Industrial Marketing Today

SEPTEMBER 17, 2020

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute. This is only a content summary.

Marketing Qualified Leads 142

Marketing Qualified Leads Lead Ranking MQL Lead Generation 142

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Lead Generation Techniques That Will Flourish in 2022.

Lead Generation 118

Lead Generation Marketing Budget B2B Generation 118

KoMarketing Associates

SEPTEMBER 1, 2020

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. Other obstacles include lack of budget/resources (42%), targeting of leads (38%) and a lack of data on leads (29%).

Lead Generation 161

Lead Generation Marketing Report Generation Marketing & Strategy 161

SmartBug Media

MAY 28, 2020

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year.

Marketing Qualified Leads 117

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Lead Generation 117

Marketing Insider Group

OCTOBER 31, 2018

Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020. The post 8 Effective Ways to Drive Ecommerce Lead Generation appeared first on Marketing Insider Group. Naturally, online retail has opened up an entirely new avenue in sales and marketing.

Lead Generation 196

Lead Generation eCommerce Generation Effectiveness 196

KoMarketing Associates

JUNE 17, 2020

According to Social Media Examiner’s 2020 Social Media Marketing Industry Report , only 41% of B2B marketers use Instagram stories, compared with 50% of B2C marketers. Once more B2B marketers discover how to use stories to generate leads, that statistic just might change.

Lead Generation 194

Lead Generation B2B Generation Leads 194

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

SmartBug Media

SEPTEMBER 23, 2020

One of our top priorities as marketers is lead generation. Most of our success is attributed to the amount of leads we hand off to the sales team. Luckily there were several great sessions around lead generation this year at INBOUND.

Lead Generation 105

Lead Generation Generation Leads Lead 105

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Here are some common lead generation mistakes organizations make with their website and how you should fix them.

Lead Generation 118

Lead Generation Lead Ranking Marketing Qualified Leads Marketing Websites 118

Valasys

NOVEMBER 1, 2019

Sales & lead generation are the processes that are clearly correlated & hence are very important for the B2B marketers. The marketers need to carefully choose the best lead generation tools for 2020 & beyond, to do away with the constant struggle of lead generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 60

Lake One

JANUARY 20, 2020

Rather than inundate you with a list of 100 of the best B2B lead generation tools, we’re going to keep it focused. Here are the top seven tools we’re digging for generating new business leads in 2020. When you’re ready to scale and want a more unified view of your lead generation activity, Hubspot is the way to go.

Lead Generation 52

Lead Generation B2B Lead Ranking Lead Scoring 52

Marketing Insider Group

NOVEMBER 4, 2020

Let’s take a look at the top marketing options LinkedIn offers B2B marketers, which have pushed the social media channel over the edge in terms of engagement, open rates, and lead generation. See how COVID-19 dramatically impacted marketing spending, get more insights into lead generation, and see how ABM is making a major comeback.

B2B Marketing 357

B2B Marketing Lead Ranking Lead Scoring Linkedin 357

SmartBug Media

MAY 28, 2020

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year.

Marketing Qualified Leads 66

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Lead Generation 66

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Televerde

AUGUST 22, 2022

The answer is choosing the right channels for lead generation. Without an effective lead generation strategy, you might see your competitors succeed while you are left floundering. Here, you will learn which lead generation channels are the most effective and deliver the best return on your investment.

Paid Content 64

Paid Content Lead Generation Advertising Channels Ideal Customer Profiles 64

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Instead of leaving prospective pupils to figure it out on their own, VIU created the “Worth It” campaign centered around this lead generation landing page. National Sewing Circle.

Landing Pages 145

Landing Pages Lead Generation Lead Ranking Lead Scoring 145

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. – Crystal Martin, Art Director. “I

B2B 223

B2B Ideal Customer Profiles Demand Account Based Marketing 223

Valasys

DECEMBER 9, 2019

Choosing the best lead generation company can be very daunting & tedious task. Investing in lead generation companies ensures that you have the required expertise needed to improve your sales. Investing in lead generation companies ensures that you have the required expertise needed to improve your sales.

Lead Generation 64

Lead Generation B2B B2B Marketing B2B Sales 64

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.

Lead Generation 147

Lead Generation Sales Qualified Leads Top of Funnel Webinar Metrics 147

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

Lead Generation 95

Lead Generation Planning Marketing Automation Services Budget Programs 95

Valasys

MAY 22, 2020

To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence. Understand Why Transcending your Lead Generation Tactics is Important.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 98

Tomorrow People

OCTOBER 1, 2020

NEW ON SEPTEMBER 1, 2020. NEW ON SEPTEMBER 1, 2020. To create successful lead generation campaigns, you need to constantly focus on the end-to-end customer experience. NEW ON SEPTEMBER 11, 2020. NEW ON SEPTEMBER 11, 2020. NEW ON SEPTEMBER 22, 2020. NEW ON SEPTEMBER 22, 2020. What is it?

Hubspot 156

Hubspot Enterprise Management Product Work Management 156

Contently

SEPTEMBER 30, 2021

” In Q1 of 2020, new leads increased 115 percent year-over-year. The post Want Better Lead Generation Content? .” Almost a decade later, that single project has evolved into HubSpot Academy, which offers over 350 free online courses. Per HubSpot, the Academy educates “tens of thousands of users every month.”

Lead Generation 136

Lead Generation Course Content Leads 136

KoMarketing Associates

MARCH 10, 2020

Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 billion on digital video in 2020. Interestingly, mobile surpasses digital video in terms of industry priorities for 2020. This is a 20.8% year-over-year increase from 2019.

Mobile Marketing 157

Mobile Marketing Planning Marketing Report Video Marketing 157

Lake One

MARCH 24, 2020

Over the last decade, lead generation for manufacturers and industrial organizations has transformed. If you’re ready to move past the basics of lead generation , these are the manufacturing and industrial lead gen trends we’re seeing drive success as we head into a new decade. Leverage tools.

Lead Generation 45

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 45

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Grow your opt-in email list, get more leads, and increase sales.

Paid Content 251

Paid Content Marketing Automation Services Marketing Management Long Tail Marketing 251

KoMarketing Associates

SEPTEMBER 29, 2020

Despite all the challenges of 2020, B2B digital advertising is doing great. COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. Not having in-person events is even bad for lead generation.

Paid Content 296

Paid Content B2B Advertisements Advertising 296

KoMarketing Associates

DECEMBER 18, 2019

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. Turning to Video Marketing in 2020. About 49% want to boost customer acquisition, while 43% want to increase customer engagement.

Planning 157

Planning Acquisitions Paid Search Agency Leads 157

Visitor Queue

DECEMBER 6, 2019

It seems that every day a new B2B lead generation tool emerges as another falls off the map, but there are a few that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot.

Lead Generation 53

Lead Generation Leads Lead Marketing Qualified Leads 53

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020.

Lead Generation 98

Lead Generation B2B Sales Qualified Leads Lead Ranking 98

Opt Intelligence

JANUARY 19, 2020

The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time. We can help!

Lead Generation 53

Lead Generation Generation Leads Lead 53

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. I wrote in a recent post that stories will be a key component to social media success in 2020. — KoMarketing (@KoMarketing) April 30, 2020. Social Media Stories. Pay Attention to Your Messaging. Influencer marketing. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Visitor Queue

SEPTEMBER 6, 2019

With this data, you can look at past trends, lead sources, and successful strategies to determine your lead gen plan of action for next year. The post 10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2020 appeared first on Blog Visitor Queue. Want to have a leg up on your competitors?

B2B Marketing 51

B2B Marketing Lead Generation Planning B2B 51

Anyword

JULY 16, 2020

As you may know, we’re currently conducting our “State of Publishing in 2020” survey ( please take a moment to fill it out !), One area that’s having a “moment” is lead generation campaigns. Right now, we’re seeing some fascinating and successful applications for lead generation campaigns. Let’s dive in. .

Lead Generation 52

Lead Generation Generation Leads Lead 52

Outbrain

JANUARY 2, 2022

In addition, a 2020 McKinsey report states that 90% of sales have completely moved to online channels, substituting face-to-face meetings with Zoom conferences and phone conversations. Best Lead Generation Strategies to Adapt in 2022. It can help you reach out to more leads who you might have never connected with otherwise.

Lead Generation 58

Lead Generation B2B Sales Qualified Leads Marketing & Strategy 58

Zoominfo

JULY 6, 2020

Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing.

Top of Funnel 264

Top of Funnel Zoominfo Marketing Analytics Tools Marketing Funnels 264