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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter. Google organic search visits to company websites continue to increase in general, according to the report.

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5 Questions to Boost Your 2020 Content Marketing Strategy

Marketing Insider Group

In PAN’s recent 2019 Content Fitness Report , 100+ content marketing pros were asked questions about how their content strategy is performing. And trust is heavily on the mind of marketers, according to PAN’s survey. PAN’s survey found this to be a challenging area, with only 31.1% What Are Your 2020 Content Strategy Plans?

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Report: Digital Video, Mobile Remain Priorities for Marketers in 2020

KoMarketing Associates

Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 billion on digital video in 2020. Interestingly, mobile surpasses digital video in terms of industry priorities for 2020. This is a 20.8% on mobile, which is a 20.2%

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The Surprising State of ABM in 2020

DemandBase

The 2020 ABM Market Research Study from Demandbase is here. The results detail the adoption, performance, and challenges of an account-based approach in 2020. This year’s report digs further into what separates the best companies from the rest of the pack. What’s in the 2020 report? Drumroll, please.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Boosting Leads and Customer Acquisition are Top Goals for Marketers in 2020

KoMarketing Associates

Ascend2 recently published the “2020 Digital Marketing Plans Survey,” and statistics showed that the majority of marketers (54%) want to increase the amount of sales leads generated in the New Year. Turning to Video Marketing in 2020. About 49% want to boost customer acquisition, while 43% want to increase customer engagement.

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How To Evaluate Survey Findings and Reports With a Discerning Eye

B2B Marketing Directions

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.