NetLine

NOVEMBER 26, 2024

Technology : +15% content requests from November to December Finance and Healthcare : Significant spikes as budgets finalize Transportation and Logistics : Doubled engagement since 2020 Each sector shows unique patterns, but the overarching trend remains consistent: professionals are actively seeking insights and strategic information.

B2B Marketing 52

B2B Marketing Planning B2B Webinar Metrics 52

Zoominfo

MARCH 29, 2023

Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. Those longer buying cycles can cascade throughout the economy, causing stress on sales teams and making revenue more difficult to forecast. “We We are in a measured buying environment.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Sword and the Script | B2B

OCTOBER 3, 2020

B2B trade shows won’t recover for years Live events like tradeshows and conferences have traditionally ranked as one of the top sources of leads , but that all but dissolved in 2020. As we head into Q4 for 2020, many marketers are planning budgets for the next year and wrestling with how much budget to set aside for live events.

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

6sense

DECEMBER 9, 2021

6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62