Stevens & Tate

MARCH 2, 2020

Top 10 Marketing Trends to Watch for in 2020. 6 Social Media Trends To Follow in 2020. B2B buyers consume an average of 13 content pieces before deciding on a vendor. It also shows how critical the vendor website is in the buying process. The survey included a relatively small pool of CMO consultants.

Trends 59

Trends Planning Paid Search Agency ROAS 59

ClickZ

AUGUST 22, 2020

30-second summary: As holiday shopping season inches closer ecommerce prepares for the biggest opportunities in 2020. The global pandemic and its domino effect will fail to dampen the 2020 holiday spirit. As of 2020, 2 in 3 shoppers have increased their online shopping. of consumers shop with more brands as compared to 2019.

eCommerce 126

eCommerce Trends Business Social Media 126

ClickZ

NOVEMBER 28, 2019

We will continue to see a lot of discussion and insights around trust, and it will be one of the major trends for 2020. ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward. “Acoustic is the science of sound.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

nDash

AUGUST 6, 2019

In case you didn’t read 19 Content Marketing Conferences to Attend In 2019 and missed some of these events, we’ve compiled an updated list of upcoming fall 2019 and early 2020 conferences that you should check out! Those who attend have the opportunity to meet some of the best marketers around the world and get in touch with new vendors.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Martech

AUGUST 19, 2022

Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Today, with the cloud, data-driven marketing, mobile, e-commerce, cybersecurity, and untethered consumers who move faster than every brand they engage with, CMOs often spend more on technology than their CTO colleagues.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing Budget 108

chiefmartech

AUGUST 16, 2023

2020 was clearly a year of enormous disruption in martech — and everything else, for that matter. For instance, in 2020, CMS systems were being replaced at rate of 41%. One related data point from Gartner’s latest CMO Spend and Strategy Survey reports that the majority of CMOs are under pressure to cut martech spend.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Effects on the B2B buying process- We live in a peer-bound world. “We Expand Who in Your Organization Engages with Customers.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech Advisor

JANUARY 28, 2020

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Learn More: The 2020 Data Governance Guide for Beginners.

Privacy 99

Privacy Loyalty Work Management CPO 99

Martech

AUGUST 18, 2021

This was just one lesson from the last year and a half, but in 2020-2021, we learned and relearned it constantly. Neustar, the identity resolution vendor, has added a diagnostic tool to its Fabrick identity ecosystem, the data connectivity layer which supports Neustar’s marketing and other services. Tricia Gellman continues as CMO.

Work Management 125

Work Management Marketing Management Paid Search Agency Advertising Agencies 125

Martech

JULY 30, 2021

This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It As author Nassim Nicholas Taleb would have it , there’s “skin in the game.”. With partnerships, you have strength in numbers.

Advertising Agencies 110

Advertising Agencies Work Management Paid Search Agency Marketing Management 110

B2B Marketing Directions

JANUARY 24, 2021

The Marketing Data and Analytics Survey 2020 by Gartner Research was a survey of over 400 marketers. The Gartner survey results echo the findings of the February 2020 edition of The CMO Survey sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. of the time.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

ClickZ

SEPTEMBER 16, 2020

The growth in marketing technology, from 150 tools in 2011 to over 8,000 tools in 2020, is mind blowing. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. It is led by the CMO. Form the foundation for vendor RFPs and evaluations. Non-existent or deficient business case.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech Advisor

DECEMBER 16, 2019

1, 2020, companies must provide detailed disclosures about the personal information they have collected, sold and disclosed in the last twelve months. Discuss this with vendors and contractors who collect data on your behalf. Data Privacy Will be Paramount in 2020. You may need to modify contract terms to ensure data security.

Marketing Management 54

Marketing Management Planning Privacy Opt-out 54

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Why is it such a problem?

Work Management 109

Work Management Marketing Management Marketing Budget Budget Programs 109

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. What does marketing operations do?

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 116

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Dig deeper: Marketing collaboration and experimentation in action. “As

Enterprise Management 96

Enterprise Management Digital Experience Platform Organization Marketing Management 96

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But B2B vendors have moved more sales online as well.

CMO 205

CMO Gartner Budget Programs Spending 205

chiefmartech

OCTOBER 31, 2022

That’s down from 58% utilization in 2020. This generally isn’t the fault of martech vendors, even if it might make you feel better to blame them sometimes. Reading a recent report from data platform provider Adverity, What Is Shaping the CMO’s Roadmap?

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). That’s why it’s important to see it in action, both for a major global enterprise and for a regional media business, although of course a vendor conference will emphasize success stories.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Digital Experience Platform 92

Martech

JULY 22, 2021

According to Buchalter, the expansion of programmatic capabilities within OOH saw triple-digit growth for Place Exchange, even during the worst times in 2020. Former Salesforce CMO Buscemi joins Clari Board. And in the first four months of 2021, Place Exchange had already matched the sales of the previous year, he added.

Resource Management 108

Resource Management Enterprise Management Marketing Management Ad Exchange 108

Golden Spiral

JANUARY 22, 2021

As the quarantine began in spring 2020, we noticed a big pause. When developing your budget for 2020, it’s important to answer these questions: What is my company’s strategy? A percentage of your 2020 budget needs to be dedicated to experimenting. Where can a vendor lower cost, at least in the short term? Experiment.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

MARCH 14, 2022

In many cases, martech vendors will provide this service or introduce you to a partner. Integration – One of the most important criteria when selecting a marketing technology vendor is the availability of an Application Programming Interface (API) or native “connectors.”

Work Management 127

Work Management Marketing Management Paid Search Agency Planning 127

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. Soon after that, multiple vendors had released AI-driven upgrades (C) that provide bot-enabled responses to customer inquiries.

Advertising Agencies 104

Advertising Agencies Terms and Conditions Marketing & Strategy SMS 104

6sense

DECEMBER 8, 2021

The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Going forward, event producers should commit to “ensuring content tracks are not simply promotional pitches,” says CMO Coffee Talk member and Chief Revenue Officer of VanillaSoft Darryl Praill.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. As a long-time B2BMX participant, Pedowitz will also be moderating a CMO panel. While many conferences offer an opportunity to interact with vendors, B2BMX takes an integrated approach to showcase applications, according to Gaffney. 24-16, 2020 — are still available.

Case Study 54

Case Study Case Studies Studies Work Management 54

Hubspot

MARCH 27, 2014

According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 Sorofman describes these individuals as "digital CMOs," the folks who are leading corporate entities from their analog pasts to data-driven, cross-platform futures.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? Because B2B organizations often mistake go-to-market strategies as being a new launch.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

ClickZ

JANUARY 13, 2020

But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out? There are a ton of vendors in the market today and the problem consistently keeps getting worse, because for the buyer – they’re still operating and buying technology in silos.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. This is where a fractional CMO steps in, figuratively and often literally, into their business. Who We Are.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

6sense

AUGUST 28, 2021

The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Going forward, event producers should commit to “ensuring content tracks are not simply promotional pitches,” says CMO Coffee Talk member and Chief Revenue Officer of VanillaSoft Darryl Praill.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Contently

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. It seems this year every CMO is talking about the importance of empathy, authenticity, transparency, that sense of brand purpose in their marketing. We’ve seen 103 percent growth year over year.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114