KoMarketing Associates

DECEMBER 24, 2019

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

KoMarketing Associates

MAY 25, 2021

Linqia recently published “The State of Influencer Marketing 2021” report, and statistics suggest that back in 2020, the majority of marketers (48%) ran between one and five influencer marketing campaigns. That being said, most marketers (71%) said that they will be increasing their budget for influencer marketing in 2021.

Advertising Benchmark 186

Advertising Benchmark Statistics Marketing Tactics 186

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic. Marketing Budgets and the Impact of the Pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

KoMarketing Associates

NOVEMBER 24, 2020

Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% This brings the spend level, relative to revenue, up to pre-pandemic budgeting, where it held between 10.5% in 2018, 2019 and 2020. Let us know!

Marketing Budget 117

Marketing Budget Paid Search Agency Lock-In CMO 117

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. It’s 2020 and Millennials have already peaked as a percentage of the adult population, making up just over 40% of the global population.

Trends 342

Trends Planning Enterprise Management Paid Search Agency 342

ClickZ

NOVEMBER 1, 2019

Key findings include: 54% of marketers think martech budgets will increase next year. Many marketers (39%, the largest group) report spending 10-25% of their marketing budgets on martech. Are martech budgets increasing, decreasing, or static? The martech budget forecast looks positive over the next year.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% 29% of work outsourced to agencies has been brought in-house. . Why we care.

Gartner 121

Gartner Marketing Budget Budget Programs Allocation 121

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession. You get it.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Heinz Marketing

DECEMBER 9, 2020

This is why I rate 2020 as one of the best teachers: Optimizing resources: I’ve seen organizations making the best use of their resources. In the Spring, a lot of companies realized that budget is scarce and sales are dropping. Many leaders had to pivot their strategy to ensure their budgets were put to the best use.

Lock-In 141

Lock-In Paid Search Agency Budget Programs Cost 141

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. About 41% stated that they expect to see an increase in budget as they look to reach their primary goals. Turning to Content Marketing for Success.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

KoMarketing Associates

FEBRUARY 24, 2021

The Trade Desk recently published its “Measuring Success in Digital Advertising” report, and statistics found most marketers (80%) agree that their planning or budgeting process has been significantly impacted by the pandemic. Dentsu conducted its 2020 CMO Survey, and the results found that 24% of CMOs based in the U.S.

Planning 161

Planning CMO Statistics Custom Publishing 161

Marketing Insider Group

DECEMBER 12, 2019

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

CMO 181

CMO Allocation Personalization Budget Programs 181

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. Your budget should follow suit. Shifting Sales Budget. Reworking Marketing Budgets.

Budget Programs 56

Budget Programs Marketing Budget B2B Thought Leadership Allocation 56

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! We can learn from both.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

KoMarketing Associates

DECEMBER 17, 2019

It’s that time of year again: As 2019 comes to a close, marketing teams are gearing up to outline their 2020 strategy. In this post, we’ve highlighted 7 tips and 13+ statistics from the content industry to guide your strategy in 2020. In 2020, strive to make your content production more efficient. Source: ClearVoice.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

DECEMBER 18, 2019

Ascend2 recently published the “2020 Digital Marketing Plans Survey,” and statistics showed that the majority of marketers (54%) want to increase the amount of sales leads generated in the New Year. Turning to Video Marketing in 2020. Approximately 20% stated that they could potentially boost this budget by more than 10%.

Acquisitions 157

Acquisitions Planning Leads Lead 157

B2B Marketing Directions

AUGUST 15, 2021

Marketing Budgets Fall The "headline" finding of the Gartner research points to a significant decline in marketing budgets as a proportion of company revenue. Gartner found that the mean percentage of total company revenue allocated to marketing in 2021 is 6.4%, down from an average of 11% in 2020. in 2020 to 5.8%

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

KoMarketing Associates

OCTOBER 8, 2019

As marketers look ahead to 2020, new research suggests that they will have large budgets at their disposal to achieve their top objectives. Marketing budgets as a percentage of firm revenues has risen as a result. As of this year, marketing currently accounts for 12% of firms’ overall budgets. of marketing firm revenues.

Customer Surveys 121

Customer Surveys CMO Custom Publishing Statistics 121

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. B2B Marketing budgets have always been a struggle to justify. Q1 2022 - Spend, spend, spend. Hire, hire, hire. Set yourself KPIs.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 100

ClickZ

OCTOBER 17, 2019

A new report has come out on what the global martech industry might look like in 2020. Titled “ Martech: 2020 and Beyond ,” the report explores current and future trends about spend, budget, skills needed, investments made, and more. Martech budgets have increased 25% in North America since last year.

Budget Programs 68

Budget Programs Paid Search Agency Marketing Automation Services Marketing Budget Creation 68

Tony Zambito

SEPTEMBER 26, 2018

The year 2020 beckons on the horizon. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020?

Allocation 181

Allocation Digital Transformation Press Training 181

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. The results detail the adoption, performance, and challenges of an account-based approach in 2020. What’s in the 2020 report? Budgets dedicated to ABM increased by 40 percent year over year, from 20 percent in 2019 to 28 percent in 2020. Drumroll, please.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. 3: Brands with a solid ecommerce and digital foundations did well in 2020. 4: Agility was a huge challenge in 2020.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Inbox Insight

JUNE 21, 2020

What it the current state of inbound marketing in 2020? How much budget are B2B marketers planning to put towards inbound marketing? We asked over 200 B2B marketers to give us an insight into their inbound marketing approaches… To discover more about Inbound Marketing in 2020, read our B2B Inbound Marketing Insight Report.

Inbound Marketing 98

Inbound Marketing Planning Marketing & Strategy B2B Marketing 98

Hubspot

MARCH 23, 2021

It's also about adhering to a strict budget, and achieving new levels of growth while simultaneously choosing the most cost-effective option for your business. Here, we'll explore typical marketing budgets, as well as marketing budgets by industry, so you can determine how your budget matches up against competitors.

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Buyers are spending more time with content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Envy

DECEMBER 23, 2020

Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track. Yet B2B marketers have been complaining about “not having enough budget” since the dawn of time.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Choozle

DECEMBER 1, 2021

Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. Savvy marketers can benefit from building a budget with optimism and experimentation in mind while simultaneously staying vigilant to their goals and best practices. Maximize your budget for RoAS.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

chiefmartech

AUGUST 16, 2023

2020 was clearly a year of enormous disruption in martech — and everything else, for that matter. For instance, in 2020, CMS systems were being replaced at rate of 41%. The post Martech stacks and staff are stabilizing, thanks to both better integration and budget pressure appeared first on Chief Marketing Technologist.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

DemandBase

MAY 15, 2020

Declining B2C budgets? Everywhere I turn, I’m reading about how companies are slashing their advertising and media budgets. Some of my favorite sources (including The Wall Street Journal , The New York Post , and The New York Times ) have posted articles citing declines in advertising budgets of 40 percent or more.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Adobe Experience Cloud Blog

JANUARY 15, 2020

It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. . Digital marketing doesn’t demand that small businesses have an arsenal of expensive tools and huge budgets to get noticed, make sales, and grow. Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Golden Spiral

DECEMBER 12, 2019

When developing your annual marketing budget, develop your strategy first, identify any key initiatives that require up-front investment, invest based on past company data and the best stats from your industry, plus choose ways to experiment that may result in growth. The Article in 60 Seconds. Paid LinkedIn? Investing more in SEM?

SEM 83

SEM Marketing Budget Paid Search Agency Marketing Budget Creation 83

Hubspot

MARCH 27, 2020

As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. If you've prepared a marketing budget, you can refer back to it for the answer. Marketing budgets are imperative to a company's success. Marketing Costs for a Startup.

Marketing Budget 88

Marketing Budget Marketing Budget Creation Startups Budget Programs 88

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020. 2020 B2B Marketing Trend #1: Email Marketing and Automation. In fact, automated emails average 70.5%

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Litmus

SEPTEMBER 21, 2020

Which is why we’re releasing a second State of Email report for 2020. I’ve been chomping at the bit to share these data points, and drum roll, please… the 2020 State of Email Report, Fall Edition is ready! How is this still the process in 2020?! How COVID-19 impacted email (from budgets and workflows to messaging).

Marketing Report 121

Marketing Report ROI Email Marketing Trends 121

Martech Advisor

DECEMBER 10, 2019

What can we expect in 2020? As we look forward to 2020, it’s clear that the groundbreaking developments we saw this year in social media will continue to redefine and reinvent how brands approach online marketing. Here are my top five social media predictions for 2020: 1. Expect to see more experiments in 2020.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118