The Point
DECEMBER 13, 2019
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I believe 2020 will be a year of category consolidation in B2B martech. In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories.
KoMarketing Associates
DECEMBER 18, 2019
As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. Turning to Video Marketing in 2020. About 49% want to boost customer acquisition, while 43% want to increase customer engagement.
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KoMarketing Associates
NOVEMBER 18, 2020
In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Now, multiple CTAs (one utilizing a Lead Gen form) can be used depending on what the user might be interested in. Conversation Ads.
KoMarketing Associates
MAY 6, 2020
2020 has seen many shifts in marketing strategies, most notably the move to virtual events. I wrote in a recent post that stories will be a key component to social media success in 2020. — KoMarketing (@KoMarketing) April 30, 2020. Social Media Stories. Pay Attention to Your Messaging. Influencer marketing. .
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19. April 23, 2020 9:30 AM PDT, 12:30 PM EDT, 5:30 PM GMT
KoMarketing Associates
SEPTEMBER 29, 2020
Despite all the challenges of 2020, B2B digital advertising is doing great. COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. Not having in-person events is even bad for lead generation.
Marketing Insider Group
AUGUST 5, 2020
For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. It’s 2020 and Millennials have already peaked as a percentage of the adult population, making up just over 40% of the global population.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model.
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor
We were all hit with some financial troubles during 2020, and long-term revenue growth can seem a bit tricky right now. Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals. What are B2B Marketers doing right now to continue their growth during these still uncertain times?
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