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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. Source: eMarketer. It also supports loyalty, retention, and adoption. You want to drive loyalty, advocacy, and retention. Quick Takeaways. In order to do that we must place customer insights ahead of internal demands.

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5 tips for planning your 2020 holiday marketing strategies

Liveintent

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. billion in December 2020.

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What’s Trending In Marketing For March 2020

Stevens & Tate

Four Tips to Guaranteeing B2B Buyer Loyalty in 2020. Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience. . 10 Top Digital Marketing Trends For 2020.

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Your 2020 Amazon Marketing Roadmap

Martech Advisor

By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. Here is a quick guide to getting started with Amazon marketing in 2020. ProTips for Amazon Marketing in 2020. Did you know that Amazon now has an audience of 310 million, and growing?

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What Facebook and Salesforce’s recent acquisitions mean for email

Liveintent

Before we closed the door on 2020, a couple of last-minute changes swooped in to shake up the marketing world. Email is still the best for driving loyalty and retention. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement.

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The future of martech: what does the industry look like post COVID-19?

ClickZ

Marketers that leverage consumers insights to create personalized content experiences and one-to-one relationships with their customers will be the big winners from a brand loyalty perspective. According to its latest forecast, eMarketer predicts that click-and-collect will account for 8.2%

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Consumer research differentiates brands this holiday season

Martech

And there are challenges that further complicate the season, including supply chain concerns, labor shortages and waning consumer loyalties from those whom brands thought they’d already won over. Their loyalties trend toward shopping small and supporting a more entrepreneurial spirit, with DIY shops cleaning up this season.