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Corporate Diversity & Inclusion Trends of 2020

Zoominfo

To backtrack, after noticing a trend in ZoomInfo’s database which showed not just the rise in D&I roles (by approximately 113% in the last five years) but also an uptick in rates of online research conducted on the topic, it was clear that something interesting was taking shape in the realm of D&1. .

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Three Forces Drove Venture Capital Trends in 2020

Zoominfo

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Three trends appear to help drive the increased funding in 2020: .

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. million for the previous “generation x”.

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The Biggest Event Trends for 2020

Marketing Insider Group

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

April 23, 2020 9:30 AM PDT, 12:30 PM EDT, 5:30 PM GMT How to change your messaging so your brand is viewed as relevant (not tone-deaf). Live polling will be done during the presentation to give you real-time perspective from your peers in addition to the research findings.

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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. This is down somewhat from the 33% growth recorded in Q2, but still above the pre-pandemic historical trend. The Impact of the Pandemic on Marketers.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

January 29th, 2020 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT Next steps to kick-start sales and marketing integration through "insights committee workshops". The framework you need to measure digital behavioral change, and correlate that change to revenue.

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Preparing for SaaS Funding: Evaluating your Funding Options

Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics

During this session, Jon and Clayton will answer the following trending questions: When is the right time to raise institutional funds? October 13, 2020 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST. What other options are available beyond venture funding? What can I do to prepare myself for the process?

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.