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6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Unfortunately, LinkedIn isn’t quite there yet in 2020. 2020 hasn’t been the easiest year. Conversation Ads. Final Thought.

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6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I believe 2020 will be a year of category consolidation in B2B martech. In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories. .

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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. I wrote in a recent post that stories will be a key component to social media success in 2020. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience.

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76% of Marketers Say Video Was Most Important Form of Content in 2020

KoMarketing Associates

As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance. Overall, most marketers (48%) said that in 2020, their ROI from video continued to get better. This was compared to 47% who said the same back in 2019.

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5 Essential Pieces of a Prospecting Solution

Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

Despite all the challenges of 2020, B2B digital advertising is doing great. COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. .” It is expected to come through 2020 with 5.9%

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HubSpot Product Updates - October 2020

Tomorrow People

NEW ON OCTOBER 1, 2020. NEW ON OCTOBER 2, 2020. This gives you additional insights on your contacts to better target and personalize their interactions. NEW ON OCTOBER 6, 2020. NEW ON OCTOBER 20, 2020. NEW ON OCTOBER 21, 2020. NEW ON OCTOBER 22, 2020. NEW ON OCTOBER 22, 2020. What is it?

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. New tactics to acquire data to reach marketing goals. Database benchmarks for education and resource prioritization.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT