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The Top 10 B2B Digital Marketing Strategies for 2020


Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. Upgrade to a High-Performance B2B Website. Converting organic search traffic. Facebook.

140+ Social Media Statistics that Matter to Marketers in 2020


If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. The Global State of Digital 2020. GlobalWebIndex’s Social 2020. Facebook statistics. Source: Digital 2020. Source: Digital 2020.

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How to Determine a Marketing Budget for Your Brand in 2020

Single Grain

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. The top marketing channels include: Business website. So, How Much Should You Spend on Marketing in 2020?

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients.

Why You Need to Evolve Your SEO Strategy Beyond the Basics in 2020

Method and Metric

As we start a new decade in the world of search, taking a moment to reflect on the past decade and all that has changed can offer a valuable opportunity for important insights. When we look back on how search engine optimization has evolved in the last 10 years, the shape of SEO today—while still retaining some constants—is noticeably different. As we embark into 2020, here are some evolutionary considerations to ponder when strategizing for the year (and decade), ahead.

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A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

How to Increase Your SaaS Trials with a Facebook Ads Funnel. 8 SaaS Marketing Trends You Can’t Ignore in 2020. The success of your content marketing strategy can be determined by the following parameters: The number of unique visitors to your SaaS website and the traffic you receive.

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The Future Is Now: SEO 2020


Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext.

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Top 10 PPC Trends for 2020


The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Promotional tactics for online businesses & the process of acquiring new leads are anticipated to reach entirely new avenues in the year 2020.

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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Let's look at a list of ten social media marketing books to read in 2020 to strengthen your digital marketing strategy.

How to Create a Facebook Business Page in 7 Easy Steps


Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and ideas you need to build your Facebook business page. So, let’s dive into how to create a Facebook account for a business. How to create a Facebook page for business.

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

UPDATED: This post was expanded and updated for 2020! While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing.

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Can Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?


4 Key marketing reminders for the 2020 election cycle: 1. Back in June 2019, the Wall Street Journal reported that “Spending on political advertisements is projected to hit a new high in 2020, surging $3.6 billion in 2020. 500+ Events to Jump-Start Your 2020 Content Calendar.

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How to use Data to improve B2B Personalization in 2020


How to use data to improve B2B Personalization in 2020? Do we need all the data in the world or just utilization of the correct data points will suffice to generate the most useful insights for B2B marketers, helping them to optimize the B2B personalization trends in 2020?

10 Secret SEO Tricks for 2020

Strong SEO is incredibly important to bringing new visitors to your website. I know what you’re thinking – Google Plus isn’t nearly as popular a social network as Facebook. Go to the “Contributor to” section, and add a link to your website.

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Why Improving Your Local SEO Matters


In other words, if increasing revenue is a goal for your business in 2020, then it’s highly likely that improving your local SEO matters. This set of practices aims to improve business performance on local search results, connecting them to searchers who are nearby.

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How to Do SEO in 2020 [Full Guide]

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Google Planner is a free keyword search tool.

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SaaS Marketing: 6 Quick Wins to Drive More Website Traffic

SmartBug Media

When it comes to SaaS companies, the ultimate key to driving qualified traffic to your website is creating a software that your customers will love. This is why it's important to focus on driving qualified traffic to your website. But without website traffic, what is there to convert?

Top 10 Lead Generation Ideas for Small Businesses In 2020

Unbound B2B

Predictions from Walker information show that by 2020, customer experience, and not price or product, will be the number one brand differentiator. That said, below are some ideas to spice up your lead generation approach and help improve your ROI in 2020. Introduction.

7 Marketing Trends Not to Miss in 2020


Here we are, it is finally 2020, the beginning of a new year and a new decade. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Voice Search.

No More Website Updates: Publish Like It’s the 2020s


Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. Here are some exciting changes we've made just in the first few weeks of 2020.

No More Website Updates: Publish Like It’s the 2020s


Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. Here are some exciting changes we've made just in the first few weeks of 2020.

Five Actionable Tips to Drive More Traffic to Your Website in 2020


Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. Guest post by Mathew Jade.

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Once your survey is done, promote it on your website, your app, a tab on your Facebook page, emails and any other platforms you're on. Alter is an AI-powered personalized recommendation engine to put on your website to recommend content based on visitors' behavior.

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16 Years of Facebook: A Marketing Evolution Story

Martech Advisor

Facebook has grown by leaps and bounds in the last fifteen years. As Facebook celebrates its 16th anniversary, let’s look at the key events that define Facebook’s groundbreaking journey that started in 2004. Pre-Facebook Days. Facebook Gets Down to Business.

5 Alternatives to Facebook, Google, and Amazon Ads


According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. 5 Alternatives to Facebook, Google, and Amazon Ads. billion monthly searches occur on its search network.

5 Best Structured Data Testing Tools for 2020

Martech Advisor

Websites that use structured data have reported a boost in the click-through rate (CTR) and conversions. If you’re looking to implement structured data on your website, be sure to check out these five structured data testing tools for 2020.

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What’s Trending in Marketing for January 2020

Stevens & Tate

Pinterest debuts Trends tool to help track top searches. Pinterest announced their new tool, Pinterest Trends, which shows the top searches among its pinboards from the last 12 months. It also includes data on when top searches reach their peak.

Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

Martech Advisor

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Learn More: What Content Marketing Tactics to Use in 2020.

Thought Leadership Videos: So You Want to Be An Authority?


Facebook 3.3 As mentioned above, thought leadership videos are top-of-funnel content perfect for sharing to social media, especially LinkedIn, Facebook, and YouTube. Facebook. Facebook is still a dominant platform when it comes to audience growth.

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6 Advertising Tips to Draw Customers In


Today, I was scrolling the Bon Appetit website, and by the end of my visit, I'd signed up for their newsletter. Use keywords to rank on search. Remember, keywords help rank highly on search engine results pages (SERPs). February 11, 2020.

Google Algorithmic Update: SEO Best Practices for B2B Brands


Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape.

How Smart Startups Are Outsourcing Marketing | 4 Key Areas


But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out. Search engine optimization may sound simple, but it’s one of the most complex areas of marketing. Startup founders know marketing matters.

Audience Targeting and Why It’s Important


Customer loyalty – Use audience targeting to reach existing customers with Remarketing and encourage them to re-engage with your advertisers’ website and products/services. Show ads on websites that have subject matter that matches the selected topics.

Your guide to Pinterest ad targeting success

Sprout Social

Ensuring that you’re targeting people with interests, search behavior and demographics that match your business matters so that your ads are where they’ll have the biggest impact. It will show your ads based on the search terms and keywords people are typing in.

How Are Lead Generation Services for USA Market Different From Rest of The World?

Unbound B2B

For B2C, platforms like Facebook, Instagram, Pinterest, Snapchat among others work. Since the creation of the mobile phone, there has been an upsurge of lead generation avenues such as websites (via search engines) and social media networks (Facebook, Twitter, YouTube, to name the main ones).

Top 10 marketing automation tools every marketer must have


Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Search Marketing. Perfect for: a turbocharged lead capturing engine.

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The 4 Reasons You Chose a Bad Company Name. Now What?


Just Facebook. Would The Facebook have been as successful as Facebook? Like Facebook, their names and branding remain memorable and engaging a decade later. The Facebook' and Other Bad Names. However, Facebook isn't the only company that made tweaks to its name.

How to Easily Track Your Offline Campaigns


It’s important to use a “ noindex meta tag ” on these custom landing pages so that they’re not visible to search engines. Source: The type of campaign you are running such as Google, Facebook, newsletter, or magazine.

2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. 2020 will be the year of the customer. Voice Search. Voice searchers use search differently.

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YouTube for Business: How to Start and Optimize Your Channel


When you’re finished writing your channel description, be sure to add links to your website and your other social media accounts like Facebook and Instagram. This will help you drive traffic to your website and grow your social media following. Optimize Your Videos for Search.