2020, Disintermediation and Forrester

Forrester: The Accelerating Death of the B2B Sales Rep

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester

Forrester B2B Sales Disintermediation B2B

B2B Category Creators Episode 6 Transcript

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FEBRUARY 22, 2021

I think our one big compelling point, we’ve been working [Forrester] for years. And I would say the second one was 2020 for us. The internet is about disintermediation. The market is converging to where you thought it’s happening. Maybe Michel, you can start? Michel Feaster: Sure. And it was like, hallelujah.

B2B

B2B Enterprise Management Work Management Marketing Management

B2B Marketing Zone

Forrester: The Accelerating Death of the B2B Sales Rep

B2B Category Creators Episode 6 Transcript

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