Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). In the U.S., 3: Essential metrics.

Advertising Agencies 108

Advertising Agencies Paid Content Cost Per Thousand Advertisements 108

Liveintent

JUNE 15, 2021

” “In 2020, we were able to take advantage of really cost-effective and efficient media, but we’re starting to see the pendulum come back now,” said SimpleHealth’s SVP of marketing, Rico Macaraeg. Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

QuanticMind

NOVEMBER 2, 2018

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. percent and 35.1 percent respectively.

Amazon 40

Amazon Advertisements Advertising Emarketing 40

Digilant

JULY 22, 2021

It will come as no surprise that eMarketer found sales/revenue to be the leading marketing KPI (key performance indicator) for brand marketers in 2020. . In 2020, advertisers agreed that display ads were in the top four for most essential channels for accomplishing their goals (falling only behind video, search, and social). .

Display 52

Display Advertisements Advertising Cost Per Click 52

Directive Agency

DECEMBER 11, 2018

according to eMarketer , while TV ad spend continues to fall. In 2018, the average firm was expected to allocate 42% of their marketing budget to online initiatives , and this rate looks to grow to 45% by 2020. How much is the cost per click (CPC) for the keywords we want? What is the CPC for Your Desired Keywords?

Paid Search Agency 40

Paid Search Agency Budget Programs Cost Per Click Allocation 40

Outbrain

MARCH 31, 2021

eMarketer ). Native spend on mobile more than doubled between 2018 and 2020, reaching $45 billion in the US. eMarketer ). eMarketer ). lower average CPC than campaigns running six months or less. Mobile-specific spend makes up half of the total affiliate spending, though it drives 65% of clicks at a 48% lower CPC.

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Webbiquity

DECEMBER 1, 2015

But social media is not effective at directly driving purchases — it accounts for just 1% of e-commerce sales, compared to 16% for email and 17% for CPC. By 2020, it’s projected brands will spend a whopping $27 billion on social media. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Social Media 100

Social Media Stats Media Emarketing 100