2020 Content Marketing Trends – Content for the Buyer Journey
Marketing Insider Group
JUNE 22, 2020
The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. Source: eMarketer. It also supports loyalty, retention, and adoption. You want to drive loyalty, advocacy, and retention. Quick Takeaways. In order to do that we must place customer insights ahead of internal demands.
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