Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. It’s 2020 and Millennials have already peaked as a percentage of the adult population, making up just over 40% of the global population.

Trends 342

Trends Planning Enterprise Management Paid Search Agency 342

KoMarketing Associates

DECEMBER 17, 2019

It’s that time of year again: As 2019 comes to a close, marketing teams are gearing up to outline their 2020 strategy. What are other companies doing that you can integrate into your content program? In this post, we’ve highlighted 7 tips and 13+ statistics from the content industry to guide your strategy in 2020.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

SEPTEMBER 29, 2020

Despite all the challenges of 2020, B2B digital advertising is doing great. COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. It is expected to come through 2020 with 5.9%

Paid Content 296

Paid Content Spending Advertisements Advertising 296

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

Trends 260

Trends Marketing AI Co-Registration Merchandising 260

Marketing Insider Group

DECEMBER 12, 2019

Content marketing and data were two recurring and prominent themes, with over 70% of predictions participants citing data or analytics as a key driver of evaluating content, customer experiences and overall strategies for the coming year. Omni-channel and email marketing were also re-emerging topics from previous years.

CMO 181

CMO Allocation Personalization Budget Programs 181

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Have the tools in your marketing technology matrix kept up? Video Editing.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Content Marketing Institute

OCTOBER 15, 2020

The top winners of the 2020 Content Marketing Awards were announced this week. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year. Learn about the Project of the Year winner and finalists.

Content Marketing 129

Content Marketing Paid Search Agency Advertising Agencies Content 129

Parse.ly

MARCH 18, 2021

The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout the year. Table of Contents. Top Categories 2019-2020. Referral Sources 2019-2020.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Brandpoint

OCTOBER 12, 2020

The 2020 elections are contentious, and take up more than just the political sections of news publications. So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies. A: Yes, media outlets are actively searching for MATs and sponsored content.

PR 139

PR Distribution Paid Search Agency Content 139

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. So, if your content appears on the second page, most people won’t even see it and even if you secure a first-page position, it won’t directly guarantee conversions.

Trends 92

Trends Content Marketing Content Curation 92

Biznology

FEBRUARY 10, 2021

We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? Successful companies will be those that organize superior online meetings and follow up consistently with valuable digital content. The post 2020 Reflections, Predictions and Prognostications appeared first on Biznology.

Paid Search Agency 129

Paid Search Agency Consulting Demand Video Marketing 129

Biznology

DECEMBER 17, 2020

Gary Skidmore reinvented Aberdeen into a data-driven content marketing powerhouse and sold it to Spiceworks Ziff Davis just last month. This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. A tough year in B2B marketing, to be sure.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Content Marketing Institute

SEPTEMBER 24, 2020

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

Content Marketing 99

Content Marketing Content Paid Search Agency Marketing 99

Search Engine Journal

FEBRUARY 12, 2020

Use these tips and tricks to create high-value, high-converting content that gets your website noticed online. The post 10 Tips for Mastering Your SEO Content in 2020 via @seocopychick appeared first on Search Engine Journal.

SEO 139

SEO Tips Content Marketing Websites 139

Magisto

SEPTEMBER 24, 2020

With fall in full swing, folks are looking for trends, tips, and styles to elevate their content. Our fall content for 2020 includes everything from festive fall footage and color palette inspo, to customizable templates and stickers. Get ahead on content planning and never miss a moment! That’s where we come in!

Template 91

Template Content Copyright Buzz 91

Adobe Experience Cloud Blog

JUNE 2, 2020

Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. Taking an outside-in approach to your content and your event will have your boss’ boss singing your praise. You want the content you’re spending weeks and weeks developing to be seen, so make it consumable.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

Content Marketing Institute

DECEMBER 10, 2019

How do you evolve your programs for success in 2020? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. 90 Content Marketing Predictions for 2020 appeared first on Content Marketing Institute. What changes are rushing in (and out)?

Content Marketing 106

Content Marketing Content Paid Search Agency Marketing 106

Search Engine Journal

OCTOBER 15, 2019

Here are 5 of the best content trends you should start applying to your content marketing strategy. The post 5 Big Content Trends for 2020 via @JuliaEMcCoy appeared first on Search Engine Journal.

Trends 111

Trends Content Search Marketing Marketing & Strategy 111

DivvyHQ

MAY 14, 2020

Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing. Learn more in our 2020 Guide to Content Marketing for Nonprofits.

Content Marketing 88

Content Marketing Planning Content Marketing & Strategy 88

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. The critical needs for businesses.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Oktopost

JANUARY 6, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr.

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. 3: Brands with a solid ecommerce and digital foundations did well in 2020. 4: Agility was a huge challenge in 2020.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Sprout Social

AUGUST 25, 2020

As part of these ongoing efforts, Twitter proactively verified all candidates running in 2020 congressional and gubernatorial party primaries. — Twitter Support (@TwitterSupport) March 21, 2020. — Twitter Public Policy (@Policy) January 29, 2020. New account labels in 2020. pic.twitter.com/RrDypu08YZ.

Twitter 138

Twitter Ideal Customer Profiles Profiling Guidelines 138

Launch Marketing

DECEMBER 16, 2020

For everyone, 2020 was a year of immense challenge, change and the unexpected. To help put marketing efforts of this past year in perspective, we give you a look at some of our top content pieces of 2020. In 2020, virtual events rose in popularity across all industries, especially within B2B organizations.

B2B Marketing 62

B2B Marketing B2B Marketing & Strategy Content 62

Content Marketing Institute

OCTOBER 22, 2019

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.

Peer-to-peer 106

Peer-to-peer Research B2B Marketing Planning 106

BuzzSumo

JANUARY 15, 2020

The post 7 Video Content Marketing Strategies to Skyrocket Engagement: 2020 appeared first on BuzzSumo.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Video Marketing Content Marketing 124

Seismic

MARCH 24, 2020

A hot topic in today’s content marketing world is cultivating content that optimizes the buyer experience at each stage – awareness, consideration, and decision. Around one-third of enterprise marketers report their organization is extremely or very successful with its overall content marketing approach.

Top of Funnel 66

Top of Funnel Content Marketing Paid Search Agency Content 66

Acrolinx

DECEMBER 21, 2020

Even though this unprecedented year has led to a new normal for most of us, here at Acrolinx we’re taking the time … Continue reading "Acrolinx Content Highlights of 2020". The post Acrolinx Content Highlights of 2020 appeared first on Acrolinx.

Content 52

Content Brand Identity Branding Content Marketing 52

Industrial Marketing Today

NOVEMBER 14, 2019

The original post %The State of Manufacturing Content Marketing 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Manufacturing content marketing has come a long way since it is early years. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 68

Content Marketing Content Advertising Benchmark Customer Surveys 68

ClearVoice

DECEMBER 26, 2019

When it comes to online content, it can appear easy to build connections, but it is, in fact, harder. Plan proactively to avoid scrambling for content for last-minute participation. We’re here to help you with our #ClearVoice 2020 social media holiday calendar! Be prepared to engage online with your content as well as others.

Social Media 98

Social Media Media Ideal Customer Profiles Content 98

Vidyard

DECEMBER 10, 2020

KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Congratulations to all the 2020 Video in Business Award-winners and finalists who use video strategically to drive better business results. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Kapost

MARCH 31, 2020

How well are we as B2B marketers managing our content today? The post New Report: State of Content Operations 2020 appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. It’s a big question, and it involves a lot of nuance.

Content 71

Content Marketing Report B2B Marketing B2B 71

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020. 2020 B2B Marketing Trend #1: Email Marketing and Automation. Content is king.

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Marketing Budget Trends B2B Marketing Marketing Automation Services 128