Adobe Experience Cloud Blog

DECEMBER 11, 2019

To better understand the priorities of B2B companies in 2020, our CMO by Adobe team reached out to some B2B experts and asked: “What is your team’s big bet in 2020?”. Trust and transparency, 5G and time to purchase will dictate success in 2020. . Do you want to have a better understanding of what else will boom in 2020?

B2B Thought Leadership 120

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SendX

JUNE 10, 2020

2020 is already half gone in fighting the crisis. But did you know that both March and April witnessed an increase in open rates with nearly four-point increases for both months from 2019 to 2020—an increase of more than 20% (Campaign Monitor, 2020). Top 5 Bulk Email Tools for 2020 1. Call it an intense investigation!

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Buffer

DECEMBER 9, 2020

We share these updates transparently as a part of our ‘ default to transparency ’ value. Financial results from Q3 2020 Q3 2020 Total net income: $700,996 EBITDA margin: 16% MRR: $1,761,962 (up slightly from $1,705,370 MRR at end of Q2) We're projecting an overall end of year ARR at just over $21.1M.

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SMB Transparency Differentiation Paid Search Agency 94

KoMarketing Associates

DECEMBER 17, 2019

It’s that time of year again: As 2019 comes to a close, marketing teams are gearing up to outline their 2020 strategy. In this post, we’ve highlighted 7 tips and 13+ statistics from the content industry to guide your strategy in 2020. In 2020, strive to make your content production more efficient. Source: ClearVoice.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

Marketing Insider Group

FEBRUARY 11, 2021

2020 proved that anything can happen in the social media world, as Tiktok blew up seemingly overnight and carried with it anyone who was prepared for its rise. Becoming Transparent. The events of 2020 shook up the business world in more ways than one. One in particular is the consumer’s growing need for company transparency.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

ConvertKit

NOVEMBER 17, 2020

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: July 2020. August 2020. September 2020.

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Vidyard

DECEMBER 10, 2020

KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Congratulations to all the 2020 Video in Business Award-winners and finalists who use video strategically to drive better business results. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Buffer

AUGUST 13, 2020

We share these updates transparently as a part of our ‘ default to transparency ’ value. It's been quite the year and it's hard to believe that the first half of 2020 is already behind us. Financial results from Q2, 2020 and July, 2020 Q2, 2020 Total net income: $832,000 EBITDA margin: 16.2%

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Biznology

DECEMBER 23, 2019

Pay Transparency. Pay transparency is in an organization’s best interest to give employees competitive, internally equitable and accurately defined pay structures. The challenge facing companies in 2020 and beyond will be to attract and retain the talent that meets the higher standard for compliance.

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Trends Ethics Transparency Public Relations 118

Biznology

AUGUST 25, 2020

Perhaps you need to add more payment options, or ensure that your shipping prices are clearly and transparently outlined at the start of your customer’s purchase. Of course, this requires a long-term approach that won’t just affect your 2020 conversions, but that will rather define your reputation in the years to come, as well.

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Bannerflow

FEBRUARY 19, 2020

In 2020 they are changing the way brands operate and causing marketing teams to evolve. All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Agency relationships and transparency in 2020. Agency relationships and transparency in 2020.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

ConvertKit

JUNE 24, 2020

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: – February 2020. – March 2020. – April 2020.

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Martech Advisor

DECEMBER 10, 2019

What can we expect in 2020? As we look forward to 2020, it’s clear that the groundbreaking developments we saw this year in social media will continue to redefine and reinvent how brands approach online marketing. Learn More: Why Data Transparency and Control are Vital to Paid Social Media Today.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

ConvertKit

SEPTEMBER 16, 2020

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2020. One of our values at ConvertKit is to work in public.

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Conversica

FEBRUARY 5, 2021

Here’s where we landed at the end of 2020. If you are a peer CEO reading this, transparency leads to change. The post Diversity & Inclusion at Conversica: Transparency Leads to Change first appeared on Accelerating Revenue with Intelligent Virtual Assistants. See the details across groups below. Thank you, Jim.

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EMagine B2B Blog

JANUARY 20, 2020

So to me, this is the biggest unknown heading into 2020. Healthcare Trends To Follow In 2020. Here are my observations on the 2020 Healthcare Industry trends: Healthcare A.I. Here are my observations on the 2020 Healthcare Industry trends: Healthcare A.I. 2020 will be another strong year for tech investment.

Trends 83

Trends Marketing Management Pricing Price 83

ConvertKit

DECEMBER 28, 2020

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: August 2020. September 2020. October 2020.

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Deliverability Open Rate CAN-SPAM Domain 76

Buffer

APRIL 10, 2020

In the last four years, we’ve committed to measuring and sharing this gap transparently as we work toward closing it. Our 2020 Equal Pay Data Here’s what the unadjusted gender pay gap looks like at Buffer as of March 2020. Average Women: $112,745 Men: $126,855 Unadjusted percentage gap in March 2020: 12.5% Transparency.

Analysis 74

Analysis Transparency Marketing Report Promotion 74

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. This will enable them to reach and engage with new audiences in a transparent, privacy-centric way.". Matt Reid , CMO, EZ Texting.

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Advertising Agencies Trends Paid Search Agency Budget Programs 143

Sprout Social

APRIL 15, 2020

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. — Jen Hartmann (@jenalyson) March 11, 2020. — Steak-umm (@steak_umm) April 14, 2020. — MoonPie (@MoonPie) April 10, 2020. — Chipotle Delivers (@ChipotleTweets) March 16, 2020.

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

ConvertKit

OCTOBER 15, 2020

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2020. August 2020. In September, ConvertKit sent over 1.2

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ConvertKit

JANUARY 24, 2021

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2020. October 2020. November 2020.

Deliverability 75

Deliverability Lead Scoring Lead Ranking Open Rate 75

ClickZ

MARCH 2, 2020

In 2020, entering the video marketing space can be as simple as creating short, informal videos to showcase your brand’s products. Transparency and honesty are the keys to keeping consumer trust. If you’re looking for even more strategies, download The 2020 Ecommerce Technology + Trends Brand Growth Guidebook.

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Paid Content Multi-Touch Attribution Marketing AI Trends 145

Martech Advisor

DECEMBER 5, 2019

As the year ends, we pick out the top five to inspire your 2020 mobile marketing strategy. Let's look at why they can inspire your mobile marketing campaigns for 2020 and how you can incorporate them into your strategy. Guidelines for 2020. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Seismic

DECEMBER 30, 2020

Transparency and communication are critical in the best of times, but they took on even greater importance in such uncertain times. The post 2020 Retrospective: Moving forward together, quickly appeared first on Seismic. If I’ve learned anything from the past year, it’s that planning five years out is crazy.

Work Management 98

Work Management Budget Programs Transparency Acquisitions 98

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. But another problem, one that is relatively new to our industry, is that their use of AI was kept hush-hush, without any true transparency about the author of their robo-content.

Google 236

Google Generation Guidelines High Quality Lead 236

Brightedge

JANUARY 23, 2020

Following their stated policy of increased transparency, Google announced on Monday, January 13, 2020, that they had begun to roll out the first core update of the year. The post Google Core Update for January 2020 appeared first on BrightEdge SEO Blog.

Google 59

Google Transparency SEO 59

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) For instance, given the changes in digital media consumption in the past three years, data collected before 2020 is irrelevant at this point.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Oktopost

NOVEMBER 29, 2020

Oktopost’s Top 3 Podcast Shows of 2020. Radically Transparent. Whether you’re walking the dog or in between Zoom meetings, these free audio sound waves will get you through the day. B2B marketing is always evolving. Here are three top podcast shows that B2B marketers should be listening to stay ahead of the curve.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Youtube Transparency 71

Martech Advisor

FEBRUARY 14, 2020

Here are our favorite Valentine's Day marketing campaigns of 2020 and what we learned from them. Pip & Nut’s Valentine’s Day Marketing – Love Lab 2020. 2020 has turned into the year brands are increasingly shaking things up and using humor to engage customers and create memorable experiences.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

ConvertKit

APRIL 14, 2020

We strive for transparency, which is why we share information that is typically kept private, such as our finances. January 2020. February 2020. The post ConvertKit’s March 2020 Deliverability Report appeared first on ConvertKit. One of our values at ConvertKit is to work in public. Click here to watch the video.

Deliverability 73

Deliverability Open Rate Click Rate Domain 73

Digilant

SEPTEMBER 18, 2020

How political ads are changing in 2020. We spoke with two digital experts about how the political ad space has changed so far in 2020. The post How political ads are changing in 2020 appeared first on Digilant. by Kristina Knight. ” -Raquel Rosenthal, CEO, Digilant. Read the full post here.

Ads 52

Ads Television marketing Transparency Social Networks 52

Martech Advisor

DECEMBER 27, 2019

In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. In this concise data governance guide for beginners, we’ll look at the concept of data governance and how to implement it at your organization in 2020. Transparency. What Is Data Governance?

De-duplication 63

De-duplication Work Management Privacy Transparency 63

Marketing Insider Group

JANUARY 5, 2021

While many of the posts are indeed product-focused (Our favorite products: November 2020 edition), others are more educational in nature (All the ways to fill in your eyebrows, explained), or they’re lifestyle and interest-driven – still with a nod to several products but also linking out to other retailers. Source: [link].

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Martech Advisor

DECEMBER 18, 2019

What changes will 2020 bring to public sector marketing? ” On the bright side, tech has empowered major breakthroughs in public sector accessibility, transparency, and civic engagement. .” ” On the bright side, tech has empowered major breakthroughs in public sector accessibility, transparency, and civic engagement.

Marketing Budget 57

Marketing Budget Advertising Agencies Paid Search Agency Mobile Advertising 57

Oktopost

JULY 13, 2022

Chedva Kleinhandler, CEO & Founder of Rooms and Words takes the hot seat on the Radically Transparent podcast. According to a 2020 review, 9%-82% of people experience a form of imposter syndrome throughout their lifetime – and that number increases in the first few weeks of starting a new job. Catch all episodes here.

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Transparency Advertising Agencies Paid Search Agency Click Rate 131