KoMarketing Associates

MARCH 10, 2020

Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 billion on digital video in 2020. Interestingly, mobile surpasses digital video in terms of industry priorities for 2020. About 70% said they were focused on social media.

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

SendX

JUNE 10, 2020

2020 is already half gone in fighting the crisis. But did you know that both March and April witnessed an increase in open rates with nearly four-point increases for both months from 2019 to 2020—an increase of more than 20% (Campaign Monitor, 2020). Top 5 Bulk Email Tools for 2020 1. Call it an intense investigation!

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. 2: Live events aren’t coming back until 2022 (plan accordingly). 3: Brands with a solid ecommerce and digital foundations did well in 2020.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What Was the Biggest Impact Covid Had on Our 2020 Plans? Some of us were starting our first day on the new job, while others were in the middle of planning their Q2 initiatives.

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. To make things even more worrying, 27% of businesses don’t only lack a basic business continuity plan, but aren’t making efforts to develop one. What is a business continuity plan?

Social Media 75

Social Media Planning Media Business 75

Sprout Social

APRIL 15, 2020

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. Assess ongoing and planned campaigns and content. Evaluate your content plan 2.

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

Sprout Social

AUGUST 25, 2020

Journalism and media. Here’s some history & context, and how we plan to put it on our roadmap. As part of these ongoing efforts, Twitter proactively verified all candidates running in 2020 congressional and gubernatorial party primaries. — Twitter Support (@TwitterSupport) March 21, 2020. Election integrity.

Twitter 138

Twitter Ideal Customer Profiles Profiling Guidelines 138

ClearVoice

DECEMBER 26, 2019

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Through social media, we lose the human interaction and the ability to experience non-verbal communication. February 2020 Hashtags. There is power in relevancy. Have no fear!

Social Media 126

Social Media Media Ideal Customer Profiles Work Management 126

Adobe Experience Cloud Blog

JANUARY 15, 2020

It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. . These testimonials should be posted on your website and used in social media campaigns as well. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Marketing Insider Group

DECEMBER 21, 2020

We’re seeing a shift away from calendar-year budgets and planning in favor of short-term and more agile endeavors. Without downplaying 2020’s casualty count in other areas, it seems we reached an equilibrium where B2B marketing budgets appear unscathed at least. Deloitte meanwhile surveyed CMOs to gauge their responses to 2020.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Marketing Insider Group

JANUARY 2, 2020

When you see positive changes in revenue, social media likes, downloads, or subscribers, don’t keep the news to your department only. Once You Have Set the Stage, Follow a Logical Plan. The post Your Guide to Marketing Transformation in 2020 appeared first on Marketing Insider Group. It’s hard to argue with the numbers.

Work Management 217

Work Management Paid Search Agency Marketing Management Advertising Agencies 217

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020. 2020 B2B Marketing Trend #1: Email Marketing and Automation. In fact, automated emails average 70.5%

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. Our very deserving 2020 Cultivate Award winner is Communicators Group. SproutPartner MVP.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 105

Vidyard

DECEMBER 10, 2020

KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Congratulations to all the 2020 Video in Business Award-winners and finalists who use video strategically to drive better business results. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Benchmark Email

NOVEMBER 17, 2020

Scan the marketing press, and, seemingly, all that marketers care about is social media. If that sounds like your marketing department (or, worse, you), it’s time to get your priorities straight.

Social Media 126

Social Media Email Marketing Social Marketing Planning 126

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Buyers are spending more time with content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. The 2020 elections are contentious, and take up more than just the political sections of news publications. However, omnipresence doesn’t ensure engagement.

PR 139

PR Distribution Paid Search Agency Content 139

ClickZ

JUNE 25, 2020

We’ll briefly delve into their specific functionality before looking at the different pricing options and plans that are available. 2020’s best AI marketing tools. Description: Pattern89 uses AI to help marketers perfect their social media ads going forward. The time is now to invest in a piece of AI-based marketing software.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Bloomreach fetched online sales revenue data for the week of February 23-29, 2020, consisting of 250+ retailers across the globe and reported the following figures for common stockpile items: Masks: Revenue sales increased 590% from the week prior.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

ClearVoice

DECEMBER 26, 2019

Through social media, we lose the human interaction and the ability to experience non-verbal communication. Social media holidays can bring fun, thoughtful engagement to your profile. Plan proactively to avoid scrambling for content for last-minute participation. There is power in relevancy. Have no fear!

Social Media 98

Social Media Media Ideal Customer Profiles Content 98

Hubspot

NOVEMBER 9, 2020

In 2020, Black Friday is going to exist primarily online. To inspire your 2020 Black Friday advertisements, emails, and social media posts, take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday season. Source: BlackFriday.com ).

Statistics 101

Statistics Mobile Advertising Mobile Marketing Planning 101

PathFactory

JANUARY 3, 2020

So now, what does 2020 hold for B2B marketers? “I predict that the biggest challenge for 2020 will be moving the mindset of marketers away from reliance on traditional email as the primary channel to deliver a message and truly embracing an omnichannel approach to connecting with audiences. Content and chill?

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. What is a social media policy for employees?

Social Media 146

Social Media Media Guidelines Privacy 146

Hubspot

SEPTEMBER 23, 2020

Although co-marketing can be incredibly beneficial to you and your partner's brands, it will still take time, planning, and coordination when it comes to finding a co-marketing partner and launching mutually beneficial campaigns. 20 Co-Marketing Stats to Know in 2020. The State of Co-Marketing in 2020. HubSpot, 2020 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Hubspot

SEPTEMBER 10, 2020

When picturing the year ahead, 69% of respondents said they expected to expand their businesses, and 59% expected increased revenue for 2020. While those ambitions may have been realized for some, the events of 2020 have presented unique challenges for small business owners. In 2020, there were 33.7 Stats About Entrepreneurship.

Stats 95

Stats Small Business Marketing Work Management Demographics 95

BOP Design

FEBRUARY 25, 2020

The beginning of the year is a great time to review and brainstorm on new ways to build on your B2B social media strategy. Nowadays, every generation is using social media—it’s is a daily habit for most of us. We’ve included image sizes for Facebook, Twitter, YouTube, Instagram, and LinkedIn to help you stay current for 2020.

Social Media 84

Social Media Media B2B Guidelines 84

Hinge Marketing

APRIL 20, 2020

That is the conclusion of the Hinge Research Institute’s newly released analysis and Executive Summary of the Accounting and Financial Services segment of their 2020 High Growth Study. Download the 2020 High Growth Study: Accounting & Financial Services Edition. We have labeled these firms as Digital Disruptors. That hurts.

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

ClickZ

JULY 31, 2019

That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. Platforms like Keen Decision Systems provide real-time analytics and data modeling that help marketers plan their next steps based on the entire customer journey. Making good marketing decisions.

Planning 100

Planning Marketing Strategy Marketing & Strategy Paid Search Agency 100

Martech Advisor

DECEMBER 26, 2019

We plan our holidays around food. Which got us thinking; when an entire month is dedicated to food, delivering mouth-watering experiences should be on top of the 2020 food marketing menu. Food for Thought for Your Food Marketing Strategy 2020. Food marketers have a lot on their plates for 2020. Social media pivots to UGC.

Trends 92

Trends Planning Marketing & Strategy Social Media 92

Unbounce

MARCH 2, 2020

To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. And SaaS marketers are getting better at all of the above in 2020. SaaS Landing Page Trends in 2020 [A Qualitative Look]. It’s no easy task. But it is possible. million conversions.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Bannerflow

FEBRUARY 19, 2020

In 2020 they are changing the way brands operate and causing marketing teams to evolve. All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. The top five skill sets brands are planning to bring in-house. Agency relationships and transparency in 2020.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions. How do you want to grow those numbers in 2020?

Promotion 108

Promotion Terms and Conditions Eye-Tracking SWOT 108

Valasys

DECEMBER 5, 2019

Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Televerde

OCTOBER 27, 2020

Our business is strong and we are solidly positioned to maintain our momentum for a strong finish in 2020 and to accelerate our plans for rapid expansion in 2021.”. “We Managing multiple outreach touches including email and social media to engage prospects. Media Contact: Kellie Walenciak for Televerde. +1 1 908 377 9969.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

ClickZ

JANUARY 22, 2020

A social media management tool can be indispensable to small businesses trying to make the most out of their online presence. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their marketing plan with a strategic mindset. One-stop social media shop.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management SMB 100