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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1 In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers. What is Audio Advertising? The numbers speak volumes.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. That’s a clear advantage over mass media tactics, like television and print ads. gross domestic product.

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Programmatic advertising trends | 2020

Bannerflow

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. Yet, what does the future look like for programmatic? Programmatic TV and audio.

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How the 2020 election will disrupt campaigns for non-political advertisers

Choozle

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. It’s estimated that nearly $7 billion will be spent on ads over the 2020 election cycle overall. 1, 2020, and Oc. Impact on non-political advertisers.

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TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators. Performance-based metrics and new engaging formats will boost CTV advertising. billion in 2021.

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Preparing your holiday advertising in 2020

Choozle

The 2020 holiday shopping season will look different compared to years past. Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. This should give you some practical tips that you can use for the upcoming 2020 holiday shopping season.

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The 4 essential elements of effective in-app advertising

ClickZ

To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion. It’s not enough to take creatives used for television or web and port them over to in-app as-is. So what does quality in-app advertising look like? 1) Interactivity.