KoMarketing Associates

MARCH 31, 2020

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement. Marketers’ Focus on the Customer Experience.

Marketing Report 157

Marketing Report Personalization Statistics Custom Publishing 157

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Zoominfo

NOVEMBER 3, 2020

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. 2020: The year of product expansion? Because today, more than ever, every loyal customer can make a measurable impact. The probability of selling to an existing customer is 60–70%.

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

KoMarketing Associates

AUGUST 25, 2020

Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations. About 42% claimed that there simply aren’t enough resources, while 36% believe that data is a mess.

Paid Search Agency 194

Paid Search Agency B2B Marketing Planning Companies 194

Marketing Insider Group

JANUARY 21, 2020

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. You might not need all the bells and whistles, but you will require some level of technology to eliminate inefficiencies and enable you to automate certain functions as well as track and measure your content’s performance.

Budget Programs 298

Budget Programs Paid Search Agency Content Marketing Planning 298

Webbiquity

FEBRUARY 7, 2020

Changes That Will Keep MBAs in Demand in 2020. We’ve seen dramatic advances communications, automation, and measurement technologies. The post What Are the Benefits of an MBA Degree in 2020? As a result, the market has seen a huge demand for MBA degree holders, and it is only projected to grow in the future.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

KoMarketing Associates

DECEMBER 17, 2019

It’s that time of year again: As 2019 comes to a close, marketing teams are gearing up to outline their 2020 strategy. In this post, we’ve highlighted 7 tips and 13+ statistics from the content industry to guide your strategy in 2020. Define Success & How to Measure It. Which strategies worked and which didn’t?

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

Martech Advisor

JANUARY 3, 2020

Going into 2020, marketers are seeking a more complete view of their audience. This is changing how they look at and measure campaigns, leading to a variety of changes to how they approach measurement. Stephen Jepson, EVP of Advertising Measurement at DISQO shares details about these changes.

Multi-Touch Attribution 70

Multi-Touch Attribution Paid Search Agency Advertising Agencies Funnel Advertising 70

Zoominfo

NOVEMBER 3, 2020

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. 2020: The year of product expansion? Because today, more than ever, every loyal customer can make a measurable impact. The probability of selling to an existing customer is 60–70%.

Cross-Selling 130

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 130

Marketing Insider Group

JUNE 22, 2020

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. The final step requires aligning those journeys with content strategy decisions and ROI measurement. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group.

Top of Funnel 295

Top of Funnel Buyer's Journey Trends Lead Scoring 295

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. I covered two of these challenges in previous posts ( here and here ).

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. The results detail the adoption, performance, and challenges of an account-based approach in 2020. What’s in the 2020 report? Budgets dedicated to ABM increased by 40 percent year over year, from 20 percent in 2019 to 28 percent in 2020. Drumroll, please.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. 3: Brands with a solid ecommerce and digital foundations did well in 2020. 4: Agility was a huge challenge in 2020.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Hive9

AUGUST 18, 2020

When you look back at 2020 marketing predictions published prior to the pandemic, you might notice advice that ended up being pretty spot-on, a little inaccurate or maybe even more relevant than you anticipated in terms of its representation of our actual state of affairs this year.

Marketing & Strategy 141

Marketing & Strategy Marketing Strategy Course Marketing 141

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

And surprisingly, even with the highly sophisticated tools and resources available with today’s tech, many businesses still use spreadsheets and other piecemeal tools to measure marketing attribution! Measure long-term performance. What are your concerns, goals, and marketing resolutions for 2020? Share Your 2020 Resolutions!

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

ATAK Interactive

MARCH 12, 2020

As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Litmus

SEPTEMBER 21, 2020

Which is why we’re releasing a second State of Email report for 2020. I’ve been chomping at the bit to share these data points, and drum roll, please… the 2020 State of Email Report, Fall Edition is ready! How is this still the process in 2020?! There were two data points that really struck me.

Marketing Report 121

Marketing Report ROI Email Marketing Trends 121

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Sprout Social

AUGUST 25, 2020

As part of these ongoing efforts, Twitter proactively verified all candidates running in 2020 congressional and gubernatorial party primaries. — Twitter Support (@TwitterSupport) March 21, 2020. — Twitter Public Policy (@Policy) January 29, 2020. New account labels in 2020. pic.twitter.com/RrDypu08YZ.

Twitter 138

Twitter Ideal Customer Profiles Profiling Guidelines 138

Sprout Social

FEBRUARY 5, 2020

Facebook reach is always measured within a specified period. However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. It does not measure unique viewers. How to boost Facebook reach in 2020. Reach vs. impressions.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

ConvertKit

NOVEMBER 17, 2020

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: July 2020. August 2020. September 2020. The post ConvertKit’s October 2020 Deliverability Report appeared first on ConvertKit. In October, ConvertKit sent over 1.3

Deliverability 102

Deliverability Open Rate CAN-SPAM Domain 102

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Many companies think they are customer loyal, but how do they measure it? But how are you measuring that transactional embrace? Let’s Use RFM to Measure Customer Loyalty! Consumers are Back, But Different.

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

Vidyard

DECEMBER 10, 2020

KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Congratulations to all the 2020 Video in Business Award-winners and finalists who use video strategically to drive better business results. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Adobe Experience Cloud Blog

JANUARY 15, 2020

It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. . Digital marketing offers measurable ROI. 2020 is probably the last digital marketing train you can catch. Graphic source: Keap report. So, what are you waiting for?

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

B2B Marketing Directions

DECEMBER 13, 2020

The conventional wisdom in the marketing community is that measuring the performance of marketing is now both necessary and achievable. The explosion of available data about customers and prospects and the expanding capabilities of marketing and analytics technologies have made some aspects of marketing easier than ever to measure.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

Sprout Social

AUGUST 18, 2020

As our CEO, Justyn Howard, recently said, “This has long been a focus and priority for Sprout, but like all aspects of this company, we measure ourselves by the work left undone. To learn more, read the report and our commitments for 2020 and beyond. There’s more to do, and we will.” . Read the Report.

Communities 117

Communities Conversion Companies 117

Liveintent

JANUARY 27, 2021

RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. In early 2020, we proposed a new strategy: using a lower-funnel signal to inform the optimization algorithm and more efficiently connect the dots to ROAS. A more elegant approach. The key takeaways.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

PathFactory

JANUARY 3, 2020

So now, what does 2020 hold for B2B marketers? So while marketers will continue making decisions based on data, we will have to understand and accept the limits of attribution, and at times pull the trigger on campaigns even if there is no way to measure them, or prove their value.” Data is beautiful. Content and chill?

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

ConvertKit

JUNE 24, 2020

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: – February 2020. – March 2020. – April 2020. The post ConvertKit’s May 2020 Deliverability Report appeared first on ConvertKit.

Deliverability 97

Deliverability Open Rate CAN-SPAM Domain 97

Salesforce Marketing Cloud

OCTOBER 7, 2021

So why wait until after the holidays to find ways to measure success? As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform. You’ve heard this one before, but it bears repeating: 2020 was an unprecedented year.

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

ATAK Interactive

MARCH 12, 2020

As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

B2B Marketing Directions

DECEMBER 6, 2020

In the 2020 Marketing Measurement and Attribution Benchmark Survey by Demand Gen Report, 54% of surveyed marketers said their ability to measure marketing performance and impact needs improvement or is poor/inadequate. Marketing leaders widely agree about why they need a better process for measuring marketing performance.

Google 93

Google Paper Validation Correlation 93

ConvertKit

SEPTEMBER 16, 2020

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2020. However, here’s a general scale you can use to measure your performance: I talk more about open rates and why they aren’t always reliable in this article.

Deliverability 84

Deliverability Open Rate CAN-SPAM Domain 84

Sprout Social

OCTOBER 16, 2020

This includes measures such as trust in leadership, fair and respectful treatment of employees, team camaraderie, and more. While 2020 has presented us with unexpected challenges, our team has remained steadfast in their dedication to solving hard problems. © 2020 FORTUNE Media IP Limited All rights reserved. From FORTUNE.

Advertising Mediums 123

Advertising Mediums Best Practices Customer Surveys Media 123

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Performance measurement and optimization. Shoot for balance here and use a measurement tool that tracks the number of times each viewer has seen your ad. Easy integration with new platforms.

Paid Search Agency 79

Paid Search Agency Ads Campaigns Cable 79

Sprout Social

APRIL 15, 2020

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. — Jen Hartmann (@jenalyson) March 11, 2020. — Steak-umm (@steak_umm) April 14, 2020. — MoonPie (@MoonPie) April 10, 2020. — Chipotle Delivers (@ChipotleTweets) March 16, 2020. Any amount helps!

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. But it would help if you had some way of understanding and measuring how successful these methods are. How do you measure B2B CX? B2B CX Measurement Methods. Customer Feedback.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101