KoMarketing Associates

JANUARY 28, 2021

Gartner conducted the “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) were forced to decrease their martech budget as a result of COVID-19.

Spending 260

Spending Work Management B2B Marketing Management 260

Hubspot

SEPTEMBER 23, 2020

To help you make the case for co-marketing, here’s a list of 20 statistics that prove why you should consider this strategy in 2020. 20 Co-Marketing Stats to Know in 2020. The State of Co-Marketing in 2020. 84% of vendors with brand partners offer money to those partners for co-marketing expenses. HubSpot, 2020 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Inbox Insight

SEPTEMBER 10, 2020

For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. Reading time: 5 minutes.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Aberdeen

MAY 25, 2021

In the research report Why Adopt Virtual Patching vs. Vendor Patching for Enterprise Software Security? , I wrote about the never-ending, inevitably unsuccessful hamster wheel of a traditional, vendor patch-oriented approach to security for enterprise databases and applications. Roughly half of these are due to vendor risk (i.e.,

Vendors 52

Vendors Software Analysis Research 52

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. While we may not be fortune tellers, here’s what our experts strongly believe will take the front seat when it comes to B2B events in 2020. Trend #1 – Personalization. Trend #4 – Rise of AI/VR/AR.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Martech Advisor

JANUARY 31, 2020

In 2020, many of the same platforms and tools used by the largest companies will also be available to smaller entrepreneurs. Learn More: How to Improve E-Commerce Consumer Experience in 2020. But in 2020, many of the same platforms and tools used by the largest companies will also be available to smaller entrepreneurs.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Paid Search Agency 65

Zoominfo

JUNE 27, 2022

When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. or “what is your cost per contact?” often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech Advisor

JANUARY 14, 2020

The Entertainment Capital of the World, Las Vegas, hosted CES 2020 – one of the world's largest tech shows, this month. What better way to kickstart 2020? CES 2020 showcased over 20,000 product and service innovations in the world of tech. — CES (@CES) January 13, 2020. CES Roundup Video on Twitter.

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

DECEMBER 5, 2023

Dig deeper: Bid shading costing advertisers $6.6 It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023. Other findings of the study include: MFA supply is growing.

Studies 92

Studies Paid Search Agency Ads Correlation 92

Webbiquity

SEPTEMBER 28, 2020

B2B ecommerce was already expanding rapidly coming into 2020, but COVID-19 has only accelerated the trend. You should not employ vendor-supplier defaults for safety parameters, such as system passwords. How much does PCI compliance cost? You must ensure that this scan is completed with a PCI SSC Approved Scanning Vendor.

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

Metadata

SEPTEMBER 1, 2020

2, 2020 — Metadata.io, the autonomous demand generation company, today announced it was named in the top leadership position in the G2 Summer 2020 Grid® Report for Account-Based Advertising Software. Vendors in both reports are ranked by customer satisfaction and market presence. Drive outcomes today at [link].

Software 52

Software Marketing Analytics Tools Advertisements Advertising 52

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. While we may not be fortune tellers, here’s what our experts strongly believe will take the front seat when it comes to B2B events in 2020. Trend #1 – Personalization. Trend #4 – Rise of AI/VR/AR.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

chiefmartech

AUGUST 16, 2023

2020 was clearly a year of enormous disruption in martech — and everything else, for that matter. For instance, in 2020, CMS systems were being replaced at rate of 41%. Having run the survey for the past four years, this longitudinal dataset offers unique insight into the “churn” of martech stacks and staff.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. In the second half of 2020, Demandbase added more IPs, cookies, and first-party data signals that allowed for a +15% increased match rate. Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business.

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

Moz

NOVEMBER 2, 2020

In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. In 2020, AmEx is placing special emphasis on shopping locally to help SMBs remain viable amid the challenges of the public health emergency. There’s never been a better year for local vendors to re-envision themselves as heroic community educators.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

DealSignal

NOVEMBER 3, 2020

When 2020 began, we had no idea what the year had in store. If your CRM or automation tools charge you per record, then you’re paying unnecessary costs for outdated information. Vendors like Bombora have the largest content ecosystem and classically the largest visibility of intent across the US, and possibly the world.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

TrustRadius Marketing

DECEMBER 10, 2019

Costs associated with middlemen department stores, and the rent and upkeep that comes along with a physical storefront, disappear for online-only DTC businesses. Looking ahead to 2020, here’s a rundown of 8 ecommerce trends to watch as they continue to unfold: . billion, in 2020. billion, in 2020.

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52

Navigate the Channel

MAY 22, 2023

e-commerce sites in 2020, according to Statista. In a 2020 survey, one of the largest enterprise-level content management systems (CMS), Optimizely (previously Episerver) found Amazon was perceived less as a threat and more as an opportunity—and in many cases as both. Amazon Business’ sales accounted for 1.4

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

ClickZ

SEPTEMBER 16, 2020

The growth in marketing technology, from 150 tools in 2011 to over 8,000 tools in 2020, is mind blowing. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. In addition, technology projects run more efficiently and at lower cost when there is robust strategic planning.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Martech Series ). Martech Series ). Digital Media Stream ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

PureB2B

MAY 30, 2022

While you might decide to purchase email marketing lists, the act of sending an email costs you nothing by itself. Only buy from data vendors that give you LOTS of data. The post B2B Email Marketing: 7 Best Practices to implement in 2020 appeared first on DemandScience. Profile selection for custom lists is a must.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. They want to lower overhead costs. When it comes to healthcare b2b marketing content, less is more.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

ANNUITAS

NOVEMBER 15, 2021

However, almost a full third of decision makers say the approach is less effective than what sellers had going pre-2020. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). Increased opportunity/lead cost efficiency. ANNUITAS Research interviewee.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. We had our strongest year in 2020 and attribute our momentum growth to the demand in the market and the shift in the industry around demand generation technologies for B2B marketers.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. In the second half of 2020, Demandbase added more IPs, cookies, and first-party data signals that allowed for a +15% increased match rate. Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business.

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

MarketJoy

NOVEMBER 26, 2019

According to one survey conducted by Demand Gen, 93% of B2B buyers say they value vendors who demonstrate experience of and knowledge in the industry—but industry insight alone isn’t enough unless you can apply that expertise to the prospect’s business challenges. Master the art of persuasion. Always end the conversation on a positive note.

B2B Sales 59

B2B Sales B2B Buying Cycle Sales Cycle 59

Martech

AUGUST 19, 2022

In both instances, it’s primarily driven by the cost of rework caused by taking the easy road to a “now” outcome instead of using a more reasonable approach that might take longer. Inadequate vendor/product due diligence. Technical requirements for integration. Rushing to solve the problem du jour. Poor leadership.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Marketing Budget 107

Martech

JUNE 22, 2022

Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. There are many reasons marketing technology fails to deliver on its promise.

Work Management 105

Work Management Marketing Automation Services Marketing Management Vendors 105

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. The goal: Your organization is not just a vendor but a valuable partner.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Metadata

OCTOBER 6, 2020

7, 2020 — Metadata.io , the autonomous demand generation platform, today announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. 233 in the 2020 Inc.

Marketing Analytics Tools 90

Marketing Analytics Tools Advertisements Advertising Customer Satisfaction 90

Adobe Experience Cloud Blog

JULY 22, 2021

Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. Sometimes not investing in the right tools can cost you a lot more in the end. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain?

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. Year founded: January 2020. We started VII Events to build a more efficient, cost-effective way. The Company. The Inspiration.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98