What We’ve Learned From Pioneering Account-Based Predictive Models
6sense
AUGUST 27, 2021
Based on your historical data — as well as the recency, frequency, and significance or an account’s intent and engagement signals — this model produces a numeric score as well as a classification in one of five buying stages: target, awareness, consideration, decision, and purchase. Predictive Model #5: Account Reach.
Let's personalize your content