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The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

Bob’s commentary has appeared in the BBC World Service, The Wall Street Journal , The New York Times , MSNBC, The Financial Times , The Australian , New Zealand Public Broadcasting, Fox News, Sky News, Forbes , Canadian Public Broadcasting, and many other news outlets throughout the world.

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4 Tips for Your B2B Social Media Strategy in 2020

KoMarketing Associates

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Influencer marketing isn’t going away in 2020. Incorporate Influencer Marketing for Social Media. Audience Segmentation.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

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2020 Social Media Trends, According to HubSpot's Social Media Professor

Hubspot

I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts. Stop Using Social as a Broadcast Communication Channel. What can you do instead of broadcasting your messages?

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ConvertKit’s December 2020 Deliverability Report

ConvertKit

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2020. October 2020. November 2020. It’s easy to get caught up in creating sequences and broadcasts, forgetting about the experience of the subscribers on your list.

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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. Breaking News: Broadcast Sports Sales Updates Live. We waded through our in-house video footage to create pre-recorded programming that offered a sweeping view of everything our company accomplished in 2020.

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Let’s get digital

SmartBrief - Marketing

ATSC 3.0 – or “NextGen TV” in some areas – entered the arena in 2017 with activation in South Korea and the FCC’s decision that US broadcasters have the option to use it. Since then, organizations like the National Association of Broadcasters have pushed forward with the new technology, despite a few bumps along the way.