Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal. and scale sales by 1.7X

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. If you don’t feel 100% confident with your first draft of ad copy, don’t hesitate to experiment with different combinations— as long as your copy mirrors what’s on your post-click landing page.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convert

NOVEMBER 8, 2022

in the middle of 2020, it fell to 12.2% For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Focus on Long-Tail Keywords. in 2021 ( IMF ). Source: Census.gov.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

SEPTEMBER 29, 2020

But the thing is, these channels assume that you’re ready to play the long game. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). The Power of Social Shopping on Instagram (and How to Sell More in 2020). Dive Deeper: * 5 Important Landing Page Elements You Should Be A/B Testing. *

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

QuanticMind

NOVEMBER 30, 2017

Corporate data production is expected to increase 4300% by 2020. trillion by 2020. In the case of SEM, natural language processing can be used to fill in the gaps for data-scarce keywords – such as the ever-present long-tail keywords you know contain higher buying intent, but tend to have too little data to be actionable.

Enterprise Management 40

Enterprise Management Work Management Marketing Management SEM 40

Single Grain

JANUARY 31, 2020

Related Content: 10 PPC Trends You Can’t Ignore in 2020. The Best Paid and Organic Search Channels for 2020. As long as you have a working Google account, you are all set. CTR, long-tail keywords. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions. 2) Google Ads Editor.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords).

PPC 96

PPC Paid Content Marketing AI Trends 96