Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. While we may not be fortune tellers, here’s what our experts strongly believe will take the front seat when it comes to B2B events in 2020. Trend #1 – Personalization. Trend #1 – Personalization.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

Martech Advisor

NOVEMBER 15, 2019

The top 10 trends in Sales Tech for 2019 – 2020. Sales enablement is also a subset of sales tech which has become increasingly popular as we recognize the power of content as a tool in B2B marketing and sales; and as get better at leveraging technology to help with buyer engagement through their journey. Table of Contents.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

Enterprise Management 82

Enterprise Management Work Management Marketing Management Advertising Agencies 82

Valasys

DECEMBER 4, 2019

With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? The perfect time to make a Sales Call in 2020. Below we have compiled some tips on the perfect time of the day to make a sales call in 2020.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Tomorrow People

NOVEMBER 6, 2020

Just as importantly for those of us in marketing, the pandemic has forced us to shelve those well laid plans, those KPIs or objectives that were set at the start of the year, even our New Year’s resolutions. How can we, as marketers, move from a reactive to a proactive approach in order to gain the insights we need?

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Marketing Interactions

JULY 18, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). But it’s not working out very well.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? They have built personas and conducted market research.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. With this set of common annoyances, what exactly are today’s B2B buyers looking for from their vendors? Read on to find out.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Martech

APRIL 8, 2022

Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. Processing.Please wait. See terms.

Advertising Agencies 106

Advertising Agencies Terms and Conditions Marketing & Strategy SMS 106

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. That’s Product Marketing 101. Everything!

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

6sense

JULY 22, 2020

With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market. Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Sharpspring

JANUARY 15, 2020

This initial outreach is a critical part of influencer marketing campaigns, and making the right choice is key to ensuring success. You need to understand the types of influencers your audience looks to and trusts in order to make the most of your influencer marketing efforts. Seeing a Return from Influencer Marketing.

Work Management 52

Work Management Marketing Automation Services Brand Identity Branding 52

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Adobe Experience Cloud Blog

MARCH 6, 2017

How Does Artificial Intelligence Impact Marketing? In marketing, we are already seeing the impact of AI—think Amazon’s predictive product recommendations, Estée Lauder’s messenger chat bots, and 1-800-Flowers’ virtual personal assistant “Gifts When You Need.” The main impact of AI in marketing is on improving the customer experience.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. And like all of our predictive models, it continually learns, so it adapts as your product, market, and buyers change and evolve over time.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Choozle

AUGUST 20, 2021

Marketers of travel-related services were among the first ones to bear the brunt of the 2020 coronavirus pandemic when worldwide restrictions were put in place. Kim Boshart, Product Marketer, Choozle: Let’s start with an explanation of your role at Relic Agency.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 97

Outreach

FEBRUARY 23, 2021

Most importantly, your sales teams need to quickly work out how well the prospect’s business fared in 2020, so they’re able to set realistic, achievable results. Sales messages and conversations need to align with the individual’s needs, the market needs and the buyer’s specific persona.

Conversion 59

Conversion Curation Forrester B2B Sales 59

B2B Marketing Directions

SEPTEMBER 26, 2021

Some of you may be wondering what this brief foray into grape horticulture and vineyard management has to do with B2B marketing. Quite a bit actually, particularly for B2B marketing leaders who need to develop marketing strategies and programs that will produce sustained short-term and long-term revenue growth. In This Corner.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Mereo

JANUARY 6, 2022

Salary increases may be appropriate, especially in relation to inflation and market competition. Consider how you can Seek to Serve your employees beyond the dollar after our shared disruptive experiences in 2020 and 2021. Now leaders need to plan for how to keep key employees on-staff. IDENTIFY AND ADJUST TO NEW BUYER JOURNEYS.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

PathFactory

SEPTEMBER 10, 2019

When 24,000 influencers, marketers, salespeople, researchers, and agency executives flock together for an event like INBOUND, it’s hard to imagine that a common theme will emerge from the chaos. I kept hearing it from almost every B2B marketer I spoke with at INBOUND 2019, too. Get Experience market fit. Remove Friction.

Sales Management 49

Sales Management Marketing AI Software Advertising Agencies 49

Heinz Marketing

OCTOBER 12, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Computer Market Research

MARCH 20, 2018

For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. In return, salespeople receive marginal reports on the effectiveness of their sales tactics from the vendor they represent.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Lake One

JANUARY 4, 2021

However, when it comes to the rest of the business: sales, marketing, and operations, the manufacturing industry lags behind others in enterprise digital strategy. Challenges of outdated manufacturing sales and marketing technology. As a result, it added little value to sales and marketing. Here is their story. Our Guests.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

SnapApp

DECEMBER 20, 2018

In fact, research indicates that successful marketers are 242 percent more likely to report conducting audience research quarterly, whereas 56 percent of elite marketers conduct research once or more per month. That’s because most marketers – 65 percent in fact – are not conducting much, if any, audience research. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

SmartBug Media

MAY 12, 2021

After all, the way you market to a business differs from the way you market to a consumer. Because of the various audiences and buying stages inherent to B2B marketing, websites typically should include large amounts of content in the form of webinars, e-books, white papers, and comparison charts. Offering Social Proof.

Examples 64

Examples B2B Mobile Marketing Click Rate 64

Brandpoint

SEPTEMBER 11, 2019

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. The topic of sales and marketing alignment can be exciting. Know what I mean?

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Launch Marketing

NOVEMBER 20, 2019

Below, we’ll explore B2B buyer developments as well as how you can leverage content marketing to address your customers’ needs and exceed their expectations at every turn. For a deeper dive on cultivating an elevated digital experience, download our B2B Digital Marketing Guide eBook. How the Customer Experience has Evolved.

B2B 48

B2B Paid Search Agency Content Touchpoints 48

SmartBug Media

DECEMBER 9, 2019

Over 51 percent of B2B buyers state that content plays a vital role in their decision-making process—much more than even a year ago—and 75 percent of people who selected a vendor, stated that content was an important factor in their decision-making process. Send InMail. LinkedIn allows users to connect with one another by using InMail.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

Heinz Marketing

SEPTEMBER 21, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 84

Top of Funnel Work Management Webinar Metrics Lead Ranking 84

Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. Identify your goals.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Hubspot

APRIL 13, 2021

The sponsor may invest in ads in the local newspaper, TV commercials, or other marketing efforts to help you gain exposure. Need food vendors or prizes? For one, associating with a company that has a positive brand image can be an effective way for a brand to improve its market perception. What are your marketing goals?

Marketing Proposals 80

Marketing Proposals Paid Search Agency Work Management Allocation 80