Zoominfo

MAY 15, 2020

This data was pulled in January 2020. Further, the construction industry saw an impressive jump of 71% over that same period for women chief executives. COVID-19 has created drastic changes in employment, especially for women.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Biznology

DECEMBER 23, 2019

2019 saw impressive growth in the sales force, and with it came the need for businesses to find innovative ways to maintain their current workforce. The challenge facing companies in 2020 and beyond will be to attract and retain the talent that meets the higher standard for compliance. Keep an Eye on Compensation Trends in 2020.

Trends 118

Trends Ethics Transparency Public Relations 118

Hubspot

DECEMBER 30, 2020

Below, they share some interesting lessons and takeaways regarding the different platforms and audiences they tested in 2020. Advertising Experiments HubSpot Tried in 2020. In 2020, we started doubling down on [podcasts]. Alicia worked on much of HubSpot’s 2020 brand advertising campaigns, including the Hulu push.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Unbounce

MARCH 2, 2020

To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. And SaaS marketers are getting better at all of the above in 2020. SaaS Landing Page Trends in 2020 [A Qualitative Look]. It’s no easy task. But it is possible. million conversions.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Oktopost

AUGUST 27, 2020

Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. billion by the end of 2020. So keeping these qualities in mind, meet are our top 10 B2B experts to follow in 2020 and beyond. He also probably has the most impressive marriage proposal you’ve never heard of. . Ann Handley.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Scoop.it

JUNE 23, 2020

For 2020, you need to determine what inspires your target audience to create content that can engage users and convince them to interact with your brand. In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible.

Trends 92

Trends Content Marketing Content Curation 92

Varicent

JULY 15, 2020

5 Revenue Operations Conferences We Can Still Look Forward To In 2020 With the sudden change of life we’ve seen in 2020, we’re all getting used to new things, and near the top of that list is no more large group gatherings. B2B conferences planned for 2020, including Revenue Operations conferences (our favorite!)

Conference 104

Conference Peer-to-peer Work Management Marketing Management 104

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions. How do you want to grow those numbers in 2020?

Promotion 108

Promotion Terms and Conditions Eye-Tracking SWOT 108

BOP Design

FEBRUARY 25, 2020

Below, we discuss what’s new for 2020, as well as tips and tricks to get your social media imagery looking professional, and on point. We’ve included image sizes for Facebook, Twitter, YouTube, Instagram, and LinkedIn to help you stay current for 2020. Video is the most engaging format across social media channels in 2020.

Social Media 84

Social Media Media B2B Guidelines 84

Digilant

OCTOBER 20, 2020

However, three programmatic marketing innovations have stood out among the rest during 2020. The brands or agencies use a demand-side platform, or DSP, to essentially decide which impressions to buy and how much they should pay for each impression. What are the biggest programmatic marketing innovations for 2020?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

Digilant

OCTOBER 20, 2020

However, three programmatic marketing innovations have stood out among the rest during 2020. The brands or agencies use a demand-side platform, or DSP, to essentially decide which impressions to buy and how much they should pay for each impression. What are the biggest programmatic marketing innovations for 2020?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Martech Advisor

JANUARY 31, 2020

We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. Today, we share eight books that every marketer should read in 2020, and why they are so highly recommended by industry professionals. Over to You: Staying Innovation-Ready in 2020.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Aberdeen

JANUARY 24, 2020

According to Databox , marketers will be investing the majority of their efforts and budget into content marketing in 2020. As more marketers turn to videos to educate and nurture their customers, video marketing will become more prominent in 2020. . 2020 is where advertising meets artificial intelligence. Personalization.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Outreach

DECEMBER 17, 2020

As we say farewell to 2020, there are many lessons learned that we’ll take with us into the New Year. In 2020, meetings with prospects moved from an office or restaurant setting to a Zoom call. To help you continue to adapt your GTM strategy in 2021, we’ve rounded up some of our best sales blog posts from 2020.

Best Practices 52

Best Practices Outreach Sample B2B Sales 52

Martech Advisor

JANUARY 23, 2020

So how can you get started with a multicultural marketing strategy in 2020? Learn More: Why Being Truly Customer-Centric Will be Essential in 2020 and Beyond. We looked at some of the most impressive examples of multicultural marketing to bring you the top campaigns. Closing Thoughts: What Lies Ahead in 2020? population.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

ClickZ

DECEMBER 12, 2019

Sure, I could have called this article “Three Marketing Technology Predictions for 2020,” but then you’d probably think this was another predictable collection of end-of-year predictions, and it’s anything but that. In fact, from where I sit, 2020 is going to be a non-stop adventure for marketers. Marketing isn’t going away in 2020.

Paid Search Agency 74

Paid Search Agency Lead Ranking Planning Top of Funnel 74

Hubspot

SEPTEMBER 23, 2020

Despite Stark's impressive achievements, his career success and robotic super-suit weren't what made him a legend. To help you make the case for co-marketing, here’s a list of 20 statistics that prove why you should consider this strategy in 2020. 20 Co-Marketing Stats to Know in 2020. The State of Co-Marketing in 2020.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

Marketing Insider Group

DECEMBER 30, 2014

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. trillion by 2020. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. It would behoove marketers to win them over, hence the issue in this study.

Impressions 100

Impressions Content Marketing Work Management Marketing Management 100

Moz

JANUARY 30, 2020

Today we are talking about SEO in 2020. To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things. While I might suggest page speed is going to be really important in 2020, is it for your industry?

SEO 74

SEO Keywords FAQ SERP 74

Lead Liaison

DECEMBER 30, 2020

Air Hockey is ready out of the box with customizable leaderboard, background, puck, handle and game board graphics to make the best impression of one or multiple brands. The post Enhancement Round-Up Q4 2020 appeared first on Lead Liaison. Bring back all the fun and memories with a classic, custom branded Air Hockey challenge!

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Optinmonster

AUGUST 7, 2020

In this article, we’ll share the latest email marketing statistics that will help you take your email marketing campaigns to the next level in 2020. million by 2020. First impressions are important, right? We hope these email marketing statistics will help you supercharge your emails in 2020! Email Marketing Statistics.

Statistics 111

Statistics Email Marketing Planning Open Rate 111

Martech Advisor

DECEMBER 17, 2019

By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. Here is a quick guide to getting started with Amazon marketing in 2020. Here are some steps to ensure that your products reach this audience, make an impression, and lead to high conversions.

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Examples of Keywords with Low CTR, High Impressions, and Moderate Average Position.

Google 257

Google CTR Landing Pages Keywords 257

Oktopost

NOVEMBER 29, 2020

Each episode is packed with interviews, best practices, stories and actionable takeaways coming from an impressive line-up of guests ranging from company CEOs, CMOs, VPs, Investors, Executive Coaches, Consultants, Politicians, Authors, Professional Career Coaches, and Marketing and Sales Leaders that you will not find anywhere else.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Youtube Transparency 71

Outbound Engine

JANUARY 14, 2020

The 2020 Email Marketing Roadmap for Small Business. They’re a way you present your business, generate leads, and how you leave an impression on recipients. We hope our 2020 email marketing roadmap will help get your email marketing on the right path. We all write and send emails. We have to send them. Can’t wait?

Email Marketing 53

Email Marketing Planning Business Marketing & Strategy 53

Marketing Insider Group

JANUARY 4, 2021

I met Jaime several years ago at an ON24 Webinar World event and was extremely impressed at the webinar program she and her team had developed. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening. A perfect example of this is RSM’s 2020 Virtual Tax Summit in Nov. Mistakes happen….

Webinar Metrics 332

Webinar Metrics Webcast Digital Transformation Peer-to-peer 332

ClearVoice

DECEMBER 3, 2020

For this article, I will attempt to do the same, because as I learned in 2020, there’s so much marketers and freelancers can learn from what has transpired in sports — in this, the most extraordinary year of all. But first… As a lifelong sports fan born and bred in Los Angeles, 2020 was a year of unimaginable success.

Work Management 86

Work Management Marketing Management Planning Paid Search Agency 86

Choozle

OCTOBER 23, 2020

It’s estimated that nearly $7 billion will be spent on ads over the 2020 election cycle overall. In the 2020 presidential, state, and local elections, candidates will be fighting for impressions due to the number of candidates running and other advertisers not wanting their messages to be overshadowed by political messages.

Cost Per Thousand 52

Cost Per Thousand CPM Advertisements Advertising 52

Metadata

JULY 22, 2020

And what is the best way to execute ABM for demand generation in 2020? impressions, view time, CTR, CPC and CPL). That’s why if you really want to do account-based marketing for demand generation in 2020, you can’t stop at engagement. But, have traditional ABM platforms delivered on their promise? Let’s explore.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Optinmonster

DECEMBER 4, 2019

In this article, we’ll go over the digital marketing tips you need for 2020 and beyond so you can get ahead of the game. First impressions matter. Optimizing your website to have a beautiful design is an important digital marketing best practice for 2020. What will you do to have a successful 2020 and beyond?

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Martech Advisor

DECEMBER 30, 2019

To celebrate innovation on National Science Fiction Day 2020, we look at: How close are we to science fiction-like XR experiences? AR, VR, and MR – under the unified umbrella of Extended Reality (XR) – can power futuristic marketing campaigns that leave a lasting impression. Four futuristic ways in which you could use XR.

Paid Search Agency 90

Paid Search Agency Startups Interactive Marketing Marketing & Strategy 90

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Marketing Insider Group

AUGUST 10, 2020

Eric highlighted very impressive results and tight alignment with sales – a key determinant of ABM success. Q: Eric last fall you highlighted an ABM program targeted at private equity companies that not only provided impressive results but showcased creativity in using ABM in new ways. A: That was a fun case study.

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. MozCon — Meisha Bochicchio (@MarketingMeisha) July 14, 2020.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58