Remove 2020 Remove Forrester Remove Intent Remove SMB
article thumbnail

B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

In 2020, the UK saw 40% more new business applications compared to pre-pandemic years, but also a steep increase in business closures across the same time frame. People are switching jobs, relocating, retiring early, and working from home more than ever before. The phenomenon dubbed “The Great Resignation” shows no signs of slowing down.

Purchase 130
article thumbnail

B2B Category Creators Episode 6 Transcript

Metadata

I think our one big compelling point, we’ve been working [Forrester] for years. And I would say the second one was 2020 for us. I think, especially if you’re selling into the SMB world, there’s rarely a lightning strike that just ignites everything. It doesn’t exist as much in the SMB.

B2B 52