Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. Better Intent Data Fuels Sales Teams.

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Zoominfo Intent Contacts Top of Funnel 130

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. We released a new user interface, new delivery mechanisms, and new topics. A volume mindset helps sales.

Zoominfo 130

Zoominfo Contacts Top of Funnel Intent Signal 130

Valasys

MAY 1, 2020

On the 28 th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B intent data engage with the customers better and generate sales conversions at a much-amplified rate than companies that don’t leverage intent data.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

Inbox Insight

JULY 28, 2020

These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads. Together with our recent survey panel, we aim to answer an important question on every tech marketer’s mind – “What do IT buyers care about in 2020?”.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. For example, in the U.S. Census Bureau.

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Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. For example, in the U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

NetLine

NOVEMBER 26, 2024

NetLine’s data shows remarkable consistency: Here’s how November and December registration averages stack up against January through October registration averages. The data suggests that many B2B professionals are using this time to reflect, plan, and prepare for the upcoming year. lower 2021 : 10% higher 2022 : 4.5%

B2B Marketing 52

B2B Marketing Planning B2B Webinar Metrics 52

Zoominfo

MAY 5, 2021

Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web.

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Segmentation Lead Ranking Marketing Qualified Leads Trends 130

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. First party vs. Third-party Intent Data . Why Not Both?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

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Intent Data Intent Spending Top of Funnel 40

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points. All of the sessions from #COSeries 2020 are now available on demand here.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

DECEMBER 28, 2020

And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. Industry leaders and alliances will continue to solidify against the momentum of activity that started in 2020. Companies will need to fight the 2020 digital exhaustion factor.

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Account Based Marketing ABM Sales Management Enterprise Management 139

Heinz Marketing

NOVEMBER 22, 2020

Sales is then able to see which companies fall into awareness, consideration, or decision phases of their buying journey, and can slice and dice the data by demographics like industry or location, or behaviors like keywords searched, etc.

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Marketing Automation Services Work Management Marketing Management Buying Cycle 139

Content4Demand

FEBRUARY 11, 2020

If you haven’t already booked your spot at the 2020 B2B Marketing Exchange , some of these sessions just might persuade you to book some last-minute travel. Marketers must be able to capture, interpret and respond to buying behavior and signals in real time to deliver an optimal buyer and customer experience.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Madison Logic

AUGUST 26, 2020

But start testing them in the second half of 2020 to maximize ROI both this year and next. Madison Logic 2020 marketing investment data shows an average uplift of more than 50% in target account reach for companies that integrate across multiple channels. Tool 2: Intent Data for Account Prioritization and Insights.

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Budget Programs Paid Search Agency Tools Top of Funnel 52

Strategic-IC

OCTOBER 16, 2018

To succeed in an ever-changing, complex marketing landscape, businesses today need to uncover and consider data from digital footprints left by target accounts, and use this business intelligence to refine their approach to marketing and sales. How Does Behavioural Intent Data Tie Into Inbound and Account-Based Marketing?

Intent 67

Intent Buy Account Based Marketing Work Management 67

PureB2B

FEBRUARY 3, 2022

AI-assisted technology supports this by enabling swift analysis of customer data, including location, demographics, engagement behavior, and past purchase history. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content. LinkedIn, 22 Sep 2020.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

TrustRadius Marketing

OCTOBER 3, 2022

Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. Especially with downstream intent data, brands can build customized messaging to follow and guide buyers down the funnel while continuing to nurture accounts to establish long-term relationships across an organization. .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Webinar Fatigue Isn’t Real Since the back half of 2020, we’ve heard the term, “Webinar Fatigue,” bandied about. Did we mention that Webinar registrations are a high-intent signal? eBooks represented 33.6% Total Demand Has Risen 54.8%

Demand 52

Demand B2B Webinar Metrics Intent 52

Valasys

SEPTEMBER 27, 2019

According to a recent report by CustomerThink 74% of the respondents acceded that by the year 2020, customer experience will surpass price & product as the key brand differentiator. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

6sense

DECEMBER 10, 2021

For starters, Toby said, our AI predictive models smartly use Seismic historical account, contact, and opportunity data — combined with intent signals to predict exactly where accounts are in the buying journey. Opportunities won increased 27% in first 3 quarters of 2021 vs. 2020. Increase sales efficiency. Why 6sense?

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Strategic-IC

APRIL 23, 2023

Without data, any attempts at personalization will be a stab in the dark. That’s why data is the foundation for ABM. It informs which accounts you should be targeting, highlights intent signals, reveals customer pain points, and helps you to engage at a deeper level. In 2021, that rose to 25%. 38% (B2B Marketing).

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Madison Logic

AUGUST 10, 2022

B2B ABM is understanding and prioritizing target accounts through data and tools. A 2020 Forrester survey presented during the webinar found that this idea is still in a state of transition with only 54% of marketers envisioning this convergence. This data is slow-changing and explicit to a customer profile. .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Valasys

AUGUST 29, 2019

By the year 2020, 50% of all the online searches will be voice searches (Source: ComScore) & according to Gartner, by the year 2020, 30% of all the searches will be done without a screen. Focus on Optimizing the Website & the Content For Mobile Devices (Mobile UX): . Most of the voice searches are conducted on mobile devices.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Terminus

JANUARY 8, 2021

Leverage Intent Data: Target account lists don’t have to be static. In fact, they’re better if they’re dynamic with target accounts automatically flowing in and out of campaigns based on the various intent signals they’re demonstrating. Consider creating cohorts of opportunities– by segment, company size, etc.,

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

Terminus

JANUARY 24, 2020

The industry-accepted way to do ABM revolves around the TEAM framework: Target – use a combination of fit, engagement, and intent data to determine your list of named accounts. intent signals , engagement spikes , etc.) and enroll lower-tier accounts in mini-programs based on the signals they’re showing.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Zoominfo

OCTOBER 15, 2020

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer.

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Zoominfo Intent Signal Work Management Intent Data 246

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here. Why we care. Read more here. Quote of the day. “By

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Top of Funnel Buyer Intent Funnel Advertising Intent Signal 113

Valasys

AUGUST 9, 2019

From the start of 2018 & presumably till the end of 2020, we have stepped into an era, wherewith the assistance from the Internet of Things (IoT) & omnichannel marketing, marketers plan to optimize, everything everywhere. Several machine learning algorithms are being developed for tracking the implicit intent-signaling.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40