Using predictive modeling to plan your 2020 marketing strategy


That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. Predictive modeling uses historical data and probability to forecast outcomes.

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New Forecast Predicts Increase in Spend on Paid Search & Social Media Marketing

KoMarketing Associates

Zenith recently published its Advertising Expenditure Forecasts for marketers, and statistics showed that between 2017 and 2020, total spending on paid search in the U.S.

Top 5 Programmatic Advertising Platforms for 2020 and Beyond

Martech Advisor

Here are the top five programmatic ad platforms for 2020 and beyond. is forecasted to reach $68.87 billion in 2020 compared to $47.37 Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively.

Wearables market outlook 2020: drivers and new markets


Research consumer Internet of Things consumer IoT IDC IDTechEx smart clothing smart eyewear smart wearables smartwatch wearable devices wearable technology wearable technology forecast wristbandsWhere is wearable technology heading and what can we expect from the wearables market? End 2015, IDC expected that the main drivers of the market would be the newer generations of smarter wearable devices, whereas until then mainly basic wearables were the most popular.

How AI is Changing the Sales Process


In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. When a sales team is able to view sales goals, forecasts, and outcomes, they’re better equipped with the tools and information needed to succeed.

4 Interactive Video Marketing Examples That Mastered The Medium

Marketing Insider Group

It was forecasted that by this year, 74% of all internet traffic would be video content. And by 2020, 75% of mobile data traffic is predicted to be video. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.

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500+ Events to Jump-Start Your 2019-2020 Editorial Calendar [Template]


Get a head start on editorial planning with a foresight calendar of some of the biggest newsworthy events through 2020. Most anticipated events through 2020. Here are eight anticipated events in 2019 to plan your content creation around up through 2020.

What Happened at Ramp 2019? Highlights from the Ops Event of the Year


Among those updates, a new, more accurate AI forecasting capability, a new Forecast Submissions solution, and a one-click dashboard building feature received the most attention and welcome from the audiences. See you next year at Ramp 2020!

Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Modern Marketing

Today it’s worth over $120 billion, with the same study forecasting less dramatic growth to $132.57 billion by 2020. Digital diversity is a powerful tool for converting a broader spectrum of consumers online.

What Good Data Can Do


Can we forecast the next big downturn? According to economist Tara Sinclair, many are wondering how accurate the US Federal Reserve’s predictions of another recession in 2020 really are. Are these forecasts reflective of what is really happening in the economy? According to Forbes , “Big Data analysis has opened up the game to a new breed of earthquake forecasters using satellite and atmospheric data combined with statistical analysis.

The Ultimate Guide to Selling Your VoIP Services in 2019

Unbound B2B

In 2012, Future Market Insights forecasted that the VoIP industry would experience a 9% CAGR year on year, until 2020. What we see today is an industry that has surpassed this prediction and is expected to hit $204 billion by 2020. Introduction.

How AI Can Rank up Your B2B Sales and Marketing

Unbound B2B

Deloitte Global forecasts that in 2019, The pace of adoption of AI software and services will continue to accelerate. Deloitte also predicts that by 2020, 87% of companies will have enterprise software integrated with AI and. Forecasting. Intelligent Forecasting.

65+ Mind-Blowing Artificial Intelligence Statistics


IDC forecasts 75% of commercial enterprise apps will use AI by 2021 ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ). Forrester forecasts one million U.S.

The benefits of implementing a native advertising strategy


Now, forecasts predict it will comprise almost a third of the entire global ad spend by 2020. . As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material.

What’s Trending in Marketing for July 2019

Stevens & Tate

Political Ad Spending Will Approach $10 Billion in 2020, New Forecast Predicts. A new report predicts that spending on political advertisements will reach a new high in 2020. According to the forecast, political ad spending will total $9.9 billion in 2020. in 2020.

4 Reasons Chatbots Will Improve UX in 2018 & Beyond

Modern B2B Marketing

By the year 2020, the consumer experience is expected to surpass cost and product as the primary differentiator among different brands. Gartner predicted that by the year 2020, around 85 percent of all customer interactions would be accomplished without human interference.

Why Content Amplification is Critical for Brands Today and Tomorrow [Data]


The Cisco VNI forecast: historical internet context. The Cisco VNI forecast: Global consumer internet traffic, 2016–2021. In addition, according to Adyoulike, global native advertising will surpass $85 billion in 2020.

5 Ways Artificial Intelligence Scales up B2B Sales & Marketing


A forecast from Deloitte Global for 2019 stated that 70% of the B2B companies will gain AI capabilities through cloud-based enterprise software. Furthermore, by the end of 2020, 83% of the companies will have adopted cloud-based AI platforms.


From High Touch to Low Cost – A Disturbing Trend in B2B Selling?

The ROI Guy

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps.

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How Anomaly Detection Prevents PPC Bidding Issues


quintillion bytes of data are created on a daily basis, and that by 2020, it’s estimated that 1.7MB of data will be produced every second for every person on earth. are compared for that day against what was forecasted. In the modern marketing climate, data is key.

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Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

Conferences, speaking engagements, and for publicly traded organizations, financial forecasts and business news, can have a positive or negative impact on website performance metrics.

Forrester: The Accelerating Death of the B2B Sales Rep

The ROI Guy

Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”.

Claritas – Barometric: Closed Loop Solution For Marketers


eMarketer has forecasted that by 2020, spending on mobile advertising will make up 43% of the total U.S.

Mobility and why it matters


Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs. Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs.

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How the Internet of Things will change in 2016


s forecasts, 5.5 billion by 2020. According to this analysis, IoT numbers will be much larger than those initially forecasted by Gartner.

7 B2B Tech Marketing Takeaways from SaaStr Europa 2019


Accurate forecasting and predictable revenue pipelines were recurring challenges for many of the SaaS companies and VCs we spoke to. Here’s to a successful year and see you all at SaaStr Europa 2020

Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent


One Facebook study forecasts that native ads will make up 63 percent of mobile display ad spend by 2020. Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet.

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7 Core Ways to Promote Your Affiliate Links


And Business Insider forecasts that native ads will provide almost 75% of all ad revenue by 2020. Let’s breakdown some misconceptions. Affiliate marketing is the epitome of the phrase, “You get out what you put in.”.

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How to Use Predictive Analytics for Better Marketing Performance

Single Grain

By 2020, it’s estimated that 1.7 With predictive analytics, you can take the historical data of each customer and use it to forecast the future lifespan of your relationship with them as well as how much revenue that relationship is likely to bring in.

Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?


Corporate data production is expected to increase 4300% by 2020. trillion by 2020. Enterprise bid management solutions are complex, expensive and potentially offer time-saving automation. But what are bid management tools’ potential effects on the future?

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2018 Digital Marketing Predictions – The Digital Media Trends of 2018


Projections already suggest that data production by companies will increase 4300% by 2020 and that mismanaged data will cost businesses $3.3T by 2020. The path to this control lies through data-driven insights that help them accurately forecast budgets against future performance, and through relevant messaging that captures interest from customers at all stages of the funnel.

Retail Trends Changing the Landscape in 2019

V12 Data

As the leading giant of eCommerce, Amazon has grown from $34 billion in 2010 to a projected $303 billion in sales in 2020. However, despite the growth of eCommerce, it is forecast that in 2023, 85% of retail purchases will still be made online.

An expert’s guide to influencer marketing

Sprout Social

Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. According to Adweek , the industry is set to reach $10 billion in worth by 2020.

Going Global? A Video Marketing Strategy Is Your Key to Success

Content Standard

According to the Cisco Visual Networking Index Complete Forecast , video is projected to account for 82 percent of all global consumer internet traffic by 2020. Between 2015 and 2020, the average broadband speed experienced by global internet users is projected to nearly double.

5 big martech challenges that marketers will face in 2016


And we forecast that by 2020, 40% of all video content will be streamed. MagnaGlobal and TubeMogul research predicts that digital-video-advertising marketing will grow to $50B by 2020. The following is a guest post by Ashu Garg , general partner at Foundation Capital.

How emerging technologies are reshaping the b2b eCommerce landscape


According to Forbes, global online sales in the business-to-business eCommerce market are forecast to reach $6.7 trillion by 2020. This is underpinned by a fast-changing landscape, and the heightened customer expectations that are driving digital transformation.

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business.