SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

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Intent Data Ideal Customer Profiles Intent Bombora 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

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Intent Intent Data Paid Search Agency Webinar Metrics 52

SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. Welcome everybody. Quick intros.

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Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

DealSignal

NOVEMBER 3, 2020

When 2020 began, we had no idea what the year had in store. And as the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. Now’s the time to get really rich data on all of your prospects.

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Marketing Automation Services Top of Funnel Intent Data B2B 59

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). So, the process of lead nurturing is important.

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Valasys

MAY 12, 2020

On the 11th of May 2020, TechTarget’s Priority Engine was nominated amongst the SIIA Business Technology CODiE award finalists in two different categories: a) Best Marketing Solution and b) Best Sales and Marketing Intelligence Solution. TechTarget Inc. About TechTarget.

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Purchase Intent Peer-to-peer Intent Data Intent 49

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams.

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Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have things like automation, data, and buyer personas to fall back on. And How Can They Help Marketers? Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. And who wouldn’t?

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Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

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Buyer Intent Intent Stats Enterprise Management 52

Leadspace

DECEMBER 9, 2019

It seems like marketers have been working to reconcile the physical and digital realms ever since. This makes sense considering how B2B marketing and sales has operated in the past. When you think about traditional marketing until this point in time, it has often relied on a Spray-N-Pray approach. Personalized 1:1 Video.

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Trends Lead Ranking B2B Lead Scoring 62

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Marketers need to create new opportunities for customer success.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. Millennials make up 59% of all B2B buyers with 30% functioning as the lead buyers at their companies. You’ll see digital marketing trends reflect changing expectations over the next year or so. Sales and Marketing Alignment.

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Marketing AI Trends Account Based Marketing Buyer's Journey 145

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

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Planning Studies B2B Marketing Trends 58

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. And How Can They Help Marketers? When it comes to ideal customer profiles (ICPs), you need more than just firmographic data. And who wouldn’t?

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Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

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Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

xiQ

DECEMBER 15, 2021

Transforming field marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

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Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Valasys

MARCH 30, 2021

MADRID, 29th of March 2021, BNZSA, a leading European B2B IT Marketing Agency, has expanded its operations to the North American market, following a significant increase in client demand. The client list of BNZSA is more than 100 including many of the world’s leading IT vendors. ” About BNZSA.

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Demand Generation Agencies Advertising Agencies Paid Search Agency High Quality Lead 52

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline. Read more on B2B Marketing in Martech Age. What is Lead generation ?

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Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PureB2B

MARCH 3, 2021

How would you feel if we told you that demand generation is essentially a marketing and sales version of chess? Marketing and sales are no different. 2020 wasn’t kind to the demand generation marketer, and most felt their databases were left in ruin towards the end of the year. Want to learn more?

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Demand Generation Demand Webinar Metrics Generation 62

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. Following Instagram’s lead , Facebook is testing hiding the “Like” count. Waiting to see how this changes things for marketers. Subscribe to “B2B Marketing Now” to stay up to date ! It’s early 2020.

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Acquisitions Planning Paid Search Agency Mobile Advertising 110

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. This last bullet on buyer-level intent data is where we’ll pick up in just a moment.

Demand 52

Demand B2B Webinar Metrics Intent 52

PureB2B

MARCH 3, 2021

How would you feel if we told you that demand generation is essentially a marketing and sales version of chess? Marketing and sales are no different. 2020 wasn’t kind to the demand generation marketer, and most felt their databases were left in ruin towards the end of the year. Want to learn more?

Demand Generation 62

Demand Generation Demand Webinar Metrics Generation 62

SalesIntel

MAY 3, 2022

Marketing is a massive aspect of any business and directly impacts a company’s bottom line. The latest HubSpot Marketing Statistics report states that 75% of marketers regularly report how campaigns directly impact revenue. . To properly market your solution, know what your competition is offering and how you differ from them.

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Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52

Engagio

DECEMBER 28, 2020

And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. CEO at Marvel Marketers | LinkedIn. The truth is vision isn’t easy. Maneeza Aminy.

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PureB2B

MAY 30, 2022

Targeted sales prospecting , or the technique of reaching potential customers who belong to specific customer demographics from specific channels, is re-emerging as a solution to sales and marketing teams who are struggling with lead generation. To hit your target market, you have to first identify who they are.

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Effectiveness Ideal Customer Profiles Demographics Profiling 62

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. What does ABM stand for in B2B Sales and Marketing?

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Account Based Marketing ABM B2B Sales B2B 59

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on. billion by 2020.

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Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Ways to Excel Effective Lead Nurturing.

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Terminus

JULY 27, 2021

We live in a world obsessed with leads. Does sales really care about the magnitude of leads marketing generates? Let’s break this down to see if leads have the impact that we’ve been brainwashed to believe. What Even Is a Lead? Basically, a lead is anyone who shows an interest in your offering.

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Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

Strategic-IC

JUNE 19, 2019

Last week saw some 2,500 VCs, CEOs, C-suite and sales and marketing professionals come together in Paris to talk all things SaaS and B2B Tech Marketing. Consider - Outbound vs Inbound Lead Generation? How should SaaS companies generate leads? Adopt “Intelligent” Outbound - Account-Based Marketing.

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Enterprise Management Work Management Marketing Management Account Based Marketing 78

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter?

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Video Marketing ROI Analytics CTR 65

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

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Marketing AI B2B Sales B2B Marketing Top of Funnel 58

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools. Yes, you read that correctly.

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Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

SalesIntel

JUNE 21, 2021

The SaaS industry has suffered in 2020. According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. The word “hacking” here refers to finding creative ways to market that bring big results.

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Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Successful virtual events are all about capturing the right data points.

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