Remove 2020 Remove Forrester Remove Privacy Remove Purchase Intent
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From zero to one hundred: How zero-party data builds stronger eCommerce customer relationships

Liveintent

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Online privacy “ is of growing concern ” to consumers, and their confidence in brands’ abilities to protect their data is on the decline.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox DCO: Scaling personalization. In summary.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. AI in programmatic advertising.