in Small Business 2021 appeared first on The Ontraport Blog. Over 500 entrepreneurs responded.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

November 17th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT How to discover the different types of web visitors that come to your site and how to best engage with each group. How to delight existing customers––and make things right with unhappy ones––using live chat.