Inbox Insight

SEPTEMBER 10, 2020

For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. Reading time: 5 minutes.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. Target, engage, and influence the right B2B buyers with PureSyndication.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. Target, engage, and influence the right B2B buyers with PureSyndication.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. Target, engage, and influence the right B2B buyers with PureSyndication.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Marketing Insider Group

AUGUST 10, 2020

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts.

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech Advisor

JANUARY 3, 2020

Going into 2020, marketers are seeking a more complete view of their audience. The opportunity for improved visibility is here, and many are beginning to demand it. As such, expect to see the following shifts take place in 2020: 1. In 2020, expect behavioral metrics like a Brand Intender Rate to show up in more campaign reports.

Multi-Touch Attribution 70

Multi-Touch Attribution Paid Search Agency Advertising Agencies Funnel Advertising 70

Metadata

SEPTEMBER 1, 2020

2, 2020 — Metadata.io, the autonomous demand generation company, today announced it was named in the top leadership position in the G2 Summer 2020 Grid® Report for Account-Based Advertising Software. Vendors in both reports are ranked by customer satisfaction and market presence.

Software 52

Software Marketing Analytics Tools Advertisements Advertising 52

Martech Advisor

NOVEMBER 15, 2019

The top 10 trends in Sales Tech for 2019 – 2020. Like the latter, sales tech has been growing steadily in both - the number of categories, the number of tools and vendors within each category, and the overall adoption of more categories and tools by users. Demand gen still leads over value creation and retention.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Inbox Insight

JULY 28, 2020

Together with our recent survey panel, we aim to answer an important question on every tech marketer’s mind – “What do IT buyers care about in 2020?”. This means that vendors need to be one step ahead, embedding relationship building techniques early on and delivering content for future purchases. appeared first on Inbox Insight.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Vision Edge Marketing

DECEMBER 15, 2020

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Even so, according to the Demand Gen Report, 2020 B2B Buyer Behavior Study, the purchase cycle is lengthening, not shortening, with 77% of buyers spending more time conducting research prior to purchase.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. While we may not be fortune tellers, here’s what our experts strongly believe will take the front seat when it comes to B2B events in 2020. Trend #1 – Personalization. Trend #1 – Personalization.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Webbiquity

MAY 3, 2022

Demand for podcasts has also increased. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

DECEMBER 5, 2023

of every dollar that enters a demand-side platform (DSP) reaches a consumer. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 Where does it go?

Studies 95

Studies Paid Search Agency Ads Correlation 95

KoMarketing Associates

JULY 6, 2020

NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers. B2B content marketers are constantly producing new assets to resonate with their target audience.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Fast forward to 2020 and the landscape has seen a 4,500%+ increase in solutions now available to marketers.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Metadata

JULY 29, 2020

As we talked about in the last post , I’m proposing a new way to think about account-based marketing (ABM) and how it relates to Demand Generation for 2020. You Need Engagement AND Demand Marketers are still left with a problem. You need programs and technology focused on the demand generation side of your funnel.

Demand Generation 75

Demand Generation Account Based Marketing ABM Demand 75

B2BMarketing.net

APRIL 16, 2024

And that B2B customers are significantly more emotionally bonded to their vendors and service providers than consumers , according to studies by Google and CEB. Realizing the full benefits of synthetic data in market research demands specific, advanced analytical skills that lie in the realm of data science. billion in 2023 to $2.1

Brand Identity 45

Brand Identity Branding B2B Ethics 45

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. The more pitfalls you can avoid as you plan a B2B demand strategy, the better.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

B2BMarketing.net

APRIL 16, 2024

And that B2B customers are significantly more emotionally bonded to their vendors and service providers than consumers , according to studies by Google and CEB. Realizing the full benefits of synthetic data in market research demands specific, advanced analytical skills that lie in the realm of data science. billion in 2023 to $2.1

Ethics 52

Ethics Brand Identity Branding B2B 52

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. While we may not be fortune tellers, here’s what our experts strongly believe will take the front seat when it comes to B2B events in 2020. Trend #1 – Personalization. Trend #1 – Personalization.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

PathFactory

MARCH 12, 2020

Early 2020 has seen no shortage of this with many industry events being cancelled, forcing marketers to quickly pivot and adapt their demand plans. Evan Doyle, award-winning Demand Generation Manager at PathFactory, packages up content for both webinar promotion and follow-up. If there’s any constant in marketing, it’s change.

Demand 52

Demand Tactics Work Management Marketing Management 52

DealSignal

NOVEMBER 3, 2020

When 2020 began, we had no idea what the year had in store. It’s a secret weapon most sales and demand gen leaders aren’t maximizing. We all know that certain businesses, such as transportation and logistics, are seeing increased demand during the pandemic. Conferences have been cancelled. Networking events have gone virtual.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Zoominfo

APRIL 24, 2020

Over a jarring two day stretch, the World Health Organization (WHO) officially declared COVID-19 a global pandemic , and a day after that, it was declared a national emergency in the US on the same day the NBA suspended their 2020 season. Risk Management with Vendors. Less revenue means organizations have to balance the books.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Martech

OCTOBER 21, 2021

businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. Vendors offer DNI by call source, online session or URL. Native social analytics integration.

Enterprise Management 100

Enterprise Management Marketing Automation Services Marketing Management Analytics 100

Metadata

OCTOBER 6, 2020

Metadata named the Top Leader in multiple reports of the Account-Based Advertising category for the first time, proving the ABM market is shifting towards demand technologies San Francisco, CA, Oct. Huge Year for Metadata 2020 is a banner year for the company, with an oversubscribed Series A round last month and recently ranked as No.

Marketing Analytics Tools 90

Marketing Analytics Tools Advertisements Advertising Customer Satisfaction 90

Biznology

JANUARY 10, 2022

We also predict that the minimum wage / living wage issue and demands from organized labor will continue to be top issues that C-suite leaders and boards will need to face, and hope that this draws new attention and action to the too-long-ignored issue of CEO compensation and the inequity with employees’ and workers’ pay. Remain resilient .

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. Demand Metric Report, 2020. Demand Metric Report, 2020. And if there’s a very specialized requirement your company has, can the vendor build it for you? How will the vendor support you once you’re live?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

chiefmartech

AUGUST 16, 2023

2020 was clearly a year of enormous disruption in martech — and everything else, for that matter. The mad rush to all-digital transformation in the first year of the pandemic coincided with the zeinth of massive martech investments from VCs, a perfect storm of surging supply and demand. This year, that rate dropped to just 11%.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. With the industry growing faster than ever, 2020 promises some exciting marketing technology developments. Moving into 2020, both mobile and voice search will continue to expand.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Zoominfo

MAY 6, 2020

The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software. Web conferencing has grown 87% since the beginning of 2020. Was it the Marketing? .

Work Management 207

Work Management Marketing Management Video Marketing Zoominfo 207

PathFactory

FEBRUARY 1, 2023

“This is a good reminder that in B2B software, your solution is only part of what you’re offering; that’s why we pride ourselves on being seen as a partner, as opposed to a vendor, in the eyes of our customers.” Manager Demand Generation, Contentsquare PathFactory is proud to create products that inspire such gracious feedback from users.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? ADOPTING ENTERPRISE DEMAND PROCESS. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Martech

JANUARY 6, 2022

The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling. Along with the rest of the in-person event eco-system, Splash began a pivot to virtual in Spring of 2020. Splash Studio almost looks like an offering from a virtual-first event and lead gen vendor like ON24.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Lead Gen Aggregators 100

chiefmartech

FEBRUARY 8, 2021

A month later, I wrote What if 1,000+ marketing technology vendors were the new normal? What about the demand side? And 2020 gave us quite a crash-course in digital selling. which seemed outlandish to most people at the time. But that’s mostly a supply-side view. Why are sales teams suddenly embracing so many new apps?

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

ClickZ

FEBRUARY 13, 2020

30-second summary: Customer Data Platforms are one of the hottest martech solutions of 2020. The number of CDP vendors is large and growing larger with every industry report. User reviews can be a source of truth when searching for a vendor. Chiefmartec puts the number of vendors at somewhere above 7,400. The takeaway?

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101