Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. Among other key findings from the report: An astounding 90% of B2B marketers expect their influencer marketing budgets to hold steady or increase in the coming year.

Research 242

Research B2B Marketing B2B Budget Programs 242

KoMarketing Associates

FEBRUARY 5, 2020

As marketers look ahead to the coming months, new research suggests that they will be focused on providing a personalized, unique customer experience to their prospects. Although marketers are dedicated to providing a memorable, consistent customer experience, previous research suggests that they have not always been successful in this area.

Marketing Report 156

Marketing Report Statistics Custom Publishing Paid Search Agency 156

KoMarketing Associates

APRIL 20, 2022

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. Around the height of the pandemic, the cancellation rate was at 100% in the second quarter of 2020. This was compared to 20.6%

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. This is not the first report to suggest that interactive content – particularly video – is popular among marketers’ target audiences.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

DECEMBER 15, 2020

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs). Just 26% of respondents measuring KPIs reported lower KPIs during 2020.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. This is an increase from the 37.7% recorded in Feb.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. There are several benefits associated with utilizing social media across the board, according to the report. Marketers Now Using Facebook in New Ways.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

KoMarketing Associates

JANUARY 4, 2021

As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance. Overall, most marketers (48%) said that in 2020, their ROI from video continued to get better. This was compared to 47% who said the same back in 2019.

Video Marketing 254

Video Marketing Content Statistics Mobile Marketing 254

Webbiquity

SEPTEMBER 22, 2020

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Two recent research reports provide answers. ” At the beginning of 2020, a whopping 88% of companies expected their IT budgets to stay the same or grow this year.

Enterprise Management 253

Enterprise Management Work Management Purchase Marketing Management 253

KoMarketing Associates

SEPTEMBER 3, 2020

Social media marketers know the importance of utilizing all of the functionalities of Instagram, and new research suggests that Instagram Stories, in particular, are becoming more impactful. On average, Instagram Stories have had a 7% reach rate in 2020, which is an increase from the 6.7% recorded in 2019. 500 Marketers.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

KoMarketing Associates

SEPTEMBER 29, 2020

Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6% COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

SEPTEMBER 1, 2021

Now, new research indicates that they are using this tactic to drive customer engagement more than ever before. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%). This percentage increased to 73% in June.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

KoMarketing Associates

NOVEMBER 23, 2021

Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. Litmus recently published the “2021 State of Email Engagement” report, and statistics showed that, on average, customers now spend just 10 seconds reading an email. About 21.2%

Spending 235

Spending Marketing Report Email Marketing Statistics 235

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. The same report found, however, that marketers’ investment in ABM has remained steady, with 44% reporting no change in their ABM budget due to the pandemic.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

KoMarketing Associates

MARCH 11, 2021

Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. Clearly, many firms now realize the insatiable demand for online content and have increased their content marketing accordingly,” wrote the authors of the report.

Marketing Report 205

Marketing Report Effectiveness Advertising Benchmark Statistics 205

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Along with tech industry analyst firm IDC, TrustRadius looked at how tech companies are adapting to the current environment: how they are changing spending plans, business processes, and priorities for the rest of 2020. ” There’s much more.

Research 332

Research Paid Search Agency Case Studies Planning 332

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

KoMarketing Associates

OCTOBER 13, 2020

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. The Struggle to Implement an ABM Strategy.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” Approximately 40% of U.S. and 10 p.m.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Operating systems for smartphones had a big impact on completion rates,” wrote the authors of the report. Finding Success with Video Content Marketing.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

Hinge Marketing

APRIL 20, 2020

That is the conclusion of the Hinge Research Institute’s newly released analysis and Executive Summary of the Accounting and Financial Services segment of their 2020 High Growth Study. Download the 2020 High Growth Study: Accounting & Financial Services Edition. There are two primary reasons research works so well.

Marketing Automation Services 98

Marketing Automation Services Service Peer-to-peer Sales Qualified Leads 98

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Approximately 19% of marketers said that they will “definitely” use email signatures as an additional marketing channel in 2020.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

JANUARY 12, 2021

The COVID-19 pandemic has had a ripple effect on the marketing industry, and new research suggests that marketers actually saw some benefit in regards to email engagement back in the spring. Engagement with email during this crisis was initially high, with engagement rates peaking at 27%,” wrote the authors of the report.

Marketing Report 192

Marketing Report Email Marketing Click Rate Validation 192

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. The second version was released in 2018, followed by the 3rd edition in 2020. in 2020 to 34.9% The graph below shows a 40% jump from 2020 to 2022.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) in 2021 compared to 2020.

Research 52

Research B2B Purchase Intent Paper 52

KoMarketing Associates

JUNE 8, 2021

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Marketers who stated that they had been using it for the same period of time reported better results driving traffic. Finding Social Media Marketing Success on Instagram.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. The report also reveals that thought leaders don’t have to be high-profile.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

KoMarketing Associates

DECEMBER 24, 2019

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

KoMarketing Associates

NOVEMBER 19, 2020

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness. However, previous research suggests that they have remained dedicated to content marketing along the way.

Marketing Report 215

Marketing Report Effectiveness Campaigns Marketing Budget 215

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested. In the U.S.

Research 101

Research Brand Identity Branding Budget Programs 101

KoMarketing Associates

MAY 19, 2021

However, new research suggests that they are still failing to connect their use of this data to return-on-investment (ROI). MightyHive recently published “The Data-Confident Marketer” report, and statistics showed that fewer than one in 20 marketers believe that they have tapped into more than 80% of their first-party data potential.

Marketing Report 160

Marketing Report Gartner Analytics Statistics 160

Marketing Insider Group

JANUARY 21, 2020

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Be sure to include this in your 2020 budget. If you are looking to switch platforms or add new ones, then you’ll need to do the research to see what best fits your needs and meets your fiscal limitations.

Budget Programs 298

Budget Programs Paid Search Agency Content Marketing Planning 298

KoMarketing Associates

JULY 15, 2020

As marketers look to resonate with customers and prospects, new research suggests that those who strive to improve the customer experience (CX) are seeing more positive results. As marketers see benefits from focusing on the CX, their organizations are adopting a more customer-centric approach, according to previous research.

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

KoMarketing Associates

JULY 1, 2020

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. As marketing priorities shift due to COVID-19, previous research suggests that Google search ad spend, in particular, is falling.

Marketing Report 156

Marketing Report Planning Webinar Metrics Statistics 156