The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Televerde

APRIL 30, 2020

EST. PHOENIX, AZ – April 30, 2020 – COVID-19 is changing the business landscape. Enter Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, to help companies solve these complex challenges. Registration: [link].

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Every year, Demand Gen releases their Account-Based Marketing (ABM) Benchmark Survey report.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. In 2020, that figure was down to 47%. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. This may cause a positive culture shift in B2B organizations. Everyone’s happy.”

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

PathFactory

MAY 31, 2021

As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. The post Content Intelligence Is Crucial For Keeping Up With B2B Buyer Demands appeared first on PathFactory. So how does content intelligence actually work? Click here to register!

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Martech

DECEMBER 7, 2021

This reminds me of the clear message which went around B2B marketing in 2020, when some brands were faced with skyrocketing demand for their products or services (for example, anything relevant to remote working), while other pipelines suddenly dried up. Shweta Argawal , Director, Global Corporate Communications, Forrester.

Forrester 96

Forrester Account Based Marketing ABM Paid Search Agency 96

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. It’s always an important moment for the sales enablement space, and 2020 is no different. This year, Forrester redefined how it evaluates sales enablement.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Forrester 69

Content4Demand

JANUARY 10, 2020

When: February 24-26 Where: Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch Scottsdale, AZ There are so many reasons to put B2BMX at the top of your “must attend” list, including six tracks that cover content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. B2B Marketing USA Ignite 2020.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Conductor

JUNE 4, 2020

With that, I give you the written edition of C3 2020 SEO Tips & Tricks hosted by Stephan Bajaio and Patrick Reinhart : Know Your Audience. #1 1 Duane Forrester , VP Industry Insights at Yext. 11 Duane Forrester , VP Industry Insights at Yext. Google search console can be used to measure search demand for your brand.

SEO 64

SEO Tips SERP Forrester 64

Martech Advisor

DECEMBER 20, 2019

Is this positive streak going to continue in 2020? Apart from fraud detection in programmatic ads, there are several applications of blockchain in marketing, which could transform how brands operate in 2020. Payments and rewards startup, Radpay , hopes to take this technology mainstream in 2020. It recently completed a $1.2

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. The more pitfalls you can avoid as you plan a B2B demand strategy, the better.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Sana Commerce

JANUARY 5, 2023

According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. Change is inevitable with this increased demand for online purchasing channels and the fact that 94% of manufacturers say that they will change their market strategy despite the economic uncertainty.

Trends 98

Trends Digital Transformation Forrester Order 98

KoMarketing Associates

FEBRUARY 13, 2020

There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020. This is why 25% of customer experience leaders and 23% of mainstream marketers will be focused on targeting and personalization in 2020. 5 B2B Marketing Best Practices You Can’t Ignore.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Adobe Experience Cloud Blog

JULY 22, 2021

It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1 st party dataset. With it, you can finally prove and improve the impact of marketing.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020.

Account Based Marketing 79

Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Forrester/SiriusDecisions has noted the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Allocadia

APRIL 14, 2020

By now, we’ve all accepted that 2020 will be very different in terms of budget, campaigns, and ROI. In good times, you want a best-in-class solution; in the midst of a crisis, the situation demands it. . Forrester describes MRM as the central nervous system for marketing operations: it connects planning to execution.

Resource Management 59

Resource Management Class Work Management Marketing Management 59

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form. appeared first on Content4Demand.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Conversica

JUNE 8, 2021

Growth fueled by the COVID-driven demand for greater productivity and performance out of resource-strapped revenue teams, Conversica launches new conversational solutions to drive better customer engagement and revenue acceleration. COVID-19 served as a forcing function for digital transformation in 2020. conversica@merrittgrp.com.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Various dates through 2020 in 23 major cities across the USA. Various dates through 2020 at locations throughout the US, Europe, Australia, and Asia. February 19-20 2020, San Jose, CA and November 11-12, NYC. Digital Summits. Digitalsummit.com. 3XE Conversion & UX.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. At the same time as marketers are dealing with these challenges, customer demands continue to increase. Building more meaningful relationships. Increased relevance with AI.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D.,

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

nDash

JULY 22, 2021

While some businesses have seen a shift from brick and mortar to supporting ecommerce sales, others have struggled with adapting to meet those demands. Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. What does this say about the freelance world?

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Ledger Bennett

JANUARY 9, 2022

Zuora estimated a total addressable market of $102 billion from 2016-2020. Companies have to constantly interact and make their customers happy to create demand for their services. According to Forrester a company must become customer obsessed in order to successfully transfer to a subscription business model.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

6sense

SEPTEMBER 15, 2020

The $40 million in funding 6sense secured from Insight Partners in January, combined with its recognition as a Leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, have helped the company separate from the competitive landscape, fuel record hiring, and deliver on its aggressive product roadmap.

Lead Ranking 62

Lead Ranking Cold Calling Advertising Agencies Forrester 62

Top Rank Marketing

AUGUST 30, 2023

Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo. It can often feel like we’re all being asked to build, ship, publish, or launch the next great program, experience or campaign to attract more demand. And THEN you can go build your brilliant demand campaigns.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Sana Commerce

JANUARY 5, 2023

According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. Change is inevitable with this increased demand for online purchasing channels and the fact that 94% of manufacturers say that they will change their market strategy despite the economic uncertainty.

Trends 52

Trends Digital Transformation Forrester Order 52

Martech

FEBRUARY 4, 2022

We’re moving away from that traditional demand generation linear funnel and more to an account-based marketing structure, where marketing, sales, and customer success are working together in concert.”. Source: Auseh Britt. One of the things that we learned in this report was that B2B has been evolving over the last several years,” Britt said.

Account Based Marketing 116

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 116

KoMarketing Associates

MAY 30, 2017

Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr. This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” In the meantime, the feature also provides Saks with critical information that allows the company to anticipate product demand and push Wishlist-adjacent products to online customers.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You can accurately approach your customers after you understand their demands and which channels they use. billion from 2020 to 2025.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118