Hinge Marketing

JANUARY 27, 2021

Over the last year, consulting firms have fought to stay afloat in the turbulence created by a global pandemic, an election cycle and waves of social change. Consulting firms of all stripes are re-examining their businesses in an effort to adapt to today’s unexpected challenges. . Research on target audiences is a priority of 2020.

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ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. A study co-sponsored by EY in 2020 revealed that 85% of participants have already implemented AI within their organizations and expect to use AI for new use cases in the coming years.

Marketing AI 145

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Marketing Insider Group

JANUARY 21, 2020

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. For example, if one of your goals is to improve SEO rankings, then you might decide to budget dollars for paid search ads, consulting services from an SEO firm, or specific technology tools that help you manage SEO efforts.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. In 2020, I opened my company as Founder/CEO/party-of-one, CJ Young Consulting, LLC.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Marketing Insider Group

JANUARY 21, 2020

I’ve already explained why I predict 2020 will be the year of the customer. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Marketing & Strategy 319

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Marketing Insider Group

DECEMBER 11, 2018

B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. The post 6 Variables Making Buyer Insights Driven Sales Transformation Critical By 2020 appeared first on Marketing Insider Group. B2B entities are finding it hard to let go and prepare for sales transformation in […].

B2B Sales 204

B2B Sales Consulting Training B2B Marketing 204

Marketing Insider Group

JUNE 22, 2020

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. Set up a quick consultation now. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group. Quick Takeaways. Check out our Content Builder Service. Get started today.

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Top of Funnel Buyer's Journey Trends Lead Scoring 288

Hubspot

APRIL 25, 2023

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

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Consulting Work Management Ad Building Marketing Management 59

Biznology

JANUARY 8, 2020

It’s hard to believe that we’re already in 2020—That means it’s time to predict what the new year will have in store for us! Below are a few predictions from Consultant Collective members. The post Prognostications, Predictions and Hot Topics for 2020 appeared first on Biznology. Happy New year!

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Biznology

DECEMBER 17, 2020

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. More B2B marketers making lemonade out of the lemons of 2020. The post The 10 Most Fascinating People in B2B Marketing in 2020 appeared first on Biznology.

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B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020. 2020 B2B Marketing Trend #1: Email Marketing and Automation. In fact, automated emails average 70.5%

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Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Marketing Insider Group

JANUARY 2, 2020

Set up a quick consultation, and I’ll send you a free PDF version of my books. The post Your Guide to Marketing Transformation in 2020 appeared first on Marketing Insider Group. Get started today and generate more traffic and leads for your business.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

Tony Zambito

OCTOBER 3, 2018

B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. However, what amplifies this call for insights-driven sales transformation are several variables that create urgency for transforming by 2020. By 2020, digital disruption will be affecting every major industry.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Biznology

FEBRUARY 4, 2021

Dana Look-Arimoto and NEWdOG Media|1/28/2021Season 1, Episode 23 – Look back at the year that was: 2020! 23 – BEST OF SETTLE SMARTER 2020 appeared first on Biznology. Interview excerpts feature some wonderful wisdom for tough times! EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz.

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Pam Didner

JANUARY 5, 2020

These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. . Feb 24-26, 2020 | Scottsdale, AZ | Website. Mar 12-13, 2020 | Portland, OR | Website. Unleash 2020. B2B Online.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Biznology

FEBRUARY 12, 2020

Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Here, Consultants Collective member Kevin Jordan shares some articles that look at the workforce in the upcoming years. ” “It’s nearly 2020, folks. Hiding from it means we can’t benefit from it.”

Work Management 104

Work Management Press Thought Leadership Demand 104

Unbounce

MARCH 2, 2020

To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. And SaaS marketers are getting better at all of the above in 2020. SaaS Landing Page Trends in 2020 [A Qualitative Look]. It’s no easy task. But it is possible. million conversions.

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Landing Pages Top of Funnel Work Management Sample 145

Biznology

FEBRUARY 26, 2020

Yet, even through the darkest times of the macro-economic crisis in Brazil that started at the same time I launched my own consultancy, the tech sector in Brazil continued to slowly blossom and grow. That followed the news of IBM’s involvement in the launch of a major AI research center in São Paulo in 2020.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Martech Advisor

JANUARY 3, 2020

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Let's look at a list of ten social media marketing books to read in 2020 to strengthen your digital marketing strategy. 10 Best Social Media Marketing Books to Read in 2020.

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Marketing Insider Group

MARCH 9, 2023

For instance, given the changes in digital media consumption in the past three years, data collected before 2020 is irrelevant at this point. Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance.

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Stats Advertising Agencies Paid Search Agency Work Management 284

Zoominfo

MAY 15, 2020

This data was pulled in January 2020. But this office was never going to have a female partner in her lifetime,” wrote Briefings Magazine, a publication of consulting firm Korn Ferry. “So COVID-19 has created drastic changes in employment, especially for women.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Oktopost

AUGUST 27, 2020

Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. billion by the end of 2020. So keeping these qualities in mind, meet are our top 10 B2B experts to follow in 2020 and beyond. Everyone’s an expert and an influencer nowadays. And everyone’s on social media. Need we say more?!

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B2B Guerilla Marketing Social Media Linkedin 125

Biznology

JANUARY 7, 2021

The post Episode #51: Our Best IC Expert Advice From 2020 appeared first on Biznology.

Best Practices 177

Best Practices Design Personalization Consulting 177

Envy

JANUARY 16, 2020

Here are our picks for the top 20 cybersecurity experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. David’s role as chief cloud strategy officer at Deloitte Consulting is just the tip of the iceberg. He’s committed to continuing education from both sides of the desk. Kevin Mitnick.

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Privacy Twitter Press Advertising Mediums 133

Biznology

JANUARY 22, 2020

Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. 2020 will see an explosion of people driving all-electric vehicles, which are essentially computers on wheels. All-Electric Vehicles.

Marketing AI 118

Marketing AI Storytelling Training Loyalty 118

Hinge Marketing

APRIL 20, 2020

That is the conclusion of the Hinge Research Institute’s newly released analysis and Executive Summary of the Accounting and Financial Services segment of their 2020 High Growth Study. Download the 2020 High Growth Study: Accounting & Financial Services Edition. That hurts. So, what else do the High Growth firms do differently?

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

Hinge Marketing

MARCH 8, 2021

2020 was simply an unforgettable year. . Somehow, in the midst of a tumultuous year like no other, nearly 38% of GovCon firms attained High Growth status in 2020. Figure 2: Government Contractor Firm Size Based on 2020 Revenue. We see more continuity in their answers from 2019 to 2020. . What are they doing differently?

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Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. On one hand, we have examined a dozen of these rankings published in 2019-2020 in order to see if some influencers/experts are unanimous, which is the case for some of them. To read to full bio: [link].

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Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

APRIL 20, 2022

Around the height of the pandemic, the cancellation rate was at 100% in the second quarter of 2020. Rising vaccination rates and continued robust economic activities bode well for the B2B exhibition industry,” said CEIR economist Dr. Allen Shaw, chief economist for Global Economic Consulting Associates, Inc.

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Marketing Report B2B Marketing Personalization B2B 261

Launch Marketing

DECEMBER 16, 2020

For everyone, 2020 was a year of immense challenge, change and the unexpected. To help put marketing efforts of this past year in perspective, we give you a look at some of our top content pieces of 2020. In 2020, virtual events rose in popularity across all industries, especially within B2B organizations.

B2B Marketing 62

B2B Marketing B2B Marketing & Strategy Content 62

Martech Advisor

JANUARY 31, 2020

We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. Today, we share eight books that every marketer should read in 2020, and why they are so highly recommended by industry professionals. Over to You: Staying Innovation-Ready in 2020.

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Paid Search Agency Marketing & Strategy CMO Case Study 92

Biznology

JANUARY 21, 2021

We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature executive coach and Consultants Collective member consultant, Dana Look-Arimoto. What makes you happy?

Ideal Customer Profiles 197

Ideal Customer Profiles Profiling Features Consulting 197

Hinge Marketing

JANUARY 29, 2020

FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. In our 2020 study, firms that generated a majority (66% or more) of leads from online sources grew 2x faster than firms that generated low levels of online leads. We found that relationship to remain true today.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Pam Didner

JANUARY 6, 2020

Are you contemplating more effective ways to support your sales team in 2020? Then you’ll want to join Pam Didner for B2B Marketing Webinar, Thursday, January 23, 2020 at 11:00 am Pacific Time and 2:00 pm Eastern Time. Pam Didner is a marketing consultant , author, and speaker. Have Questions? About Pam Didner.

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Webinar Metrics Account Based Marketing Paid Search Agency B2B Sales 82

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. The post Summer 2020 Release: Introducing Seismic Interactive Content appeared first on Seismic.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Meerkat Marketing

APRIL 24, 2020

Our President Kyle Turk, has recently been published by Rubicly, a B2B content marketing resource site, as one of 150 marketers to follow in 2020 to be creatively inspired. The post Kyle Turk Listed in 150 Marketers to Follow in 2020 appeared first on Meerkat Marketing | Ottawa Creative Marketing Consultants.

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