Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Martech

OCTOBER 27, 2021

Of those surveyed, 59% said expanding automation was a priority for 2021. This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. Download our free MarTech Replacement Survey 2021 here. Click here to download!

Search Marketing 104

Search Marketing Email Marketing Planning Privacy Protection 104

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

JULY 28, 2021

They say, “You never get a second chance to make a first impression.” I’m not exactly sure who “they” are, but in this case, I agree with them. In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. But preview text is a whole different situation. What the heck is preview text?

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Martech

OCTOBER 28, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. “The She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.”.

Facebook 100

Facebook Planning Marketing Budget Creation Marketing Budget 100

Litmus

JULY 8, 2021

Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. The danger of email analytics. Email revenue per email.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Porch Group Media

NOVEMBER 10, 2022

According to recent data, worldwide, the number of emails sent and received per day in 2021 was 319.6 As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

SmartBug Media

MARCH 18, 2019

It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. This is a great option for influencers that already have a large following.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. A/B testing and frequency capping could become more challenging.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators. What to know How you calculate conversion rate matters.

Budget Programs 115

Budget Programs Long Tail Marketing Ad Frequency Click Rate 115

Litmus

JULY 6, 2021

Now, Apple has decided that privacy is the next mountain to summit by first hindering cross-channel digital tracking, and in fall of 2021, limiting email open tracking for Apple Mail users. Marketing is at the epicenter of an acceleration of trends more far reaching than we’ve ever seen—advancing 10+ years in just a few months.

Marketing AI 89

Marketing AI Privacy Protection Privacy SMS 89

Litmus

AUGUST 2, 2021

This year, Green Monday lands on December 13th, 2021, but marketers don’t stick to a strict schedule with this event. If you want to use Green Monday to boost sales but wonder if your audience has either a) finished buying gifts or b) is reaching the end of their budget, consider “stocking stuffers.” Absolutely! Send gift ideas.

Examples 137

Examples Privacy Protection Bundling Email Marketing 137

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Modern marketers are obsessed with data — and for a good reason.

Open Rate 109

Open Rate Click Rate Paid Search Agency Privacy Protection 109

Litmus

JUNE 17, 2021

A/B test often. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? Let’s find out.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

DECEMBER 13, 2021

In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. and is likely to be a blueprint for other states to follow.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Hinge Marketing

MARCH 12, 2020

Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. A website should be a powerful and silent partner in a firm’s business development process, their recruiting program and even their service or solution delivery. Let’s get started. A Professional Services Website that Works.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121