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How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Knowing and understanding your customers is critical to the success of this strategy.

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Report: Marketers Remain Focused on Personalizing the Customer Experience in 2020

KoMarketing Associates

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement. Marketers’ Focus on the Customer Experience.

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Report: Marketers Already Focusing on Delivering a Better Customer Experience in 2020

KoMarketing Associates

As marketers look ahead to the coming months, new research suggests that they will be focused on providing a personalized, unique customer experience to their prospects. About 20% of CX leaders and 27% of mainstream marketers also stated that customer journey management will be a top priority at their company this year.

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62% of Marketers are Now Making Customer Retention a Top Priority for 2020

KoMarketing Associates

Customer retention hasn’t always been a top priority for marketers, but new research shows that they are now leaning more toward this goal over customer acquisition. About 31% said that they are prioritized at the same level, and just 7% stated that customer retention is a lower priority than customer acquisition.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

For example, nobody could have predicted how 2020 would change the face of marketing. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. So let’s check out these 5 trends for the future of marketing in 2020. Integrated Online-Offline Customer Experience.

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6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. B2B marketers need to be really intentional about creating well-integrated tech stacks that create seamless omnichannel experiences for today’s sophisticated customer.”. Here’s to another exciting year!

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

According to Forrester, 74% of customers choose the vendor that's first to provide them with new value and insights. January 29th, 2020 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT How have your sales and marketing teams aligned to deliver that value before your competition?

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The Retailer’s Playbook for Customer Acquisition

The economic disruption of 2020 has left retailers facing a host of barriers to growth. Now more than ever – one need remains consistent: a successful customer acquisition program.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

As pervasive as these myths were, 2020 swiftly kicked them all out the door. What the future of work looks like for customer-facing organizations and teams. There are many myths surrounding the idea of remote work: it will cause laziness, procrastination, ineffective communication, lack of motivation, and employee burnout.