Integrated B2B

FEBRUARY 3, 2020

While applauding these achievements, however, we also can’t help wondering how much stronger results companies similar to these could achieve if they adopted 10X sales and marketing practices! More systematic in their approach to key markets and accounts? Use of traditional marketing tools and approaches that limit scaleability.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Marketers need to create new opportunities for customer success.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5% What are Trigger Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? Types of B2B email marketing. B2B newsletters.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Ways to Excel Effective Lead Nurturing.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

SalesIntel

MAY 3, 2022

Marketing is a massive aspect of any business and directly impacts a company’s bottom line. The latest HubSpot Marketing Statistics report states that 75% of marketers regularly report how campaigns directly impact revenue. . After carefully analyzing your buyer’s needs, determine their buying cycle.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52

Televerde

NOVEMBER 2, 2020

Social media is thus a great place to connect with your consumers and nurture leads. ” This allows brands to turn their posts into shoppable posts from which customers can buy products in real time, shortening the buying cycle. In fact, influencer marketing can improve ROI by up to 600%. Contact us today.

Social Media 93

Social Media Media Sales Qualified Leads Advertising Agencies 93

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision. Read more on B2B Marketing in Martech Age.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. Marketers Will be Able to Tailor Their Messages According to Their Objective.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Valasys

NOVEMBER 25, 2019

Prologue: The use of B2B Videos marketing is one the rise. With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. According to a report by the Smart Insights, 83% of marketers believe that videos are becoming increasingly important.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Terminus

MARCH 23, 2021

Account-based marketing presupposes that leads are not the goal of the program. After all, it’s not called lead-based marketing. Rather than hoping someone fills out a form, modern go-to-market teams today focus on creating awareness and traffic. Are you supposed to give up leads?

Account Based Marketing 29

Account Based Marketing ABM Brand Identity Branding 29

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Read more on How Google’s May 2020 Core Update will Impact your Business Sustainability. Video content boosts organic SEO and helps marketers cultivate their brand resonance. Marketers can brand their video thumbnails to build brand recognition.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. They can even be used to open a live event to people who can’t be there.”.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Sharpspring

OCTOBER 12, 2017

You’ve heard it before: Marketing automation helps businesses grow. The New Age of Marketing . Gartner predicts that by 2020 a full 85% of consumers will manage their customer relationship without talking to a human. Growth-oriented brands use marketing automation to maximize on finite time, energy, and resources.

Small Business Marketing 45

Small Business Marketing Marketing Automation Services Marketing Automation Automation 45

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Consequently, the B2B marketers too, have started to optimize their SEO strategies to be featured in the voice searches of the prospects. Looking over voice search can be a major blunder for the B2B marketers.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. The B2B buyer’s journey is much longer and more complex than that of a general consumer. In 2020, the number of active Facebook users has skyrocketed to over 2.6 The problem? Let’s get started.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Valasys

MAY 27, 2020

In this blog, we have covered some of the highly effective SEO copywriting tips for you to discover and attract high-quality leads, engage them and nurture them further down and sales funnel and ultimately optimize the website conversions and the sales revenue. Get ready to explore! How do you Write Good SEO Content. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Martech Advisor

AUGUST 28, 2019

Pete Hoelscher, Acting CEO of IEEE GlobalSpec, provides research-based insight as to how trends in the industry will impact B2B marketers in 2020 in a piece entitled, “Five Industrial Marketing Trends that Will Matter in 2020. Trend #1: Email marketing continues to evolve. So what’s next for email?

Trends 101

Trends Marketing Budget Creation Planning Digital Transformation 101

Valasys

FEBRUARY 11, 2020

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 59

Digital Asset Management Enterprise Management CMS Development Work Management 59

ClickZ

JULY 27, 2020

They are: focusing on your needs over your audience’s needs, failing to tie it to the buying cycle, inconsistency, poor (or no) management, and the lack of a champion or leader. Each of these top problems is addressed using data from the Content Marketing Institute’s (CMI) 2020 report. 2: You don’t have a strategy. #3:

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Valasys

JUNE 26, 2020

Learn more How Customer Experience Management (CXM) will become smarter in 2020. Learn more Top 10 Ways B2B CRM Strategies Assist Marketing and Sales. All these steps lead to optimized customers’ experiences and promote customer loyalty. Learn more 9 Benefits of a CRM System in B2B Marketing & Sales.

Work Management 98

Work Management Marketing Management CRM Ideal Customer Profiles 98

Inbox Insight

JULY 7, 2020

trillion in 2020 and over $4 trillion by 2021. This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. But the B2B technology buying cycle is long and complex, and is rarely straight-forward. According to Gartner , global IT spending is set to be $3.9

Enterprise Management 99

Enterprise Management Work Management Marketing Management Research 99

Valasys

JULY 26, 2021

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

MARCH 19, 2020

Are you sticking to a content strategy impactful enough to engage the audiences and help you accomplish your marketing & sales goals? The problem starts when the common content marketing mistakes loop in. Not Employing Data-Driven Research: The modern age content marketing needs to be data-driven.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59