Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Square 2 Marketing

JANUARY 14, 2020

Kick Off 2020 With Increased Lead Generation Through Landing Page CRO. Landing pages are different than general website pages. For more details on the difference, check out this article, Website Home Page vs. Landing Page: What’s The Difference?

Landing Pages 78

Landing Pages Conversion Rate Conversion Lead Generation 78

Webbiquity

MARCH 30, 2021

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalization is for the lead generation and nurturing process. Live chat software can boost your lead generation efforts significantly.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Unbounce

MAY 29, 2020

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. After all your optimization efforts, your landing pages now convert at 3.57%. Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Marketing Insider Group

JANUARY 21, 2020

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. If your goal is to increase lead generation from content, then you’ll be planning a lot of gated content, so you’ll need to budget for a landing page creator platform and ad spend for channels like social media.

Budget Programs 292

Budget Programs Paid Search Agency Content Marketing Planning 292

KoMarketing Associates

JUNE 17, 2020

According to Social Media Examiner’s 2020 Social Media Marketing Industry Report , only 41% of B2B marketers use Instagram stories, compared with 50% of B2C marketers. Once more B2B marketers discover how to use stories to generate leads, that statistic just might change. Because you’re probably really good at building landing pages.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Zoominfo

JANUARY 8, 2021

Welcome to lead generation marketing. What is Lead Generation Marketing? Let’s take a look at the ins and outs of lead generation marketing, including: Identifying the right-fit customers When to turn your marketing leads over to sales Generating leads with content. Did they: Visit a product page multiple times?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Webbiquity

NOVEMBER 15, 2019

eBooks can help you… Generate Targeted Leads. You need to follow a few steps if you want your eBooks to generate more targeted leads: Identify the audience (your target customer ). You need to follow a few steps if you want your eBooks to generate more targeted leads: Identify the audience (your target customer ).

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Circle Studio

FEBRUARY 7, 2019

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness.

Landing Pages 84

Landing Pages Design Lead Ranking Lead Scoring 84

Convert

JANUARY 17, 2024

What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query. Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

SmartBug Media

MAY 28, 2020

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year. Visit-to-Lead Conversion Rate (VTL).

Marketing Qualified Leads 117

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 117

Biznology

AUGUST 25, 2020

Additionally, a dedicated testimonial page can add another layer of credibility to your business and inspire customers to go through with the purchase. Of course, this requires a long-term approach that won’t just affect your 2020 conversions, but that will rather define your reputation in the years to come, as well.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Lake One

JANUARY 20, 2020

Rather than inundate you with a list of 100 of the best B2B lead generation tools, we’re going to keep it focused. Here are the top seven tools we’re digging for generating new business leads in 2020. Long time fans and users of Unbounce, they’ve significantly expanded the platform beyond landing pages.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Tools 52

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. If you’re a B2B SaaS marketer considering your 2020 plans, we hope this roundup of best practices for B2B lead generation will be helpful. But does it actually generate leads?

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. Optimizing your landing pages — whether it’s your main homepage or specific product pages — is how you can draw people in through unbranded searches and eventually get them to contact you. Here are a few things to keep in mind.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

ClickZ

MARCH 2, 2020

93% of marketers have landed a new client from a video on social media. In 2020, entering the video marketing space can be as simple as creating short, informal videos to showcase your brand’s products. The second step to reducing friction is displaying user-generated content. 3) The rise of multi-touch attribution.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. The following strategies would tactfully guide you on How to Generate B2B Leads Using Facebook in 2020: 1.

Facebook 55

Facebook Generation Lead Ranking Lead Scoring 55

Marketing Insider Group

SEPTEMBER 7, 2020

Yes, properly optimizing your website landing page with a clear offer, keeping the “important” information above the fold, and implementing strong calls to action (CTAs) can work wonders. Longer landing pages, when optimized correctly, can generate upwards of 22% more leads than shorter pages that include an above-the-fold CTA.

Conversion Rate 309

Conversion Rate Tactics Optimization Conversion 309

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. Video landing pages. Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Zoominfo

FEBRUARY 25, 2021

Five percent of respondents planned to increase webinar production in 2020. By April 2020 (as the pandemic kicked in), the ON24 platform saw a 167% increase in webinars. The goal of your webinar is to generate leads and get them into your sales funnel. The email will direct recipients to your landing page.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. I wanted to advertise my services, grow my brand, build an audience, and land clients. here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? 11 Tips to Create Better Lead Capture Pages in 2020.

Lead Capture 145

Lead Capture Paid Content Lead Ranking Lead Scoring 145

Content Standard

FEBRUARY 2, 2021

Here are some ways to generate buzz and bring in more business with your online events. Get All Presenters on the Same Page The content curation and creation process starts long before you announce your virtual event to the public. Build a landing page (or pages). Have a clean background. Use good lighting.

Buzz 101

Buzz Event Marketing Webcast Lead Ranking 101

SmartBug Media

APRIL 1, 2020

For example, the free HubSpot plugin helps you generate leads for your website. Many of these benefits generate a positive feedback loop. In 2020, the answer is easy: You can build any type of website with WordPress. You'll be able to: Set up core static pages (such as your about page). WordPress Pricing.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

ClickZ

FEBRUARY 7, 2020

From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020. Perhaps the most defining marketing trend in 2020 will be the rise of voice searches on devices like Google Home or Amazon Echo/Alexa. It’s real-time marketing, often with another key tool—user-generated content.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

ClickZ

JULY 2, 2020

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. AI retargeting is used for email campaigns when a customer views your website or landing page but takes no action.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

SmartBug Media

MAY 28, 2020

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year. Visit-to-Lead Conversion Rate (VTL).

Marketing Qualified Leads 66

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 66

Marketing Insider Group

MARCH 1, 2021

According to an October 2020 Statista report , global web traffic and time per session increased by 1.5 Instead of giving top ranking to pages that contain keyphrases like “elon musk tesla,” they give priority to pages that answer questions like “Who is Elon Musk?”. It wasn’t only the dumpster fire that was 2020.

Content Marketing 363

Content Marketing Planning Best Practices Lead Ranking 363

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. What is a lead generation tool?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Ranking 95

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Without downplaying 2020’s casualty count in other areas, it seems we reached an equilibrium where B2B marketing budgets appear unscathed at least. With revenue generally declining, marketing activities are facing heightened scrutiny for direct sales impact. Salesforce.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Hubspot

OCTOBER 15, 2020

That's why you need an effective landing page builder. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. They're simple pages — often with just a few lines of text and a form — to drive conversions and turn visitors into leads.

Landing Pages 85

Landing Pages Best Practices Top of Funnel Marketing Automation Services 85

Marketing Insider Group

MARCH 13, 2023

Between September 2020 and May 2021, Televerde saw a significant increase in website users (28%), new users (23%), and total sessions (42%). Not to mention, the conversions from their “Contact Us” page also saw an impressive 65% jump. Each of Orbit Media’s blog posts are well designed, optimized for SEO, and feature influencer quotes.

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Launch Marketing

FEBRUARY 19, 2020

With 2020 underway, it’s time to meet head-on some of the B2B marketing expectations that are anticipated to take shape in the new year. One such prediction forecasts that 72% of B2B customers expect companies in 2020 to accurately anticipate their needs and make applicable suggestions before even their first point of contact.

Personalization 74

Personalization Marketing & Strategy B2B Marketing Marketing Strategy 74

Martech Advisor

OCTOBER 23, 2019

Let’s take a look at the ten best marketing automation platforms for 2020. In this article, we look at the top ten best marketing automation software platforms that marketers can consider to begin their automation journey in 2020. Top 10 Marketing Automation Software Platforms For 2020. billion by 2025.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

ConvertKit

JUNE 26, 2020

When a potential follower lands on your Instagram page, a strong bio will increase the chance that they hit that “follow” button! A post shared by IKEA USA (@ikeausa) on May 9, 2020 at 9:01am PDT. Incorporate user-generated content. A post shared by CHATTERS HAIR SALON (@chattershairsalon) on May 2, 2020 at 1:19pm PDT.

Practices 81

Practices Best Practices Landing Pages User-Generated Content 81

Hubspot

JANUARY 20, 2020

By the end of 2020, the number of email users will grow to be 3 billion worldwide. One tactic is a squeeze page. Below, let's review what a squeeze page is, some examples, and how to build one. While squeeze pages are a type of landing page, it's important to note that not all landing pages are a squeeze page.

Sales Qualified Leads 98

Sales Qualified Leads Lead Ranking Lead Scoring Landing Pages 98

Outgrow

MAY 20, 2020

9 Must-Have Conversion Rate Optimization Tools In 2020. Did you know pages with interactive content can fetch a 30-40% conversion rate at an average, as compared to 8-10% for traditional landing pages? Moreover, Outgrow even helped with lead generation as 60% of the users taking the quiz provided their info.

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105