The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I see video content taking its seat at the top. I’m thinking short motion graphic video clips with simplified illustrations or even raw footage that gives the user a sense of immediacy and realism.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Search Engine Journal

DECEMBER 10, 2020

These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content. The post Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger via @gregjarboe appeared first on Search Engine Journal.

Youtube 140

Youtube Trends Video Marketing Marketing & Strategy 140

Spiralytics

AUGUST 5, 2020

In this guide, we'll show how you can use video marketing to boost engagement and improve experiences throughout the entire customer journey. The post The Ultimate Guide to Video Marketing in 2020 appeared first on Spiralytics Inc.

Video Marketing 118

Video Marketing Marketing 118

Biznology

JANUARY 15, 2020

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. More chatbots, more explanatory videos. More square video.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

Tomorrow People

NOVEMBER 2, 2020

NEW ON OCTOBER 1, 2020. Video Views on the Contact Activity Timeline. NEW ON OCTOBER 2, 2020. Tracking how customers engage and interact with your video content allows you to better nurture your customers and understand what content is resonating with your audience at every stage of the buyer's journey. What is it?

Hubspot 156

Hubspot CMS Development Product Template 156

Search Engine Journal

MAY 8, 2020

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.

Marketing & Strategy 144

Marketing & Strategy Marketing Strategy Video Marketing Tips 144

Biznology

MARCH 3, 2022

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. Conversational Video.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Biznology

JANUARY 4, 2021

The most influential tool for sales success in 2020 was video conferencing. In the same article, a spokesman for Zoom assures us that video is 34X as effective! Anyway, we can all agree that video is effective. Obviously, video is a great type of content to share, and it’s easy to share short videos on a schedule.

Video Marketing 171

Video Marketing FAQ Work Management Marketing Management 171

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. 56% of U.S. 56% of U.S. Just get started.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Biznology

FEBRUARY 10, 2021

We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? This will demand superior video support to capture attention. Expanding video libraries through re-use. The year of nerdy (but not boring) videos. These nerdy videos can’t be too sales-y. Welcome to 2021!

Paid Search Agency 129

Paid Search Agency Consulting Demand Video Marketing 129

illumin

DECEMBER 1, 2020

2020 has changed shopping forever. The post Most Viewed Video Ads: Black Friday 2020 appeared first on AcuityAds Inc. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […].

Ads 93

Ads Video Marketing Advertising Channels Campaigns 93

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Circle Studio

JANUARY 3, 2020

B2B Marketers: What are your 2020 resolutions? In the latest video episode from circle S studio, Tim Asimos, Partner and Director of Digital + Growth talks about five key resolutions that B2B marketers should make in 2020. Video Transcript. That is how you are going to make a bigger impact with your marketing in 2020.

B2B Marketing 78

B2B Marketing Video Marketing B2B B2B Thought Leadership 78

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? There’s no denying that video content is key, but just how good is it? Load up any social media app and you’ll see video content of all kinds. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. With the rise of the “selfie” style video , the marketing playing field is open to influencers, entrepreneurs and more.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

BuzzSumo

JANUARY 15, 2020

The post 7 Video Content Marketing Strategies to Skyrocket Engagement: 2020 appeared first on BuzzSumo.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Video Marketing Content Marketing 124

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Biznology

MARCH 9, 2021

The explosive growth of volume and variety in video for sales communication brought on by the pandemic last year is not slowing down. In fact, among marketers recently surveyed by UK video producer Wyzowl, most (67%) who were not using video last year, plan to start using it this year. Social Media Video. Live Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

illumin

AUGUST 4, 2020

Our MVVA for July is here, these are the top video ads of the month! The post MOST VIEWED VIDEO ADS: JULY 2020 appeared first on AcuityAds Inc. In this month’s chart we have campaigns from brands such as Apple, Hyundai, and State Farm! Check out the top ten list below. Their new “See You Out There” […].

Ads 52

Ads Video Marketing Campaigns Brand Identity 52

Whale Pages

JULY 23, 2020

12 Best Mobile App Explainer Videos | 2020. “Looking for inspiration or ideas for a mobile app explainer video? Here is a list of the 12 best mobile app explainer videos out today.” ” Written By Simon Alcott: Published July 23rd, 2020 | Updated July 23rd, 2020.

Video Marketing 52

Video Marketing Best Practices Skype Mobile Marketing 52

illumin

DECEMBER 15, 2020

For most people, 2020 was characterized by a series of tragic events that forced us to reset, adapt and pick ourselves back up. Top 10 Most Viewed Video Ads of 2020 appeared first on AcuityAds Inc. Somewhere along the way, brands decided to inspire and gave us […]. The post When In Doubt, Inspire!

Ads 91

Ads Video Marketing Brand Identity Branding 91

Bannersnack

JUNE 15, 2020

For yet another year, video continues to be one of the vital elements of the digital world, as far as content strategy is concerned. Video marketing has driven more views and engagement than many other popular strategies and approaches.

Video Marketing 133

Video Marketing Statistics Youtube Marketing & Strategy 133

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Bannersnack

JUNE 3, 2020

Along with the creative part, you also have to consider the technical side of the process, and that would be the format for your videos. Starting a YouTube channel can be complicated, nerve-racking, and time-consuming, given all the things that go into creating content and putting it out there. You’ll have to make sure that […].

Youtube 104

Youtube Video Marketing Best Practices Creativity 104

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Finding the Best Display Campaign of 2020. But first, a reminder of 2020’s seasonal champions…. Winter 2020: ATG. Spring 2020: City Gross.

Display 98

Display Advertisements Advertising Campaigns 98

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video. Why we care.

Video Marketing 96

Video Marketing Planning DemandBase Guidelines 96