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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Jivox has been recognized by Forrester as a leader in creative advertising technologies. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11.

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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). In the U.S., The nine largest U.S.

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11 Must-Follow Digital Marketing Trends In 2021

seo.co

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. As a result, marketers no longer had the luxury to build expansive campaigns.

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What is: audio advertising?

Choozle

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S. Consumers are spending more of their time in this digital medium at a surprising rate.

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Mobility and why it matters

Biznology

Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 By 2020 there will be 50 billion networked devices – such connectivity will increasingly be part of our everyday life: from cars we drive, pills we take, clothes we wear and media we consume to how we work and how countries are governed.

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

Mobile B2B users spend an average of two hours each day on their devices and this is expected to increase to three by 2020. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. BCG predicts this will grow to 70% by 2020.