multi-touch 
Zoominfo
APRIL 20, 2022
Data from Forrester Research shows how rapidly marketing metrics are changing. In 2020, that figure was down to 47%. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. Tweaking semantics can also help.
B2B Marketing Directions
DECEMBER 20, 2020
For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.
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Zoominfo
JUNE 27, 2022
In 2020, the UK saw 40% more new business applications compared to pre-pandemic years, but also a steep increase in business closures across the same time frame. Keeping your team in touch with the right contacts and your emails delivered to the right inboxes — that’s the value of good data.
Martech
OCTOBER 19, 2022
In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. 4: Making it multi-channel. billion in 2022 ( Statista ). The nine largest U.S.
Martech
SEPTEMBER 28, 2021
Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. Persistent IDs that identify customers (both known and anonymous) across channels enables more accurate, closedloop measurement and multi-touch attribution. Improved marketing ROI.
Oktopost
JANUARY 12, 2021
” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. To accurately track where the highest-quality leads originate, employ multi-touch attribution. Peter Drucker once said, “ Quality in a service or product is not what you put into it.
Valasys
APRIL 15, 2020
Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.
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