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What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. 4: Making it multi-channel. billion in 2022 ( Statista ). The nine largest U.S.

Advertising Agencies 115
Advertising Agencies Paid Content Cost Per Thousand Advertisements 115
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I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

OCTOBER 1, 2019

As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 85
Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85
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