Engagio

SEPTEMBER 7, 2022

The post Rethinking ABM for the Next Opportunity: 2020 ABM Benchmark Study appeared first on Demandbase.

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DemandBase

FEBRUARY 14, 2020

Early February is when most of us have (begrudgingly) shaken off our holidays, had time to reset and refocus for 2020, and are ready to make this the best year yet. If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors.

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Account Based Marketing Vendors ABM DemandBase 72

DemandBase

NOVEMBER 11, 2019

We are starting the new decade off right in 2020, by serving up all you need to know to take your marketing and ABM strategies to the next level. ABM Platform Training — Grab your laptop, bring your questions and join Demandbase product experts for a hands-on instruction of the Demandbase Platform. You don’t want to miss it!

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Account Based Marketing ABM DemandBase Conference 45

Engagio

APRIL 12, 2024

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. Equilar used Demandbase ABX Cloud to consolidate their data, gaining a clearer view of their pipeline.

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Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Scott Brinker’s Marketing Technology Landscape Supergraphic (2020) shows how the marketing technology landscape has changed over the years. What is technographic data?

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Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

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DemandBase

AUGUST 10, 2020

Some quick ABM adoption data from the 2020 ABM Market Research Study ). Forty-three percent of companies named Sales and Marketing alignment as their top priority for ABM in 2020. B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020. The cancellation of our annual tent pole event was a bummer.

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Account Based Marketing ABM DemandBase Peer-to-peer 119

Martech Advisor

SEPTEMBER 13, 2019

In their Artificial Intelligence (AI) survey, account-based marketing firm, Demandbase joined hands with Wakefield Research to harp on the potential that AI carries in affecting sales and marketing in leaps and bounds. The Next Big Thing in Marketing.

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Marketing AI Auto Responder DemandBase Click Rate 111

KoMarketing Associates

SEPTEMBER 16, 2020

A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” 2020 has changed the rules in many parts of business. And Sales and Marketing alignment matters even more in 2020, when the adverse business environment means there is simply no room for inefficiencies. Clean Up Your Data.

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Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. consumers). What are they afraid of?

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Martech

OCTOBER 27, 2023

The efficacy of this approach took a hit in 2020 as business users dispersed and began using IPs associated with their home devices rather than corporate networks. We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems.

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Account Based Marketing Paid Search Agency Advertising Agencies Privacy 114

Martech

FEBRUARY 9, 2022

And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video. Uploads in 2021 were down marginally, about 4%, from peak lockdown in 2020. Even with fewer uploads, time spent consuming video was up 20% in 2021 from 2020. Processing.Please wait.

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Video Marketing Planning DemandBase Guidelines 92

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Biznology

MARCH 7, 2019

Organized by Demandbase, with free livestream of the keynotes for those who can’t attend in person. Save the date for 2020. February 21, 2020, San Francisco, B2B Growth Day. February 24-26, 2020, Scottsdale, B2B Marketing Exchange. March 13-19, San Francisco, Webinar Marketing World. Worth a jaunt across the pond.

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Conference B2B Marketing B2B DemandBase 146

Lake One

JUNE 25, 2020

As 2020 unfolds personalization and online expectations will increase. These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . DemandBase found companies that have been using ABM for at least 1 year saw an increase in revenue of 10%, 19% of those surveyed saw revenue growth in excess of 30%. .

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B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

DemandBase

MAY 15, 2020

It wouldn’t be fake news, or even news for that matter, to say that trade show and event budgets have all but dried up in 2020. Demandbase Has the Answer. Demandbase Has the Answer. The post The #Fakenews About Advertising Budgets appeared first on Account-Based Marketing – Demandbase.

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Budget Programs Allocation Advertisements Advertising 98

ClickZ

JUNE 15, 2020

The Chiefmartec Supergraphic, once called the Martech 5000, has officially been dubbed the Marketing Technology Landscape (as of April 2020). Chiefmartec’s Marketing Technology Landscape — April 2020. Example #2: Predictive analytics in the context of marketing.

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Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. Analyzing these metrics will give you a better understanding of how to better target accounts. Price : Contact for pricing.

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Engagio

JANUARY 14, 2021

2020 was a particularly difficult year for our teams to push their accounts through a Sales cycle and hit the revenue goals they had in front of them. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. Here are some of the webinar’s key takeaways.

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Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

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Account Based Marketing DemandBase Forrester ABM 80

Engagio

NOVEMBER 5, 2020

It wasn’t the sort of vision where you wake up one day and you suddenly know that COVID-19 is going to bring the world to a grinding halt in 2020 (although that certainly would’ve been a useful vision to have). You may have guessed by now that I’m talking about our new Demandbase ABM Platform. A few years ago, I saw the future.

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Engagio

JULY 27, 2021

billion (USD) in 2020 and will grow to over $21 billion (USD) in 2025 or nearly a 300 percent increase in five years. The uses mentioned above are no stranger to Demandbase. The B2B world needs this as much as B2C, and Demandbase can help transform your team. Check out Demandbase’s predictive analytics solutions.

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Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Martech

MAY 20, 2022

.” That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

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Marketing Automation Services Marketing Management DemandBase Training 90

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

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Account Based Marketing ABM DemandBase Peer-to-peer 52

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. In that spirit, Demandbase is offering our online ABM Certification courses at no cost through July 31, 2020. Don’t be stranded in solitary isolation.

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B2B Marketing Account Based Marketing DemandBase Planning 86

DemandBase

NOVEMBER 5, 2020

It wasn’t the sort of vision where you wake up one day and you suddenly know that COVID-19 is going to bring the world to a grinding halt in 2020 (although that certainly would’ve been a useful vision to have). You may have guessed by now that I’m talking about our new Demandbase ABM Platform. A few years ago, I saw the future.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

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Account Based Marketing ABM DemandBase Top of Funnel 52

Engagio

DECEMBER 28, 2020

And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. Industry leaders and alliances will continue to solidify against the momentum of activity that started in 2020. Companies will need to fight the 2020 digital exhaustion factor. Pieter De Temmerman.

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Account Based Marketing ABM Sales Management Enterprise Management 139

Content4Demand

MAY 19, 2020

Our brand-new interactive E-book includes super-helpful videos from Sangram Vajre ( Terminus ), Brandon Redlinger ( Engagio ), Tyler Lessard ( Vidyard ), Mark Bornstein ( ON24 ), Andrew Mahr ( Triblio ), Peter Isaacson ( Demandbase ) and Alicia Esposito (Content4Demand). Connecting With Context. A Simple ABM Game Plan.

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Peer-to-peer DemandBase ABM Account Based Marketing 79

DemandBase

OCTOBER 29, 2019

At Demandbase, we are deep into our 2020 planning as well, but there’s something different about this year. There is an excitement on our team as we go into 2020. That’s why we made the theme for our ABM Innovation Summit 2020 ABM Next. appeared first on Account-Based Marketing – Demandbase. We’ve all been there.

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DemandBase

APRIL 20, 2020

At Demandbase, we want to do our part for struggling sales and marketing communities, and I think we’ve found a unique opportunity to be helpful. Starting today, we’re opening up our online ABM certification courses (Foundations and Advanced) at no cost—this offer will run through July 31st, 2020. Get ABM Certified for Free.

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Account Based Marketing ABM DemandBase Demand Generation 52

Biznology

NOVEMBER 4, 2019

Here’s a lineup of top-quality conferences to add to your 2020 calendar. Organized by Demandbase, at Pier 27, and followed by certification courses on day 2 at the Hyatt Regency. May 3-6, Austin, Sirius Decisions 2020 Summit. May 27-28, Chicago, B2B Marketing Ignite USA 2020. October 7-8, Chicago, reach 2020.

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DemandBase

FEBRUARY 10, 2020

It’s 2020 and with this new decade upon us, it’s time that B2B marketers adapt and switch their thinking. At the end of last year, Demandbase partnered with Demand Metric to bring you the State of the ABM Tech Stack Research Report. ABM is a strategy, not a tactic – this is not a 2020 planning checkbox” – Minneapolis.

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Account Based Marketing ABM DemandBase Peer-to-peer 64

DemandBase

FEBRUARY 7, 2020

Now that the longest January of all time is finally over, we can focus on the future and what’s next for ABM in 2020. The post Be a Part of What’s Next in ABM appeared first on Account-Based Marketing – Demandbase. Is it just me or was January 84 days long? We are pulling out all the stops for this year’s event.

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DemandBase

APRIL 27, 2020

Sign up to this webinar Webinar April 30, 2020. Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. Representing the different roles of marketers, each marketing pro shares their perspectives on how to use ABM at work.

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Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Engagio

MAY 14, 2021

According to Salesforce, in State of the Connected Customer, Fourth Edition (2020), 85 percent of business buyers say that the experience a company provides is as important as its products or services, and 57 percent have stopped buying from a company because a competitor provided a better experience.

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Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

6sense

OCTOBER 1, 2021

The events of 2020 brought significant disruption and change to B2B revenue teams. Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel. But it also sparked creative adaptation, innovation and increased adoption of ABM platforms. Here are five key takeaways from the event: 1.

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