Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It is what the customer gets out of it. What is Customer Experience (CX)?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

LeanData

OCTOBER 5, 2021

The GTM processes might be complex, but the buyer journey has to be simple. Where there are inefficiencies in the customer journey, how best can people, processes and technology solve for experience? It’s also important to differentiate between a technology drought and drowning in technology.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

6sense

DECEMBER 10, 2021

Make your ABM practice more agile, effective and engaging by: Adding trending keywords based on new customer challenges and your differentiation . Segmenting and building journeys based on unique keyword clusters. Opportunities won increased 27% in first 3 quarters of 2021 vs. 2020. Catch the Wave. 6sense ads. And what happens?

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Leadspace

DECEMBER 15, 2020

According to Forrester , more ABM platforms are upgrading their features to enable users to: Select and prioritize target accounts. You definitely want to pay attention to this, especially with experts calling 2020 the year customer experience will surpass price and product as the main differentiator between B2B companies. .

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Martech Advisor

NOVEMBER 8, 2019

This article describes what omnichannel customer experience means, omnichannel buyer journeys across industries and; examples of brands that have nailed their omnichannel customer experience strategy. By this we mean that the brand recognizes them, serves them and helps them move forward purposefully in their customer journey.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66