Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. There is still some hope for gaming advertisers though. reached a record $10.73

Mobile Advertising 111

Mobile Advertising Advertisements Advertising Ad Exchange 111

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. By April 2020, car sales had dropped by 47% in the US and by 80% in Europe. Volvo Trucks. BestDayEver.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

Choozle

MARCH 23, 2021

Welcome to the other side of political advertising, where we look back at the 2020 election cycle to learn and improve for the next one. Looking at the numbers, digital advertising was huge. For today’s chat, I’d love to dig into your digital advertising strategies for political races. billion would be spent on digital.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Work Management 52

Bannerflow

NOVEMBER 16, 2021

E-commerce and online shopping saw a huge increase in sales during 2020. There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. Target key shopping days.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Bannerflow

MAY 18, 2021

It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. Indeed, travel ad spend in 2020 plummeted by 60%. Video travel advertising can make a bigger impact.

Display 98

Display Advertising Agencies Advertisements Advertising 98

Martech Advisor

SEPTEMBER 4, 2019

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. Here are the top five programmatic ad platforms for 2020 and beyond. billion in 2020 compared to $47.37 Before we look at the platforms, let’s understand the concept of a programmatic advertising platform.

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Trends 89

Bannersnack

NOVEMBER 2, 2021

4 minutes read Looking to create banner ads for your Black Friday and Cyber Monday campaigns? Keep on scrolling to get inspired by the best banner templates, all designed to catch potential customers’ attention. Save more time and get some inspiration from our extensive Black Friday banner ads collection.

Banners 52

Banners Design Banner Ads Examples 52

ClickZ

OCTOBER 14, 2020

To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion. You’ll need to develop a custom in-app advertising strategy that takes into account how people use apps and what they expect from in-app advertising.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Bannerflow

APRIL 7, 2020

We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. The banners for this campaign are on pages where the professional players look.

Display 92

Display Advertising Agencies Advertisements Advertising 92

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. Native advertising increases purchase intent by 18 percent. This means native advertising will account for 61 percent of total digital display ad spending in the U.S.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Read on to find out more. Post-cookie solutions.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

ClickZ

JANUARY 2, 2021

2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Apple made US $65 billion in consumer electronic goods’ sales for Q4 2020, making it the leader. We spotted how 2020 has been for the industry titans and what 2021 holds.

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Bannerflow

NOVEMBER 22, 2022

Impressions and click-through rates are two of the most common metrics to measure display advertising success. The total number of impressions reflects how many times your banner has been served but not always clicked – or even seen. Feed banners enable a high degree of personalisation. Display ads CTRs for Financial services .

Display 52

Display Advertisements Advertising CTR 52

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Webbiquity

DECEMBER 31, 2020

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. There are many ways you can promote your business in the local community, and outdoor advertising isn’t as costly as you might think. Storefront Advertising. Contributed post. Event Marketing.

Promotion 254

Promotion POS Business Paid Search Agency 254

Metadata

OCTOBER 6, 2020

Metadata named the Top Leader in multiple reports of the Account-Based Advertising category for the first time, proving the ABM market is shifting towards demand technologies San Francisco, CA, Oct. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. 233 in the 2020 Inc. at a rate of 93%.

Marketing Analytics Tools 90

Marketing Analytics Tools Advertisements Advertising Customer Satisfaction 90

Bannerflow

OCTOBER 16, 2020

We are pleased to announce the latest winner of Bannerflow’s quarterly best display campaign competition for 2020. And the winner of the best display advertising campaign of summer 2020 was by conversational commerce company CM.com. Before then CM.com used Adobe Photoshop and every banner had its own Photoshop documents.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Bannerflow

JUNE 17, 2020

It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross.

Display 80

Display Advertising Agencies Advertisements Advertising 80

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Digilant

JULY 22, 2021

In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash. Although this format may seem plain compared to the unique creative ad formats we see today, there are many great benefits of display digital advertising. What is Display Digital Advertising?

Display 52

Display Advertisements Advertising Cost Per Click 52

NuSpark Consulting

DECEMBER 12, 2018

As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material. With native advertising, you can deliberately place content into a location where you can strongly expect it to be seen by the audience consuming that media. #2: 2: Generates Better Engagement Potential.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing & Strategy 100

Bannerflow

APRIL 7, 2020

We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. The banners for this campaign are on pages where the professional players look.

Display 52

Display Advertising Agencies Advertisements Advertising 52

Martech Advisor

DECEMBER 23, 2019

Did you know that the global volume of consumer data flowing across the internet is expected to reach 212 exabytes per month in 2020? Let’s consider how you can leverage the power of AI personalization in 2020. AI can also assist in programmatic advertising by matching ad space to the right content.

Personalization 90

Personalization Advertising Agencies Paid Search Agency Mobile Advertising 90

Bannerflow

JANUARY 20, 2020

During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising. What are you looking forward to in 2020 in digital marketing at Melia?

Display 97

Display Advertisements Advertising Campaigns 97

Digilant

OCTOBER 20, 2020

There are countless platforms that are accessed through programmatic advertising including desktop, mobile, tablet, audio, video, CTV, audio, and digital-out-of-home. However, three programmatic marketing innovations have stood out among the rest during 2020. What are the biggest programmatic marketing innovations for 2020?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

Digilant

OCTOBER 20, 2020

There are countless platforms that are accessed through programmatic advertising including desktop, mobile, tablet, audio, video, CTV, audio, and digital-out-of-home. However, three programmatic marketing innovations have stood out among the rest during 2020. What are the biggest programmatic marketing innovations for 2020?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

SmartBug Media

MAY 7, 2020

But a recession is no reason to shutter your marketing and advertising efforts. You must keep marketing and advertising in order to beat the odds. If you think that expanding your marketing and advertising efforts would be a fool’s errand, you’re not alone in feeling that way. It’s official: We’re in a recession.

Advertisements 107

Advertisements Advertising Marketing Budget Paid Search Agency 107

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Webbiquity

MAY 16, 2023

Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020. All of the alternatives below have stronger privacy protections built in.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

OCTOBER 28, 2020

Needless to say, 2020 has been challenging. The average person will see anywhere from 5,000-10,000 advertisements each day. Ad blockers, caller ID, and email spam filters, as well as plain old banner blindness , make it easy for people to tune out most commercialism. Contributed post. In the U.S.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Choozle

MARCH 18, 2020

With the prevalence of smartphones, wireless headphones, and smart speakers, you will quickly notice that we are in a new age of audio and a ripe opportunity for audio advertising. Jump to: What is audio advertising? Audio advertising metrics. What is audio advertising? Why audio advertising? How does it work?

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Trends 40

Martech Advisor

FEBRUARY 3, 2020

There’s a reason you saw mobile in-game advertising crop up in a lot of year-end industry prediction pieces: It’s huge—and its growth shows no signs of waning soon. advertisers will spend more than $3 billion on in-game advertising this year, with the vast majority winding up in mobile environments.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

Bluetext

FEBRUARY 25, 2020

In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads. And why should marketers continue to invest in video advertising in 2020? billion in 2020. Expanded Inventory.

Paid Content 27

Paid Content Advertising Agencies Advertisements Advertising 27

Contently

JULY 13, 2016

The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Banner ads still exist, but CTRs are far lower.

Banner Ads 80

Banner Ads Banners CTR Mobile Advertising 80